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The Investigation Candidat Image, Social Media, and Candidat Knowledge on Intention to Vote and Decision to Vote Milenial Voter's Precidential Election 2024 on Samarinda City Adella Dara Ferlita; Zainal Abidin; J. Kuleh
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5196

Abstract

The purpose of this study was to analyze and prove the influence of the influence of Vote Intention on Voter's Behavior Decision on Millennial Voter's Presidential election 2019 in East Kalimantan. And this study uses a survey method with 200 samples scattered in three urban areas in the province of East Kalimantan (Kota Samarinda, Kota Balikpapan, Kabupaten Kutaikartanegara) with the sampling technique Accidental Sampling Method. Respondents were only interviewed once when meeting (cross section). Data from respondents (Primary Data) are then tabulated and tested using statistical methods. Data is collected using research aids (questionnaires). The results of the study after statistical tests using SEM-AMOS version 5.0 showed that the following results Candidate Image, Social Media, and Candidate Knowledge has significantly affected on Intention to Vote. Candidate Image, Social Mdia, has not significantly affected onVote Intention, Vote Intention was significantly affected Voter's Behavior Decision on Millennial Voter's Presidential election 2024 in Samarinda City
The Effect of Electronic Word of Mouth Communication and Website Quality on Purchase Decisions through Trust as a Mediation Variable at Ruparupa.Com in Samarinda Bagas Wicaksono Ihsan; Zainal Abidin; J. Kuleh
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5119

Abstract

Along with the significant growth of internet users, online shopping has become an alternative for consumers to get the products they want. Various e-commerce competitively attract the attention of consumers such asruparupa.com. This study aims to analyze the effect of electronic word of mouth and website quality on purchase decisions either directly or through online trust mediation. This study took 65 consumers in Samarinda. Determination of the sample by purposive sampling technique. Data were collected through questionnaires and analyzed using partial least squares. The results of the analysis show that electronic word of mouth and website quality have a significant effect on online trust and purchase decisions. The study explains that online trust is able to play an intervening variable between electronic word of mouth and website quality on online trust and purchase decisions.