Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal PRASASTI: Journal of Linguistics Jurnal Educatio FKIP UNMA
Fourus Huznatul Abqoriyyah
Universitas Al-Ghifari
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
LANGUAGE OF PERSUASION IN ONLINE MARKETING OF COSMETIC PRODUCTS: A GLANCE OF NETNOGRAPHY IN PRAGMATICS Lina Septianasari; Yasmika Baihaqi; Fourus Huznatul Abqoriyyah; Wuri Syaputri
PRASASTI: Journal of Linguistics Vol 6, No 1 (2021)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prasasti.v6i1.44323

Abstract

Online marketing was extensively chosen as the most efficient option to shop during Covid-19 pandemic. Due to the prompt expansion of the digital era, a seller should be creative in using language to persuade buyers. This research aimed to investigate the use of speech acts and persuasion by cosmetics marketers in social commerce to persuade online shoppers. This descriptive research used netnography with pragmatics approach to answering the research questions. Data were collected from Facebook and Instagram by using manual netnography techniques which then scraped into excel as the corpus. After that, the data were analyzed by using the taxonomy of speech acts and persuasion categories. The results show that the use of directive speech acts dominates the persuasion in online marketing of cosmetic products. However, the various type of speech acts and persuasion were used by the online cosmetic sellers as a strategy to promote their products.
TANTANGAN DALAM MENINGKATKAN KEMAMPUAN BERBICARA MAHASISWA DENGAN METODE PEMBELAJARAN WAWANCARA Wuri Syaputri; Lina Septianasari; Fourus Huznatul Abqoriyyah
Jurnal Educatio FKIP UNMA Vol. 6 No. 1 (2020): June
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/educatio.v6i1.281

Abstract

Penelitian ini menjawab permasalahan tentang kefektifan metode pemelajaran wawancara di kelas berbicara mahasiswa. Selain itu, penelitian ini juga melihat tantangan dosen dalam pemelajaran berbicara. Praktik bahasa dalam kelas diamati dan diberi eksperimen adalah kelas Speaking pada level beginner di Universitas Muhammadiyah Pringsewu. Mahasiswa yang menjadi subjek penelitian berjumlah 72 mahasiswa. Seluruh mahasiswa akan mendapatkan perlakuan sesuai dengan kebutuhan penelitian. Hasil penghitungan statistik t-test menunjukkan, dimana t-test 4,66 lebih tinggi dari t-table adalah 2,06 itu berarti hipotesis Ha dalam penelitian ini diterima. Berdasarkan catatan hasil pengamatan, metode wawancara juga belum berhasil sempurna untuk mengajak mahasiswa menjadi aktif di kelas. Hal ini menjadi perhatian karena masih muncul 5 mahasiswa yang memilih diam ketika diajak berbicara oleh dosen.
Co-Authors Lina Septianasari Wuri Syaputri Wuri Syaputri Yasmika Baihaqi, Yasmika