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All Journal PRASASTI: Journal of Linguistics SIGEH ELT : Journal of Literature and Linguistics
Wuri Syaputri
Universitas Muhammadiyah Pringsewu
Humanities Education Languange, Linguistic, Communication & Media

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LANGUAGE OF PERSUASION IN ONLINE MARKETING OF COSMETIC PRODUCTS: A GLANCE OF NETNOGRAPHY IN PRAGMATICS Lina Septianasari; Yasmika Baihaqi; Fourus Huznatul Abqoriyyah; Wuri Syaputri
PRASASTI: Journal of Linguistics Vol 6, No 1 (2021)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prasasti.v6i1.44323

Abstract

Online marketing was extensively chosen as the most efficient option to shop during Covid-19 pandemic. Due to the prompt expansion of the digital era, a seller should be creative in using language to persuade buyers. This research aimed to investigate the use of speech acts and persuasion by cosmetics marketers in social commerce to persuade online shoppers. This descriptive research used netnography with pragmatics approach to answering the research questions. Data were collected from Facebook and Instagram by using manual netnography techniques which then scraped into excel as the corpus. After that, the data were analyzed by using the taxonomy of speech acts and persuasion categories. The results show that the use of directive speech acts dominates the persuasion in online marketing of cosmetic products. However, the various type of speech acts and persuasion were used by the online cosmetic sellers as a strategy to promote their products.
Cultural Understanding In English Language Learning Wuri Syaputri; Fenny Theresia; Fatma Yuniarti
SIGEH ELT : Journal of Literature and Linguistics Vol 1, No 1 (2021): SIGEH ELT: Journal of Literature and Linguistics
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.68 KB) | DOI: 10.36269/sigeh.v1i1.354

Abstract

Language and culture are two things that are interrelated in human life, especially in learning and langage teaching. The objective of this study is to dercribe the understanding of culture in learning English. This research belongs to qualitative research which applies libraries research to collect the data. The introduction of this culture is especially recommended for foreign language learning which places more emphasis on developing communication skills with the target language. The introduction of culture in learning English process can reduce the potential for misunderstandings to occur during the communication process.
Co-Authors Fatma Yuniarti Fenny Theresia Fourus Huznatul Abqoriyyah Lina Septianasari Yasmika Baihaqi, Yasmika