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The Effect of Service Quality, Price, Customer Satisfaction on Purchase Decisions at Usman Wholesale Sampurna Tua Hasibuan; Zulkifli Musannip Efendi Siregar; Aziddin Harahap
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4343

Abstract

The purpose of this study was to examine the effect of service quality, price, and customer satisfaction on purchasing decisions at Wholesale Usman. Quantitative approach with causal associative research method. The research sample was 36 respondents who were determined by accidental sampling technique. The research data was processed using the SPSS version 26.0 application, testing data quality, classical assumption test, correlation coefficient analysis, coefficient of determination, multiple regression, t test and F test. The contribution of service quality variables, price, and customer satisfaction to purchasing decisions is 43, 0% and the remaining 57.0% are contributions from other factors outside the model. The ANOVA test found that the Fcount value of 9.801 was greater than the Ftable value of 2.90 with a 95% confidence level (using a = 5%).
The Influence of Recruitment, Selection, and Training on Employee Productivity at PTPN III Kebun Sisumut Labuhanbatu South Tengku Irwansyah Putra; Aziddin Harahap; Abd. Halim
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7431

Abstract

Globalization creates intense competition in various fields. In order to win the competition, companies are starting to compete and are required to get competent human resources to be able to support the progress of their business and be able to compete with other companies. This study analyzes the influenceRecruitment, Selection, and Training on Employee Work Productivity in the company, considering the important role of human resources in the company's competitive advantage. The purpose of this writing is to find out how far the development of research related to this topic. The method used in this study is an exploratory approach by reviewing the contents or identifying several articles from both national and international journals. The research results show that either simultaneously or partially it proves that the Recruitment, Selection, Training system has a significant effect on Work Productivity. Simultaneously Recruitment, Selection, and Training affect the Work Productivity of PTPN III SISUMUT Labuhanbatu Selatan Regency by obtaining an Fcount of 22, 141 and a significance level of 0.000. So that human resource management plays an important role in the realization of quality employees and has optimal work productivity.