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All Journal Agregat: Jurnal Ekonomi dan Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JSHP (Jurnal Sosial Humaniora dan Pendidikan) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Daengku: Journal of Humanities and Social Sciences Innovation JCDD JOEL: Journal of Educational and Language Research IIJSE

Zulkifli Musannip Efendi Siregar

Universitas Labuhanbatu

Author-ID : 3883971

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Effect of Promotion, Price and Brand Image on the Decision to Choose a Computer Course Institution at Fiara Computer LKP in Selat Besar Village Arti, Seni; Siregar, Zulkifli Musannip Efendi; Lubis, Junita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2226

This study aims to eximine and analyze the effect of promotion, price, and brand image on students decisions to choose a computer course in LKP Fiara Computer. Therefore, Selat Besar Village, Bilah Hilir district, Labuhanbatu Regency. Data Collection was carried out by means of a questionnaire. This study took a sample of 60 respondents from students in 2020 at LKP FIARA Selat Besar, Labuhanbatu. The hypothesis was tested using path analysis using SPSS Version 24 and Amos Version 23. The result of this study indicate that promotion and price have a significant effect on brand image. In this study indicate that promotion and price have a significant effect on brand image. In adition in this study, promotion, price and brand image have a significant influence on the decision to choose a computer course institution at LKP FIARA computer in Selat Besar village, Bilah Hilir District, Labuhanbatu Regency. From the data studied, the promotion, price and brand image can increase promotion in marketing and set prices according ti the image given.

The Impact of Digital Economy Literacy Strategy Model on Firm Performance of Small Medium Enterprises Supriadi, Yudi Nur; Desmintari, Desmintari; Resti, Anggi Angga; Siregar, Zulkifli Musannip Efendi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3120

This study aims to find a digital economic literacy strategy model for SMEs in Indonesia and the factors that can influence it by using a technology acceptance model (TAM) approach consisting of beliefs (perception of usability and perceived ease of use) and their impact on the performance of food SMEs companies in Indonesia particularly in the provinces of Banten, DKI Jakarta, and West Java. This study uses a quantitative method with a sample of 200 SMEs companies using Smart PLS 3 analysis. The results of this study indicate that there is a gap from the absence of the influence of perceived usefulness on firms performance, the results are negative. While perceived usefulness, digital economic literacy is very positive and has an effect on SMEs firms performance. The novelty in this research is finding a new model of strategy model for implementing digital economy literacy, its impact on improving the firms performance of SMEs Food companies.

HUBUNGAN ANTARA PROFITABILITAS PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERKEBUNAN YANG TERDAFTAR DI BURSA EFEK INDONESIA 2014 Zulkifli Musannip Efendi Siregar
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 1, No 1 (2014): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Penelitian ini bertujuan untuk menganalisa pengaruh profitabilitas perusahaan (Net Interest Margin) terhadap nilai perusahaan (Price Earning Ratio ) pada perusahaan perkebunan yang terdaftar di Bursa Efek Indonesia. Hipotesi dalam penelitian ini adalah Net Profit Margin berpengaruh signifikan terhadap Price Earing Ratio pada perusahaan perkebunan yang terdaftar di BEI dari tahun 2009-2012. Populasi dalam penelitian ini adalah perusahaan perkebunan yang tercatat di Bursa Efek Indonesia (BEI) dalam kurun waktu penelitian (tahun 2009- 2012).Jumlah populasi dalam penelitian ini adalah sebanyak 8 perusahaan. Teknik pengambilan sampel dilakukan melalui metode purposive sampling dengan tujuanuntuk mendapatkan sampel yang sesuai dengan tujuan penelitian. Metode purposive sampling merupakan metode pengambilan sampel yang didasarkanpada beberapa pertimbangan atau kriteria tertentu. Teknik analisis data yang digunakan adalah analisis regresi sederhana dengan menggunakan program SPSS (Statistical Package For Social Science). Hasil penelitian menunjukkan bahwa Net Profit Margin berpengaruh positif dan signifikan terhadap Price Earning Ratio dengan signifikansi 0,047. Hal ini berarti ada hubungan yang signifikan antara Net Profit Margin terhadap Price Earning Ratio pada perusahaan perkebunan yang terdaftar di Bursa Efek Indonesia. Berdasarkan hasil penelitian disarankan : 1) pada penelitian ini lingkup penelitiaan hanya pada perusahaan perkebunan yang terdaftar di Bursa Efek Indonesia, sehingga kedepan perlu di teliti lebih luas pada perusahaan perbankan yang terdaftar di luar sektor perkebunan; 2) variabel yang diteliti masih terbatas, sehingga kedepannya peneliti selanjutnya perlu menambah variabel penelitian.

STRATEGI HUMAN CAPITAL BANK MANDIRI Zulkifli Musannip Efendi Siregar
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 1, No 2 (2014): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Tujuan dari penulisanpaper ini adalah untuk mengetahui strategi human capital yang dilakukan oleh Bank Mandiri. Bank Mandiri sebagai perusahaan nasional yang memiliki reputasi yang sangat bagus dan berkinerja unggul menyadari betul bahwa human capital merupakan aset penting sehingga harus dikelola dengan baik. Strategi human capital Bank Mandiri tercantum dalam Human Capital Management Framework Bank Mandiri yaitu : 1) Organization Development, yaitu pengembangan organisasi yang efisien, efektif dan bersaing, 2) Capacity Fulfillment, yaitu pemenuhan Human Capital yang handal baik yang bersumber dari internal maupun eksternal, 3) Learning & Development, yaitu pengembangan & pembelajaran Human Capital untuk mendukung kebutuhan bisnis, 4) Employee Relations, yaitu membangun engagement dan hubungan industrial yang harmonis, 5) Rewards & Performance Management, yaitu pengelolaan kinerja yang prima dan sistem imbalan yang kompetitif, dan 6) Talent dan Succession Management, yaitu penyediaan leadership pipeline dan pengelolaan suksesi.

HUBUNGAN SISTEM INFORMASI MANAJEMEN DENGAN KINERJA KARYAWAN BRI CABANG RANTAUPRAPAT Zulkifli Musannip Efendi Siregar
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 4, No 1 (2017): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Sistem informasi manajemen merupakan kumpulan-kumpulan dari sistem-sistem yang menyediakan informasi untuk mendukung manajemen. Sedangkan kinerja merupakan hasil kerja maupun secara kualitas maupun kuantitas yang dicapai oleh karyawan. Penelitiani ini bertujuan untuk mengetahui hubungan antara sistem informasi manajemen dengan kinerja pegawai. Hipotesis dalam penelitian ini yaitu ada hubungan yang kuat antara sistem informasi manajemen dengan kinerja karyawan BRI Cabang Rantauprapat. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan metode analisis korelasi sederhana dengan dibantu program SPSS. Hasil penelitian menunjukkan adanya hubungan yang kuat antara system informasi manajemen dengan kinerja karyawan pada BRI Cabang Rantauprapat.

The Effect of Personality and Motivation on Teacher's Work Achievement Ridwan Nasution; Zulkifli Musannip Efendi Siregar; Rachmat Rachmat; Kurnia Tika Sari
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 2 (2022): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i2.188

This study aims to determine the effect of personality and motivation on teacher job performance at SMA Negeri 1 Panai Tengah, Labuhanbatu Regency. The population of this study were teachers at SMA Negeri 1 Panai Tengah, Labuhanbatu Regency, with a total of 30 respondents. The sample used is as many as 30 respondents. The data analysis technique used was path analysis with the help of Amos Software Version 23. The results showed that there was a positive and significant influence between personality and teacher work motivation. Teacher work motivation has a positive and significant effect on teacher work performance. Meanwhile, personality does not have a significant effect on teacher work performance. Keywords : Personality, Motivation, Job Performance

The Influence of Entrepreneurial Competence, Motivation and Innovation on SMEs Performance Fitri Masraya Siregar; Zulkifli Musannip Efendi Siregar; Pitriyani Pitriyani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2160

This study is intended to determine the effect of entrepreneurial competence, motivation, and innovation on the performance of MSME at a coffee shop in Ajamu, Panai Hulu Subdistrict, Labuhanbatu Regency. This research was conducted at a coffee shop in Ajamu by taking a sample of 160 respondents. The results of research that have been conducted indicate that entrepreneurial competence, motivation, and innovation affect the performance of MSME at coffee shops. This study uses a non-probability method in the form of incidental and purposive sampling. this study, using the normality test and path analysis techniques with the help of the Amos software application. The results of the study found 1) Entrepreneurial competence has no positive and significant effect on innovation. 2) Motivation has a positive and significant effect on innovation. 3) Entrepreneurial competence has a positive and significant effect on MSME performance. 4) Motivation has a positive and significant effect on MSME performance. 5) Innovation has a positive and significant effect on MSME performance

The Effect of Service Quality, Price, Customer Satisfaction on Purchase Decisions at Usman Wholesale Sampurna Tua Hasibuan; Zulkifli Musannip Efendi Siregar; Aziddin Harahap
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4343

The purpose of this study was to examine the effect of service quality, price, and customer satisfaction on purchasing decisions at Wholesale Usman. Quantitative approach with causal associative research method. The research sample was 36 respondents who were determined by accidental sampling technique. The research data was processed using the SPSS version 26.0 application, testing data quality, classical assumption test, correlation coefficient analysis, coefficient of determination, multiple regression, t test and F test. The contribution of service quality variables, price, and customer satisfaction to purchasing decisions is 43, 0% and the remaining 57.0% are contributions from other factors outside the model. The ANOVA test found that the Fcount value of 9.801 was greater than the Ftable value of 2.90 with a 95% confidence level (using a = 5%).

The Influence of Work Environment, Promotion, and Job Satisfaction on Employee Performance Tasman Tasman; Zulkifli Musannip Efendi Siregar; Meisa Fitri Nasution
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2170

The purpose of this study was to determine the effect of work environment and promotion and job satisfaction as an intervening variable on employee performance. The sample in this study amounted to 34 people. The research was conducted at PT. Cakra Adi Dharma in Kotapinang, South Labuhanbatu. The data analysis technique used is path analysis. The results of the hypothesis test show that the work environment has a positive and significant effect on job satisfaction. Partially Job Promotion has a Positive and Significant effect on Job Satisfaction. Work environment has a positive and significant effect on work performance. Job Promotion has a Positive and Significant effect on Work Performance. We suggest that PT Cakra Adi Dharma improve employee performance by improving a better work environment, promotions, and increasing employee job satisfaction.

The Effect of Training on Work Performance and Career Development: The Role of Motivation as Intervening Variable Dewi Rama Niati; Zulkifli Musannip Efendi Siregar; Yudi Prayoga
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1940

This study aims to determine the effect of training on work performance and career development by mediating work motivation. Respondents in this study were employees of PT. Asam Jawa in South Labuhanbatu Regency, amounting to 135 employees. Collecting data in this study using a questionnaire. The process of distributing questionnaires was carried out via online (Google form). The collected data is processed using path analysis using Amos Software Version 23. The results showed that training and motivation can improve job performance. Training, motivation, and job performance can improve career development of employees at work. It is recommended to improve training program, motivation and work performance of employess. For further research, we suggest to increase the population and variables in order to get better results.

Co-Authors A Halim Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Adli, Mughaimin Agus Setyo Pranowo Alfazrin Nst Anggi Angga Resti Arti, Seni Aziddin Harahap Bhakti Helvi Rambe Candra Kirana Chika Wahyuni Christine Herawati Limbong Christine Herawati Limbong Desmintari Dewi Rama Niati Dini Hariyati Adam Ervinawati Ervinawati Fadilah Fadwa Fadzil Hanafi Asnora Fadzil Hanafi Asnora Fauziah Hanum Fitri Masraya Siregar Fitria Riskiana Ritonga Ikhwanuddin Lubis Kurnia Tika Sari Lia Safitri Lubis, Junita M. Fikri Ashari Marihot Marihot Meisa Fitri Nasution Muhammad Amin Nasution Muhammad Yasir Arafat Pohan Mulya Rafika Mulya Rafika Mulya Rafika Noni Pratiwi Nur Izzati Presty Utami Nursiha Ramadani Nasution Pitriyani Pitriyani Pristiyono Pristiyono R. Indra Kusuma Jaya R.Indra Kusuma Jaya Rachmat Rachmat Rafika, Mulya Ridwan Nasution Rina Masruroh Rizki Syahputra Rosnaini Nasution Sahmuddin Sahmuddin Sampurna Tua Hasibuan Siti Lam'ah Nasution Siti Lam'ah Nasution Sumitro Sumitro Syarifah Nuraini Tasman Tasman Towaf Totok Irawan YUDI NUR SUPRIADI Yudi Prayoga Yudi Prayoga Yuli Apriani

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