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All Journal Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan VCD (Journal of Visual Communication Design) Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Wimba: Jurnal Komunikasi Visual
Monica Hartanti
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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RE-KREASI MUATAN FOLKLORE PADA MOTIF BATIK KONTEMPORER DENGAN TEKNOLOGI AUGMENTED REALITY Monica Hartanti; Irena Ayu Maitri
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 5 No 01 (2020): Vol 05, No 01 (Maret 2020) demandia - Jurnal Desain Komunikasi Visual, Manajemen
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v5i01.2716

Abstract

Identitas sebuah daerah dapat dibentuk oleh produk budayanya, salah satunya adalah kain Batik. Batik Semarang kontemporer merupakan salah satu produk budaya Kota Semarang yang memiliki keunikan berupa muatan folklore pada motifnya, yang menggambarkan identitas kota Semarang. Disayangkan sebagian besar masyarakat kota Semarang tidak mengetahui folklore yang ada pada kain Batik asal kota mereka. Dari sisi ekonomi hal ini memang tidak menjadi permasalahan, namun bila dilihat dari sisi keberlanjutan warisan budaya, hal ini sebaiknya tidak terjadi. Di era globalisasi, produk budaya perlu dikolaborasikan dengan teknologi, perlu dilakukan re-kreasi bentuk seni masa lalu menjadi sesuatu yang menarik untuk dikonsumsi oleh masyarakat modern. Pengumpulan data dalam penelitian ini menggunakan metode kualitatif berupa wawancara dan observasi langsung mengunjungi pengrajin Batik Semarang dan kuantitatif dengan menyebarkan kuesioner online. Metode transformasi tradisi, cara bertutur Bahasa Rupa dan teknologi augmented reality menjadi teori yang melandasi rekreasi folklore yang ada pada motif Batik Semarang. Melalui Kolaborasi budaya daerah dan teknologi menjadi salah satu alternatif re-kreasi budaya daerah kedalam bentuk media baru yang lebih dekat dengan keseharian generasi muda. Hal ini sebagai juga menjadi upaya keberlanjutan warisan budaya daerah Kota Semarang. Kata kunci: augmented reality, batik Semarang kontemporer, folkore, re-kreasi
PENERAPAN RETORIKA VISUAL PADA PERANCANGAN MEDIA KAMPANYE PRODUK MAKANAN OLEH-OLEH KHAS KABUPATEN BANDUNG WILAYAH SELATAN Birgita Nindya Karina; Monica Hartanti; Irawati Tirtaatmadja
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 03, No 01 (Maret 2018) demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v3i1.1215

Abstract

Kabupaten Bandung Wilayah Selatan merupakan sentra dari hasil potensi alam yang ada di Kabupaten Bandung. Potensi alam tersebut dimanfaatkan sebagai daya tarik wisata dan juga hasil alamnya dapat diolah menjadi makanan khas setempat yang biasanya dijadikan oleh-oleh. Banyak penduduknya yang tergabung dalam Usaha Kecil Menengah (UKM) yang mengelola hasil alam tersebut menjadi makanan oleh-oleh sepertiopak, dodol strawberry, bandrek, dan kalua jeruk. Namun disayangkan, banyak masyarakat yang belum mengenali produk makanan oleh-oleh khas Kabupaten Bandung wilayah Selatan ini, sehingga eksistensi dari produk makanan ini masih kurang. Perancangan ini menggabungkan metode analisis kualitatif dan kuantitatif. Metode kualitatif dalam bentuk observasi pada produk makanan oleh-oleh di daerah Kabupaten Bandung Selatan dan wawancara dengan narasumber perwakilan Seksi Industri Makanan dan Minuman di Dinas Perindustrian Kabupaten Bandung. Metode kuantitatif dalam bentuk penyebaran kuesioner kepada 100 responden menggali informasi terhadap pengetahuan responden tentang Kabupaten Bandung wilayah Selatan dan kuliner. Perancangan ini didukung juga dengan studi pustaka mengenai Retorika visual dan Leksia.Pemecahan masalah dalam perancangan ini adalah dengan melakukan perancangan kampanye yang ditujukan bagi remaja dan dewasa muda dengan gaya visual retorika Anthropomorpism dan Methapor. Produk makanan tersebut diumpamakan sebagai target market yang sedang berlibur di lokasi Bandung Selatan dengan aktivitas yang sedang trendi saat ini. Visualisasi tersebut diharapkan akan membangun citra visual pada produk makanan oleh-oleh khas Bandung Selatan sebagai produk makanan yang alami dan trendi. Tujuan akhir dari perancangan ini adalah agar produk makanan oleh-oleh khas Bandung selatan semakin dikenal oleh masyarakat luas.
Kajian Emotional Branding dan Budaya Etnik Sunda pada Restoran Tradisional Sunda (Studi Kasus: Restoran Sindang Reret dan Restoran Bumbu Desa) Monica Hartanti; Imam Santosa; Alfonso Ronald Koapaha
Wimba : Jurnal Komunikasi Visual Vol. 4 No. 1 (2012)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1005.428 KB) | DOI: 10.5614/jkvw.2012.4.1.4

Abstract

Emotional Branding is an incorporated four strategic key factors, such as relationship, sensory experience, imagination, and vision. These four key factors create a "dialogue" among one brand and its consumer which fulfill their needs as well as their desires. This research aim for a determination of the branding strategies used in two Sundanese restaurants. The analysis focused on the corporate identities from two Sundanese restaurants as well as their tangible and intangible identities that regarded to the Sundanese culture. Data were collected through several observations, evaluations, and interview completed through a Focus Group Discussion. Afterward, the data were compiled and analyzed through the theory of Emotional Branding and the study of Sundanese culture. Therefore, this research is considered as a Qualitative Descriptive Analysis research. The findings of this research show that the a corporate identities of these two restaurants has been using the Sundanese ethnic culture for a while till today. A local ethnic culture considered as one of the trends in the branding design which involve several parties (especially designers) to process the design components in such a way that the local ethnic culture is not turned into a merely "cosmetic" of brand identity. Through Emotional Branding, someone could make Sundanese's culinary as a lifestyle by promoting the authenticity of its tradition supported by the four factors that exist in Emotional Branding.
Kegiatan Ecoprint Melatih Motorik Tangan Melatih Mata dan Meningkatkan Kreativitas Pada Lansia Seriwati Ginting; Aulia Wara Arimbi Putri; Miki Tjandra; Monica Hartanti; Yunita Setyoningrum
Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Vol 3, No 1 (2023): March
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/dikmas.3.1.169-174.2023

Abstract

Elderly or old age is a human condition that has decreased body function and is characterized by increasingly limited physical activity. The decline in the quality of life of the elderly is due to the disease process (physiological) in the elderly. Indonesia is listed as one of the countries with the most elderly population in the world. This condition needs to get the attention of all parties so that the elderly can enjoy a quality life in their old age. The Faculty of Art and Design in collaboration with an elderly school under the auspices of Indonesia Ramah Lansia (IRL) Jawa Barat held a joint activity involving four schools for the elderly, with 120 participants. The activity chosen is ecoprint. Ecoprint is an activity that uses natural dyes made from tannins or colors found in plants, leaves, and flowers in its manufacturing process. Through this activity, elderly join together and work through it as a group by tapping evenly and rhythmically across the full surface of the cloth, which has been adorned with leaves or flowers of their choice. As a result, the color and shape of the leaves or flowers will stick to the fabric. A good ecoprint result is when the shape and color of the leaves or flowers stick to the original. On this occasion, the selected media is a strong calico cloth. The elderly are happy and cheerful to see their work. This activity also trains motoric skills in the hands, stimulates creativity, and increases immunity in the elderly.
Campaign to Introduce Children Yoga to the Mothers in Bandung City Vilna Agus Nyolinda; Monica Hartanti
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5466.145 KB) | DOI: 10.37715/vcd.v1i1.316

Abstract

Childhood is the time when a person grows rapidly. Unfortunately, children nowadays watch too much television that they do not exercise enough. As a result, they do not grow as rapidly as they are supposed to, such as their bone and muscle growth as well as their sensory and motoric nerve and their ability to concentrate. Yoga for children is an exercise with many benefits for children’s physical and mental growth. Therefore, this social campaign was created to introduce yoga for children towards mothers in the city of Bandung to invite them into doing yoga at home with their children as a routine. The design method used in this campaign is using visual style of “Children Visual Language and Children Drawing” with event as its main media and supporting medias such as: poster, flyer, magazine, website, social media, gadget application and gimmicks. The aim of this campaign design is promoting healthy growth and development for children after they do yoga for children along with their mothers.
Co-Authors Alfonso Ronald Koapaha Aulia Wara Arimbi Putri Birgita Nindya Karina Imam Santosa Irawati Tirtaatmadja Irena Ayu Maitri MIKI TJANDRA Seriwati Ginting Vilna Agus Nyolinda Yunita Setyoningrum