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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JIP: Jurnal Ilmu Pendidikan Jurnal Kajian Islam dan Sosial Keagamaan
Ananda Fitria
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Putu Made Restaurant Micro-Influencers Strategy Ananda Fitria
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2201

Abstract

Today, audiences are more selective in consuming messages on social media. When influencers with millions of followers look too regulated, micro-influencers with fewer followers are judged more authentic because of the relevance of content and context. This study aims to determine the micro-influencers strategy used by Putu Made Restaurant via Instagram. The method of this research is qualitative approach with study case as the type of research. Data collection techniques are done by interview and documentation study. The result shows that the use of micro-influencers can increase engagement of Restaurant consumers on Instagram. Furthermore, this research is expected to provide a clear picture of the use of micro-influencers as the marketing communication strategies.
Co-Authors Nasywa Zakiyah Wita Siti Maryam