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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKONOMIKA45 IIJSE Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Siti Lam’ah Nasution
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Branding Quality and Service Quality on Customer Satisfaction through Financial Technology (FinTech) at PT. WOM Finance Branch Rantauprapat Fani Pramaswari; Ade Parlaungan Nasution; Siti Lam’ah Nasution
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.2012

Abstract

In today's digital era, service companies are competing to improve the quality of their companies. By providing good service to make it easier for consumers to be more loyal, one form of strategy that is currently being carried out by service companies. PT WOM Finance provides a much better service to further increase consumer loyalty to the company through Financial Technology (Fintech), which currently WOM Finance is much better for its branding. The influence of quality is what will make it easier for them to get maximum results every month. This research was conducted by means of the Normality assessment test with five variables of Branding Quality, Service Quality, Customer Satisfaction, and the Intervening Fintech Variable with the number of respondents as many as 150 customers. The results of this study indicate that partially the quality of branding, service quality on customer satisfaction through financial technology has a significant effect on customer participation by increasing the company's profit.
Influence of Work Supervision System, Communication and Emotional Intelligence on Employee Performance Development Planning Agency at Sub-National Level Labuhanbatu Regency Zati Rizky Agung; Siti Lam’ah Nasution; Abd. Halim
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3854

Abstract

This study aims to analyze the effect of work supervision, communication and emotional intelligence systems on employee performance at the Regional Development Planning Agency of Labuhanbatu Regency. The population in this study were 60 people. The sampling technique used was saturated sampling, so the sample size in this study was 60 people. The data collection method used a questionnaire/questionnaire. The results of multiple linear regression analysis obtained the equation Y = 1.063 + 0.803X1 + 0.564X2 + 0.166X3. In the partial test (t test) the regression coefficient of the work supervision system variable (X1) obtained a t value of 5.707 > t table 2.003 which means that the work supervision system variable has a positive and significant effect on the employee performance variable with a significant value of 0.000 < 0.05. The communication variable (X2) has a t-count value of 4.187 > t-table 2.003, which means that the communication variable has a positive and significant effect on the employee performance variable with a significant value of 0.000 <0.05. Emotional intelligence variable (X3) obtained t value of 2.105 > t table 2.003 which means that emotional intelligence variable has a positive and significant effect on employee performance variables with a significant value of 0.040 <0.05. The results of the F test obtained that the Fcount value of 56.845 > Ftable 2.77 with a significant value of 0.000 <0.05 which means that the work supervision system, communication and emotional intelligence simultaneously have a positive and significant effect on employee performance. The results of the coefficient of determination test indicate that the work supervision, communication and emotional intelligence system variables have an influence of 75.3% on the employee performance variable, while the remaining 24.7% is influenced by other variables outside this study.
The Influence of Communication, Ability, and Work Experience on Employee Performance at Bank BRI Rantauprapat Branch Solihin Lubis; Siti Lam’ah Nasution; Bhakti Helvi Rambe
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3827

Abstract

This study aims to analyzecommunication, ability, and work experience on employee performance at Bank BRI Rantauprapat Branch. This study uses quantitative methods with several tests namely classical assumption test, multiple linear regression, hypothesis testing and R2 test. Partially, the value of the communication variable (X1) has a tcount of 4.53. When compared with t table, the results are 4.53> 1.68, so it can be concluded that the communication variable (X1) has a positive and significant effect on the employee performance variable (Y). The ability variable (X2) has a tcount of 3.84 and when compared with ttable, the result is 3.84 > 1.68, so it can be concluded that the ability variable (X2) has a positive and significant effect on the employee performance variable (Y). The work experience variable (X3) has a tcount of 6, 65 and when compared with t table, the result is 6.65 > 1.68, so it can be concluded that the work experience variable (X3) has a positive and significant effect on the employee performance variable (Y). Simultaneously, the variables of communication, ability, and work experience have a positive and significant influence on employee performance, meaning that the hypothesis in this study is accepted, as evidenced by the value of Fcount > Ftable (30.32>2.83).
The Role of Enterprise Intelligence through Social Media Support on SMEs’ Performance in Increasing Sales Doni Sahputra; Ade Parlaungan Nasution; Siti Lam’ah Nasution
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.2006

Abstract

This study aims to analyze the effect of entrepreneurial intelligence through the role of social media on the performance of SMEs in increasing sales. The type of research used is explanatory research with Accidental Sampling technique. The number of samples determined was 80 respondents. Data analysis in this study using SmartPLS version 3.0 software. The results showed that entrepreneurial intelligence consisting of elements of financial intelligence, emotional intelligence, social intelligence and spiritual intelligence had an effect on the performance of SMEs through the role of social media, social media had an effect on performance and sales and performance had an effect on sales.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Astri Bella Lestari Bhakti Helvi Rambe Doni Sahputra Fani Pramaswari Ika Utami Siregar Junita Lubis Kiki Armada. S Rizky Syaputra Solihin Lubis Zati Rizky Agung Zufrie Zufrie