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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Marketing Innovation
Dwi Martiyanti
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Effect of Job Characteristics, Motivation, Andwork Discipline on Employee Satisfaction PT. Indonesian Port IV (Persero) Balikpapan Branch Didik Hadiyatno; Tutik Yuliani; Dwi Martiyanti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4899

Abstract

The purpose of this study was to examine the effect of the variable job characteristics, motivation, and work discipline on the variable job satisfaction of employees of PT. Pelabuhan Indonesia (Persero) IV Balikpapan Branch, using a sample of 124 people. The analytical tool used is multiple linear regression and a hypothesis testing tool, namely the t test. As for the results of the analysis and the results of hypothesis testing, it was found that Job Characteristics, Motivation, and Work Discipline simultaneously proved to have a significant influence on the variable Job Satisfaction of Employees of PT. Pelabuhan Indonesia (Persero) IV Balikpapan Branch. And the test results partially show that the three independent variables are Job Characteristics, Motivation, and work discipline proved to all show a significant effect on job satisfaction of employees of PT. Pelabuhan Indonesia (Persero) IV Balikpapan Branch.
Peran kebencian merek pada komunikasi negatif dari mulut ke mulut pelanggan generasi Y di media sosial Dwi Martiyanti
Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 1 (2023): Februari
Publisher : Faculty of Economics and Business, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.12670

Abstract

Transparansi informasi dari halaman merek di media sosial telah memungkinkan konsumen untuk mengakses tidak hanya informasi positif namun juga negatif tentang suatu merek. Namun pentingnya mempelajari emosi negatif yang mendasari komunikasi tersebut pada halaman merek di media sosial masih sedikit mendapat perhatian. Tujuan dari penelitian ini adalah untuk menyelidiki faktor-faktor yang mempengaruhi komunikasi negatif dari mulut ke mulut di media sosial. Selain itu, menganalisis peran mediasi kebencian merek terhadap hubungan antara pengalaman negatif masa lalu dan ketidakotentikan merek yang dirasakan konsumen dengan komunikasi negatif dari mulut ke mulut di media sosial. Pengumpulan data dilakukan dengan menggunakan survei online dari 248 responden yang lahir antara tahun 1981 sampai dengan 1997 dengan usia saat ini antara 25 sampai dengan 41 tahun, memiliki dan menggunakan akun media sosial secara aktif seperti Instagram, Twitter atau Facebook dan pernah menggunakan smartphone serta mendapatkan pengalaman negatif dengan salah satu merek dari smartphone yang pernah digunakan. Analisis data dilakukan dengan menggunakan persamaan struktural. Hasil penelitian menunjukkan bahwa pengalaman negative masa lalu, ketidakotentikan merek dan kebencian merek mempengaruhi secara langsung pada komunikasi negatif dari mulut ke mulut di media sosial. Selain itu, komunikasi negatif dari mulut ke mulut di media sosial juga dipengaruhi secara tidak langsung oleh pengalaman negative masa lalu dan ketidakotentikan merek melalui kebencian merek.
The Role of E-WOM Emotionality on Gen Z’s Purchase Intention in E-Commerce Dwi Martiyanti; Rahmayana, Fadina
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.178

Abstract

The growing trend of online shopping among Generation Z has led to a significant reliance on consumer reviews, which are often perceived as more objective than corporate marketing messages. However, reviews do not always directly translate into purchase intentions. The originality of this study lies in its focus on Generation Z, a cohort that, according to a 2022 survey, is more inclined to read customer reviews before making online purchases. This research contributes to a deeper understanding of how the emotional aspects of e-WOM influence Generation Z's purchase intentions in e-commerce. The study specifically examines the impact of e-WOM, emotional attachment, and trust on Generation Z's purchase intentions within the e-commerce context. Utilizing a convenience sampling method, the study collected data from 162 respondents and analyzed it using SMARTPLS 4.0. The findings reveal that e-WOM, emotional attachment, and trust all significantly influence Generation Z's purchase intentions in e-commerce. These insights are valuable for marketers, highlighting the importance of e-WOM emotionality as a critical tool for enhancing the purchase intentions of Gen Z consumers.
Co-Authors Didik Hadiyatno Rahmayana, Fadina Tutik Yuliani