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All Journal JPB JURNAL KOMUNIKASI DAN BISNIS
Yulia Sariwaty
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Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN PRODUK ORANGE BUTTON Mira Hildayanti; Yulia Sariwaty
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
Publisher : PROGRAM STUDI ILMU KOMUNIKASI

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Abstract

The existence of social media applications in the moderen era has been used by many people as a means of doing business, in addition to showing existence. In its development, marketing communication is now not only done conventionally but also through digital media. Caused by a virus pandemic that spreads in all parts of the world including Indonesia. Social media is changing its benefits in addition to disseminating information and communication, but can also function as a marketing media, and one of them is social media services that can be done as marketing access, as example social media Instagram. Instagram is a social media that can be used as marketing in the digital age in expanding and increasing consumer reach. The purpose of this research is to find out how PT Pinisi Terbang Menari manage an Instagram account as a marketing communication medium for Orange Button products as one of the products of PT Pinisi Terbang Menari, to compare with the development of sales since the early 2020 beginning of the pandemic. This research has been carried out since the beginning of April 2020 until July 2020. This study uses a qualitative approach, which is descriptive research with all the elaboration of the data collected. The results of the research are the use of Instagram which is done on the Orange Button products by PT Pinisi Terbang Menari by observe the problem, and focusing the results from the managed. The results showed that since 2020, when the pandemic occurred, it had become an obstacle for PT Pinisi Terbang Menari in conventional product marketing, but the use of Instagram social media in digital marketing was done to keep Orange Button products running and could help the company continue to survive and develop.
UTILIZATION OF STREAMING TECHNOLOGY AS A PUSDAI TV DAKWAH COMMUNICATION MEDIA Yulia Sariwaty; Diny Fitriawati; Inke Nuari
Jurnal Komunikasi dan Bisnis Vol. 9 No. 1 (2021): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i1.686

Abstract

Advances in information technology provide easy access for religiousinstitutions to communicate and socialize with the wider community. Including facilitating the way for the syiar Islam or better known as Dakwah. One of the contemporary da'wah media that utilizes streaming technology is Pusdai TV. This study aims to analyze the use of streaming technology as a medium and communication strategy for da'wah communication by Pusdai TV. This study uses a qualitative research method with a phenomenological approach. Data collection techniques were carried out by means of observation, interviews, and document analysis. The results showed that the first Pusdai TV da'wah communication strategy included message planning through objectives, media selection, main ideas, and audience analysis. Second, the strategic process of making broadcast programming through the stages of idea research, content creation, evaluation and control. Third, the da'wah communication strategy is carried out through internal and external approaches. With all the strategies that have been implemented, active audience feedback is obtained, spiritual fulfillment of audience needs, and audience loyalty.
THE ROLE OF INSTAGRAM AS A MARKETING COMMUNICATION MEDIA FOR FASHION THIRFTING SALES Yulia Sariwaty; Diny Fitriawati; Maya Retnasary
Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.772

Abstract

Modernity has changed the social system of society, including marketing communication activities. Advances in communication and information technology support changes in the marketing communication system. Social media facilitates interactive social interaction. Internet technology-based social media also changes the pattern of information dissemination from what was previously one to many audiences to many audiences to many audiences. Thrifting is a term used for sellers of used branded fashion but are still suitable for use. The existence of social media, especially Instagram, is used by Thrift Shops in offering and selling their thrift fashions. Instagram media was deliberately chosen by several Thrift Shops because of the advantages of several features it has in supporting marketing communication activities compared to other social media. Keywords: Instagram, Media, Communication, Marketing
Co-Authors Diny Fitriawati, Diny Inke Nuari Maya Retnasary Mira Hildayanti