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Dwiwiyati Astogini
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Economics, Econometrics & Finance Education

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DETERMINAN WORD-OF-MOUTH COMMUNICATION STUDI PADA KONSUMEN KERETA API PURWOJAYA KORIDOR PURWOKERTO-JAKARTA Dwiwiyati Astogini
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 12 No 1 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The aim of this research is to measure the affect of customer satisfaction to word of mouth, confirmatory factor analyses used in this research. By using 110 sample with purposive sampling. The result of this research there are positive affect train tangibles, station tangibles, personel, reliability, empathy, image to customer satisfaction. Customer satisfaction affected to Word Of Mouth.
VARIABEL ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP LOYALITAS KONSUMEN Hanif Abdul Latif; Dwiwiyati Astogini; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 23 No 2 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose this study to identify and analyze the effect antecedent variable of satisfaction that is web design, web navigation, costumized preview, website quality, service quality, and perceived value to consumer loyalty of Lazada.co.id. The sample in this study there were 155 respondents who are consumers of Lazada.co.id in Jakarta region. Convenience sampling method used in the determination of the sample. Data was analyzed using Equational Structural Modeling (SEM). These results indicate web design has no effect on web quality, web navigation has positive effect on web quality, customized preview has no effect on web quality, web quality has no effect on perceived value, service quality has positive effect on perceived value, perceived value has positive effect on satisfaction,satisfaction has positive effect on consumer loyalty.
PENGARUH EFEKTIVITAS IKLAN PESAING, ATRIBUT PRODUK, DAN PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PRODUK INDOMIE Syamsul Hidayatullah; Dwiwiyati Astogini; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 23 No 1 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The research entitled “effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie. The aim of this research is to analyze the effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie to other brand. Data collection method use questionnaire with a sample 100 respondents from economics and business faculty of Jenderal Soedirman university students who have switched from Indomie to other instant noodle brand. The data is analyzed by using multiple linier regression, meanwhile the significance level use partial test (t test).The result shows that competitor advertisement effectiveness, product attribute, and variety seeking behavior have positive significant effect to brand switching behavior of Indomie. Based on this research, managers are recommended to increase the advertising frequency, increase the quality of product, do endorsement, expand the taste variety, and also give innovation to every detail of product or pricing in order to minimalize brand switching behavior of consumer.
Aspek Religiusitas Dalam Keputusan Pembelian Produk Halal (Studi tentang labelisasi halal pada produk makanan dan minuman kemasan) Dwiwiyati Astogini; Wahyudin Wahyudin; Siti Zulaikha Wulandari
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 13, No 1 (2011)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.182 KB) | DOI: 10.32424/jeba.v13i1.345

Abstract

ABSTRACTReligiosity is one's religion appreciation concerning the symbols, beliefs, values and behaviors that are driven by spiritual forces. Indonesian consumer behavior in products purchasing decisions, also can be considered as a part of activities related to the religiosity. This study aims to determine the influence of Religiosity on halal product purchasing decisions, and examine the most influential religiosity dimension on purchase decisions of packaging food and beverages, as well as consumer perception of MUI’s halal logo and company’s halal logo. Target population in this study is consumers in Purwokerto, which is buying packaging food and beverages and aged over 15 years and make a purchase decision based on his own. Samples of the 100 respondents obtained by accidental sampling method. This study used five Religiosity dimension proposed by Stark and Glock as independent variables : Ritual, Ideological, Intellectual, experience and Consequences Dimensions. The dependent variable is consumer purchasing decisions of packaging of food and beverages. By using multiple regression analysis showed that Religiosity has no effect on consumer purchasing decisions of packaging food and beverages and Consequences Dimension is the most influential religiosity dimension. Also note that most consumers believe both LPPOM-MUI halal logo and halal logo issued by the company. Keywords: Religiosity, Consumers decision, Halal Food and Beverages
Co-Authors Hanif Abdul Latif Siti Zulaikha Wulandari Sumarsono Sumarsono Syamsul Hidayatullah Wahyudin Wahyudin