Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Performance Jurnal Ekonomi, Bisnis, dan Akuntansi
Dwiwiyati Astogini
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Performance

 1 
DETERMINAN WORD-OF-MOUTH COMMUNICATION STUDI PADA KONSUMEN KERETA API PURWOJAYA KORIDOR PURWOKERTO-JAKARTA Dwiwiyati Astogini
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 12 No 1 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.894 KB)

Abstract

The aim of this research is to measure the affect of customer satisfaction to word of mouth, confirmatory factor analyses used in this research. By using 110 sample with purposive sampling. The result of this research there are positive affect train tangibles, station tangibles, personel, reliability, empathy, image to customer satisfaction. Customer satisfaction affected to Word Of Mouth.
VARIABEL ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP LOYALITAS KONSUMEN Hanif Abdul Latif; Dwiwiyati Astogini; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 23 No 2 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.296 KB)

Abstract

The purpose this study to identify and analyze the effect antecedent variable of satisfaction that is web design, web navigation, costumized preview, website quality, service quality, and perceived value to consumer loyalty of Lazada.co.id. The sample in this study there were 155 respondents who are consumers of Lazada.co.id in Jakarta region. Convenience sampling method used in the determination of the sample. Data was analyzed using Equational Structural Modeling (SEM). These results indicate web design has no effect on web quality, web navigation has positive effect on web quality, customized preview has no effect on web quality, web quality has no effect on perceived value, service quality has positive effect on perceived value, perceived value has positive effect on satisfaction,satisfaction has positive effect on consumer loyalty.
PENGARUH EFEKTIVITAS IKLAN PESAING, ATRIBUT PRODUK, DAN PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PRODUK INDOMIE Syamsul Hidayatullah; Dwiwiyati Astogini; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 23 No 1 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.32 KB)

Abstract

The research entitled “effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie. The aim of this research is to analyze the effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie to other brand. Data collection method use questionnaire with a sample 100 respondents from economics and business faculty of Jenderal Soedirman university students who have switched from Indomie to other instant noodle brand. The data is analyzed by using multiple linier regression, meanwhile the significance level use partial test (t test).The result shows that competitor advertisement effectiveness, product attribute, and variety seeking behavior have positive significant effect to brand switching behavior of Indomie. Based on this research, managers are recommended to increase the advertising frequency, increase the quality of product, do endorsement, expand the taste variety, and also give innovation to every detail of product or pricing in order to minimalize brand switching behavior of consumer.
Co-Authors Hanif Abdul Latif Siti Zulaikha Wulandari Sumarsono Sumarsono Syamsul Hidayatullah Wahyudin Wahyudin