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All Journal Jurnal Bisnis dan Ekonomi Economic Journal of Emerging Markets Pendas : Jurnah Ilmiah Pendidikan Dasar Performance Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Ekonomi, Bisnis, dan Akuntansi DFAME Digital Financial Accounting Management Economics Journal
Siti Zulaikha Wulandari
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK Suliyanto Suliyanto; Siti Zulaikha Wulandari; Weni Novandari
Economic Journal of Emerging Markets Volume 2 Issue 2, 2010
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.v2i2.2304

Abstract

Batik Purbalingga has a promising role to increase society’s welfare in Purbalingga. This studyaims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik,using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threatsand Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik.It finds that the operational factor, human resources, marketing, financial and business environmentare constraints to the formulating process, with operational factor as the dominant one. Itsuggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy forPurbalingga Batik.Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix,purbalingga batikJEL classification numbers: D21, D22
ANALISIS KINERJA PRODUK UKM BATIK BANYUMAS DENGAN MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN OF CUSTOMER VALUE’S (PGCV) INDEX Weni Novandari; Sri Murni Setyawati; Siti Zulaikha Wulandari
Jurnal Bisnis dan Ekonomi Vol 18 No 2 (2011): VOL. 18 NO. 2 SEPTEMBER 2011
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was aimed to determine the product performance of SME products Banyumas batik and identify SME Banyumas Batik’s approach in order to improve their product’s quality based on consumers’ sight. The analysis tools used in this research are Importance Performance Analysis which is used to measure product attribute’s expectations and performance from the consumer point of view and also PGCV Index (Potential Gain of Customer Value's Index) which is used to determine the priority scale of Banyumas batik performance improvements. The results showed that 1) Batik Banyumas’s performance is good from consumer’s perception,shown by the average level value of compatibility between consumer expectations and product performance of 99.32%, that means 99.32% product performance already fulfill consumers’ expectation. 2) There are six indicators of product quality that already meets consumer’s expectations which are product’s quality price level, the diversity of colors, color quality, the diversity of designs / patterns, unique designs / motifs and quality raw material. 3) There are 5 indicators of product quality that need to be improved in Banyumas batik’s quality based on priority scale which are ,fineness of batik, the completeness of product packaging information (brand, manufacturer address, batik name, way of maintenance, etc.), packaging design, color and brand of product packaging.Key words: SME batik product performance, importance performance analysis, PGCV Index (potential gain of customer value's index)
SHOPPING ORIENTATION : SEBUAH PENDEKATAN MEMPREDIKSI MINAT BELI Retno Kurniasih; Tiladela Luhita; Siti Zulaikha Wulandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.784 KB) | DOI: 10.20884/1.jp.2019.26.1.1418

Abstract

Perkembangan bisnis harus disikapi secara berbeda oleh setiap pihak. Bagi konsumen, maraknya bisnis baru yang muncul semakin menguntungkan mereka, tetapi bagi pemasar pertumbuhan bisnis bisa menjadi bencana karena semakin ketatnya persaingan. Oleh karena itu pemasar harus memahami apa yang menjadi motivasi atau mendorong niat beli konsumen dan melakukan keputusan pembelian. Saat ini perkembangan bisnis batik di Indonesia sangat pesat. Pemasar batik diharuskan pintar mengolah strategi untuk bertahan di pasar, salah satunya adalah dengan mempelajari motivasi belanja konsumen. Motivasi, atau lebih dikenal dengan orientasi belanja diyakini memiliki pengaruh terhadap niat beli konsumen. Penelitian ini menggunakan 100 orang konsumen batik di Purwokerto dan sekitarnya dan regresi berganda sebagai alat analisis. Hasilnya, dari enam variabel orientasi belanja, terbukti bahwa kualitas produk dan belanja impulsif memiliki pengaruh positif terhadap minat beli konsumen.
PENGARUH WORKPLACE FRIENDSHIP DAN WORKPLACE WELL BEING TERHADAP EMPLOYEE PERFORMANCE YANG DIMEDIASI OLEH EMPLOYEE ENGAGEMENT Nindita Rizki; Siti Zulaikha Wulandari; Ade Irma Suryani
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 23, No 3 (2021)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.98 KB) | DOI: 10.32424/jeba.v23i3.2858

Abstract

Aspek Religiusitas Dalam Keputusan Pembelian Produk Halal (Studi tentang labelisasi halal pada produk makanan dan minuman kemasan) Dwiwiyati Astogini; Wahyudin Wahyudin; Siti Zulaikha Wulandari
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 13, No 1 (2011)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.182 KB) | DOI: 10.32424/jeba.v13i1.345

Abstract

ABSTRACTReligiosity is one's religion appreciation concerning the symbols, beliefs, values and behaviors that are driven by spiritual forces. Indonesian consumer behavior in products purchasing decisions, also can be considered as a part of activities related to the religiosity. This study aims to determine the influence of Religiosity on halal product purchasing decisions, and examine the most influential religiosity dimension on purchase decisions of packaging food and beverages, as well as consumer perception of MUI’s halal logo and company’s halal logo. Target population in this study is consumers in Purwokerto, which is buying packaging food and beverages and aged over 15 years and make a purchase decision based on his own. Samples of the 100 respondents obtained by accidental sampling method. This study used five Religiosity dimension proposed by Stark and Glock as independent variables : Ritual, Ideological, Intellectual, experience and Consequences Dimensions. The dependent variable is consumer purchasing decisions of packaging of food and beverages. By using multiple regression analysis showed that Religiosity has no effect on consumer purchasing decisions of packaging food and beverages and Consequences Dimension is the most influential religiosity dimension. Also note that most consumers believe both LPPOM-MUI halal logo and halal logo issued by the company. Keywords: Religiosity, Consumers decision, Halal Food and Beverages
PERAN MEDIASI BRAND TRUST PADA PENGARUH PRODUCT KNOWLEDGE DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA UNTUK KULIAH DI UNIVERSITAS PERADABAN Umar Seno Bayu Aji; Siti Zulaikha Wulandari; Nur Choirul Afif
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 24, No 3 (2022)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.791 KB) | DOI: 10.32424/jeba.v24i3.3351

Abstract

Optimalisasi Peran Kelompok Batik Mekar Wangi Dalam Pengembangan Desa Wisata Melalui Digital Marketing, Manajemen Pengelolaan Kelompok dan Pendirian Galeri Batik Kurniasih, Retno; Siti Zulaikha Wulandari; Ekaningtyas Widiastuti
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 3 No 3 (2025): Maret 2025
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v3i3.269

Abstract

Program desa wisata saat ini sedang gencar-gencarnya dicanangkan oleh pemerintah. Program ini diinisiasi dengan menggabungkan potensi desa dengan pariwisata untuk membangun ekonomi kerakyatan dan menciptakan ketahanan nasional melalui desa yang mandiri. Program pengabdian ini merupakan bentuk dukungan kepada Desa Dagan Kecamatan Bobotsari Purbalingga untuk mejadi desa wisata. Potensi yang dimiliki Desa Dagan sangat banyak, yaitu wisata alam berupa air terjun, sungai dan lembah. Selain itu potensi Desa Dagan yang menjadi andalan saat ini yaitu batik. Desa Dagan terkenal dengan batiknya yang khas dan halus. Sayangnya, prospek yang baik ini belum dikembangkans ecara maksimal. Oleh karena itu Kelompok Batik Mekar Wangi menjadi salah satu yang harus terus didampingi guna mendukung potensi Wisata Desa Dagan. Pendampingan dilakukan dengan membangun sebuah sanggar batik serta melakukan pelatihan tentang pengelolaan kelompok usaha serta pelatihan tentang digital marketing guna meningktakan kinerja pemasaran batik. Pendampingan yang dilakukan dapat medukung dan mempercepat terwujudnya desa wisata di Desa Dagan.
The Influence of Time Management, Self-Actualization, and Work Family Conflict on the Performance of Sampang District Office Employee, Cilacap Regency Khaerunisa, Natanila Putri; Siti Zulaikha Wulandari; Retno Kurniasih
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 3 (2024): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i3.211

Abstract

In general, this research aims to analyze the influence of Time Management, Self-Actualization, and Work Family Conflict on Employee Performance. The respondents for this research were all employees of the Sampang District Office, Cilacap Regency. Based on the results of research and data analysis using multiple regression, it can be concluded that: (1) Time Management has a significant effect on Employee Performance. (2) Self-actualization does not have a significant effect on Employee Performance. (3) Work Family Conflict has no significant effect on Employee Performance. The implication of this research is that to improve employee performance, agencies are expected to encourage employees to manage their time well and determine priority scales so that they can complete tasks more effectively and efficiently. Apart from that, agencies are also expected to always supervise and encourage their employees to continue to improve their abilities at work, this can be done by carrying out training activities for their employees. This is intended so that employees continue to maintain their efforts to always improve their abilities so that they can provide the best for their work.
Strategic Change Management for Behavioral Transformation At Batik Pringmas Using Lewin’s Model in Digital Marketing Adoption Kensha Putri Widyasari; Achmad Sudjadi; Siti Zulaikha Wulandari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.32398

Abstract

Digital transformation presents both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in adapting their organizational behavior and marketing practices. Batik Pringmas, a traditional batik MSME located in Banyumas Regency, is currently facing difficulties in transitioning to digital marketing due to low digital literacy, limited human resources, and a reliance on conventional methods. This study aims to develop a strategic change management framework to support behavioral transformation within the organization, using Kurt Lewin’s three-stage model: unfreezing, changing, and refreezing. A qualitative research method was employed, incorporating observation, semi-structured interviews, and documentation. The findings show that the unfreezing phase involves raising awareness about the urgency of digital adoption; the changing phase includes training on digital tools, utilizing social media platforms, and integrating marketplaces; and the refreezing phase involves reinforcing digital habits in daily operations. The proposed strategy not only facilitates behavioral change but also ensures that the organization can sustain digital practices in the long term. Keywords: Change Management, Behavioral Transformation, Batik Pringmas, Lewin’s Model, Digital Marketing
STRATEGIC PLANNING FOR CHANGE MANAGEMENT IN THE DIGITALIZATION OF BATIK PRINGMAS BASED ON THE MCKINSEY 7S FRAMEWORK Farah Rihhadatul ‘Aisy; Adi Indrayanto; Siti Zulaikha Wulandari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33699

Abstract

Human resource management is a key driver of successful digital transformation in Micro, Small, and Medium Enterprises (MSMEs). Batik Pringmas, a traditional batik center in Banyumas Regency challenges in adopting digital marketing due to limited staff competencies, low digital literacy, and traditional management practices. This study aims to develop a change management strategy focused on strengthening human resources, using the McKinsey 7S Framework as an analytical tool. A descriptive qualitative method with a case study approach was employed, utilizing observation, semi-structured interviews, and document analysis. The findings reveal that successful digital transformation requires alignment across organizational elements, particularly in enhancing staff skills, adapting leadership styles, and fostering an adaptive work culture. This strategic design serves as an initial guide for Batik Pringmas in managing sustainable change through HR capacity building and aligned organizational values. Keywords: Digital Transformation; MSMEs; Change Management; McKinsey 7S; Human Resource Management
Co-Authors Achmad Sudjadi Adi Indrayanto Damayanti, Elok Dwiwiyati Astogini Ekaningtyas Widiastuti Farah Rihhadatul ‘Aisy Kensha Putri Widyasari Khaerunisa, Natanila Putri Kurniasih, Retno Nindita Rizki Nur Choirul Afif Retno Kurniasih Sri Murni Setyawati Suliyanto Suliyanto Tiladela Luhita Umar Seno Bayu Aji Wahyudin Wahyudin Weni Novandari