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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA
I Putu Iwan Pramana Putra
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Humanities Education Engineering Environmental Science Social Sciences

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PEMBERDAYAAN KELEMBAGAAN PETANI MELALUI PEMASARAN DIGITAL HASIL TANI DI SUBAK SIDAKARYA KECAMATAN DENPASAR SELATAN KOTA DENPASAR PROVINSI BALI Anak Agung Istri Krisna Gangga Dewi; I Putu Iwan Pramana Putra; Ni Luh Made Indah Murdyani Dewi
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 6, Nomor 1, Januari 2025
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/26vk6x47

Abstract

Meskipun perkembangan teknologi begitu pesat, namun anggota Subak Sidakarya belum menerapkan digital marketing, selain itu juga belum optimalnya kelembagaan petani membuat mereka kalah dalam persaingan pasar. Terdapat tiga metode yang digunakan yaitu observasi, persiapan dan pelaksanaan pengabdian masyarakat yang berupa sebuah penyuluhan. Penyuluhan dilakukan di Balai Subak Sidakarya dengan memaparkan dua materi yaitu Kelembagaan Petani dan Digital Marketing, dengan begitu petani mengetahui dan memahami bahwa pelaksanaan kegiatan usahatani sangat penting dalam proses produksi on-farm dan off-farm dengan cara membentuk sebuah UPH agar membantu petani menambah nilai produk hasil pertaniannya. Selain itu, petani juga memahami bahwa penggunaan social media dalam kegiatan marketing sangat membantu, karena produk yang dipasarkan oleh petani dapat dipasarkan keluar daerah dan keluar negeri.
PENGEMBANGAN USAHA KERAJINAN KAYU DI KAYUAMBUA BANGLI I Gde Wedana, Arjawa; I Putu Iwan Pramana Putra; I Putu Gde Chandra Artha Aryasa
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 3 No. 1 (2022): Juni
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v3i1.810

Abstract

This Community Partnership Program aims to identify partner problems and provide solutions to them. At the time of identification, it was known that the partner did not fully understand and master marketing techniques, did not know the procedures and procedures for exporting and also did not fully understand the application of science and technology in business. Mitra is classified as a handicraft business actor made of wood and vacant in micro, small and medium enterprises (MSMEs). Seeing the potential and obstacles possessed by MSME actors above, it is very possible if universities, especially Warmadewa University as an educational institution, contribute to providing solutions to these problems. The solution to this problem is to provide counseling on marketing strategies, export procedures and procedures as well as counseling on science and technology for MSMEs in running a business. The expected output in this activity is in the form of journals and partners who have knowledge in the field of exports, especially regarding export procedures and procedures, can carry out business marketing activities through the website by utilizing technological means. Partners get assistance in the form of a website that will be used as a means to do product marketing.
Co-Authors Anak Agung Istri Krisna Gangga Dewi Artha Aryasa, I Putu Gde Chandra I Gde Wedana, Arjawa Ni Luh Made Indah Murdyani Dewi