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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi eDimensi Arsitektur Petra PADJADJARAN Jurnal Ilmu Hukum (Journal of Law) Jurnal Seni Nasional Cikini VCD : Journal of Visual Communication Design Gestalt : Jurnal Desain Komunikasi Visual Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Pengabdian Seni calaccitra: jurnal film dan televisi Jurnal Bahasa Rupa Pengabdian Seni Jurnal Bahasa Rupa Jurnal Desain
William Sanjaya
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : vcd journal of visual communication design

 1 
VISUAL COMPOSITION IN BUILDING DRAMATIZATION OF SONG LYRICS IN THE MUSIC VIDEO “MELAWAN RESTU”: KOMPOSISI VISUAL DALAM MEMBANGUN DRAMATISASI LIRIK LAGU PADA VIDEO MUSIK “MELAWAN RESTU” Sanjaya, William
VCD: Journal of Visual Communication Design Vol. 8 No. 2 (2023): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4007

Abstract

Cinematography is about combining and capturing images to form a series of images that tell a story. In practice, cinematography has several compositions, such as the rule of thirds, visual composition, and camera angles. "Melawan Restu" is a music video that applies visual composition to highlight the theme of romance. Unlike other music videos, many visual compositions emphasize the meaning of each song’s lyrics. This study aims to show the visual composition that builds dramatization of the song lyrics in the music video "Melawan Restu". The method used is qualitative by using a purposive sampling technique. This study uses Gustavo Mercado's theory which discusses visual composition in cinematography. The results of this study indicate that visual composition not only provides aesthetics but also the meaning of each shot so that it can be understood by the audience. In the music video for "Melawan Restu", there is an application of the visual composition showing serenity which connotes the lyrics of the song. While several other visual compositions show sadness, powerless, and turmoil in the bad situations experienced by the female characters in the story.
Scene Continuity in Building The Message of The Song in “Jiwa Yang Bersedih” Music Video Sanjaya, William
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4295

Abstract

A music video is a short film used to accompany a song. "Jiwa Yang Bersedih" is a music video that tells the story of a woman's struggle with sadness and her vulnerability in seeking happiness. "Jiwa Yang Bersedih" music video has the application of continuity of content, movement, position, and time in each series of images. These continuities help show the message in the story through each scene shown. This research was conducted to discuss the application of continuity in each shot in building the message of the song in "Jiwa Yang Bersedih" music video. The research method used is qualitative. Meanwhile, the approach used is purposive sampling, namely by taking samples as a description of the research material. The theory used for discussion is continuity theory explained by Blain Brown. From the research that has been carried out, it is concluded that there is application of continuity of content, position, and time throughout the scene. Meanwhile, continuity of movement only applies to scenes 1, 4, 5, 10 and 11. On the other hand, discontinuity in content, position, and time occurs in several scenes. These discontinuities disrupt the storyline, causing an acceleration in the character's actions in a scene. Furthermore, a discontinuity that is not consistent between shots in each scene could mislead the viewers from the original storyline. Meanwhile, continuity shows the storyline about Ghea's struggle to find happiness through her shadow.
Visual Effects Analysis in Building Messages Through Sequence in Anti-Hero Music Video Sanjaya, William
VCD: Journal of Visual Communication Design Vol. 10 No. 1 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i1.4986

Abstract

 Visual effects are image manipulation and the creation of illusions from shooting that lead the audience to see the illusion of reality in the scenes. Visual effects can dramatize scenes so that messages can be conveyed to the audience. Thus, visual effects that are created in the right context could enhance the overall story. "AntiHero" is a music video that tells a story about nightmares and disturbances in the mind that change situations in real life. As a director and songwriter, taylor swift used visual effects to dramatize the scene through narrative point, so that messages of song's lyric could be conveyed to the audience. This study was conducted to discuss the application of visual effects in building messages through the story stage in the music video "Anti-Hero". This research used qualitative method with purposive sampling approach. The theory used is the theory of visual effects proposed by Eran Dinur. The study was conducted by describing the sequence, song lyrics, and types of visual effects applied from director and songwriter's point of view. From the results of the study, it can be concluded that there is an application of visual effects in the form of morphing, cloning, and giant effects that occur throughout the music video. The application of morphing shows the unreal world and wounds experienced by Taylor at the beginning of the story. The clone effect shows the different nature or "anti-hero" of Taylor Swift. The giant effect shows a different nature in size, making Taylor isolated from those around her. Taylor Swift, as both director and songwriter, utilized visual effects to convey profound messages from the lyric of her song through the narrative of each scene. Swift’s storytelling prowess extends beyond mere narrative planning, as she skillfully integrates various visual effects to enhance the impact of her lyrics. By employing diverse characters, both “good” and “bad Taylor”, with distinct characteristics within her surreal world, Taylor elevates her storytelling to new heights. The seamless integration of visual effects throughout the sequences ensures that the song’s lyrics are effectively conveyed, creating a cohesive and immersive experience for the audience.
Co-Authors Bambang Budi Siswanto Chaysalina, Inne Eko Prasetyo, Martinus Hendi Thamrin Kaparang, Martinus Eko Prasetyo Marian, Hannalayne Sukarno, Ferry Agustian