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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) INTECOMS: Journal of Information Technology and Computer Science JURNAL PENDIDIKAN TAMBUSAI Jurnal Teknik Elektro dan Komputasi (ELKOM) Journal of Computer System and Informatics (JoSYC) Jurnal Sistem Komputer dan Informatika (JSON) Jurnal Informatika dan Teknologi Komputer ( J-ICOM) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Manajemen Informatika Jayakarta International Journal Software Engineering and Computer Science (IJSECS) DEVOTE: Jurnal Pengabdian Masyarakat Global CKI On Spot
Sri Lestari
Program Studi Sistem Informasi, St Ilmu Komputer Cipta Karya Informatika
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Customer Segmentation Analysis Using the K-Means Method on Order Data from Aisyah Catering MSME Aisha Yulia; Sri Lestari; Mesra Betty Yel
International Journal Software Engineering and Computer Science (IJSECS) Vol. 6 No. 3 (2026): DECEMBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v6i3.8324

Abstract

Aisyah Catering is a Micro, Small, and Medium Enterprise (MSME) in the catering service sector that has conventionally recorded order transactions manually. Consequently, the business owner faces difficulties in comprehensively understanding customer order patterns to formulate targeted marketing strategies. This study aims to segment Aisyah Catering's customers based on order volume using the K-Means algorithm. The research methodology follows the CRISP-DM framework, initiating with the collection of 197 transaction records digitized from physical receipts, followed by data preprocessing using Altair AI Studio to yield 187 valid records. In the modeling phase, K-Means was applied to the order quantity (number of portions) attribute as the sole quantitative variable in the clustering process. The determination of the optimal number of clusters was conducted through the evaluation of values from the Elbow Method and the Davies-Bouldin Index (DBI). The results demonstrate that k=3k=3 was selected as the optimal number of clusters with a DBI value of 0.449. The three resulting segments are: the small-scale segment (49.2% of customers, averaging 360.11 portions), the medium-scale segment (33.7% of customers, averaging 717.78 portions), and the large-scale segment (17.1% of customers, averaging 1,045.31 portions). A notable finding emerges regarding volume contribution: the large-scale segment, despite having the fewest members, accounts for 29.9% of the total order volume—nearly equal to the contribution of the small-scale segment which has nearly three times as many members. Thus, the results of this segmentation serve as a foundational basis for Aisyah Catering in designing marketing strategies, raw material procurement planning, and tailored service delivery aligned with the characteristics of each customer segment.
Co-Authors Aditya Zakaria Hidayat Agung Pratama Aisha Yulia Akbar, Yuma Aldi Sitohang Aldino Nur Ihsan Andrian Nur Ihsan Aryo Putra Ramadhan Aula, Raisah Fajri Ayuk Ambar Kusuma Bela Dina Betty Yel, Mesra Dadang Iskandar Mulyana` Deason’s Tanduri Dhiva Andini Putri Alinur Dionta Dionta Dzaky Haidar Eka Anggraeni Eka Putri Aprillia Eka Satria Maheswara Erno Sumantri Firza Novianto Hadi Lheena Herta Apriani Silaban Ilham Gunawan Irfan Maulana Julinar Sari Hutagalung M Ainur Rofik M Ohan Joharuddin Zakaria Maharanisa Maharanisa Megawati Megawati Miftahul Jannah Ahyana Puteri Kharisha Miftahul Jannah Ahyana Puteri Kharisha Muhamad Zaeni Nadip Muhammad Adri Ramadhan Muhammad Faizal Lazuardi Muhammad Fakhri Pratama Muhammad Mufti Ramdhani Muhammad Zaeni Nadip Nandini Ladivina Sari Nicola Marthy Nida Apipah Nurjanah Nurjanah Puji Kurniati Raisah Fajri Aula Rasiban Raya Fitri Boangmanalu Rizkia Rachma Rosalina Saputri Salsabila Putri Wibowo Sandy Rivaldiansyah Shofy Kamila El Fajriah Soleh Ependi Stefany Tarunajaya Sugeng Sugeng Tri Wahyudi Virginia Khoirunnisa Wahyu Hidayat Wahyu Saputro Wieko Wieko Yansen Yansen Yara Raslita Yomi Kusumah