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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi
Tradiga Nur Aziz
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Corporate Entrepreneurship dan Innovation PT. Bank Jawa Barat (BJB) Pada System Digital Banking Untuk Mengejar Keunggulan Kompetitif Tradiga Nur Aziz; Margo Purnomo; Ratih Purbasari
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol 3 No 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1639

Abstract

Bjb Digi is a mobile banking application owned by the Regional Development Bank of West Java and Banten (bjb). Bjb digi is a mobile application that is integrated on smartphones based on Android, Blackberry, and iOS operating systems. Indonesia has 4 Persero Commercial Banks, 35 Foreign Exchange Private Commercial Banks, 30 Non-Foreign National Private Commercial Banks, 15 Joint Venture Banks, 10 branch offices of Foreign Banks, and 26 Regional Development Banks. This research is in the form of a qualitative descriptive study aimed at describing and interpreting the object analyzed according to the actual situation. The research subject in this study is “Corporate Entrepreneurship and Innovation PT. West Java Bank (BJB) on the digital banking system to pursue competitive advantage. The object of the research is BJB Digi which is used for the mobile banking system at PT. West Java Bank (BJB). To see the advantages of Bank BJB's mobile banking system, precisely in 2020. Corporate Entrepreneur Actions at PT. Bank Jawa Barat Tbk such as Sustainable Regeneration, Organizational Rejuvenation, Strategic Renewal and Domain Redefinition.
Strategi Marketing Pada CV. Kembar Jaya Kreatif Dengan Memanfaatkan Analisis Swot Serta QSPM Tradiga Nur Aziz; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3436

Abstract

CV. Kembar Jaya Kreatif is an industry engaged in garment or convection. The results of the CV. Kembar Jaya Kreatif from September 2017 to April 2019 can be seen if there are some months of income that do not meet the income target that has been set. Therefore CV. Kembar Jaya Kreatif is obliged to devise a new strategy in order to increase income in order to achieve the targets that have been set. SWOT analysis is used to obtain alternative strategies, where strategic alternatives are obtained from internal and external aspects of the industry. Information and research data consist of primary and secondary information, the analytical tools used in this research are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, the SWOT matrix (Strengths, Weakness). , Opportunities, and Threats), as well as QSPM (Quantitative Strategic Planning Matrix). The SWOT matrix creates 5 strategic alternatives that can be implemented by the industry. Based on the QSPM results from 5 alternatives, one of the prioritized alternative strategies is to use existing technology to carry out marketing activities and sell products online such as through social media and e-commerce with a TAS score of 6, 303.
Co-Authors Asmaul Husna Margo Purnomo Muhamad Rizal Ratih Purbasari Ria Arifianti