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All Journal Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business Binus Business Review Journal of Governance AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA)
Margo Purnomo
Universitas Padjadjaran
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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APLIKASI IMPORTANCE PERFORMANCE ANALYSIS DALAM MENILAI KUALITAS PELAYANAN JASA PENDIDIKAN DI PROPINSI JAWA BARAT Deni Hamdani; Saepudin -; Ruddy Rudolf; Margo Purnomo
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 4, No 2 (2019): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.056 KB) | DOI: 10.24198/adbispreneur.v4i2.22553

Abstract

ABSTRACTThe research objective is to determine the results of the assessment by the Natural Sciences method for the determinant variables of satisfaction of higher education services including: tangible, reliability, responsiveness, assurance, and empathy, in the Purwakarta and Subang regions, and to map the scores of the assessment results using the Natural Sciences into a Cartesian diagram so that management can take corrective action against management of service quality that has been running so far. The research hypothesis is assumed that the determinant variables of higher education service satisfaction will significantly influence student satisfaction. A descriptive Method (survey) used in this study. The study population was private university students in academy in the area of commissariat IV B APTISI West Java, in the cities of Subang and Purwakarta. The sample uses proportional to the Slovin formula. The results of the study are: 1. Tangible, Reliability, Responsive, and Emphaty variables are in quadrant A, which shows that the performance of these variables is lower than the desire of PTS students in Subang and Purwakarta cities, and 2. Assurance variable is in quadrant D , which shows that performance is at a high level but students' desires are only low. Tujuan penelitian untuk mengetahui hasil penilaian  dengan metode IPA terhadap variabel-variabel penentu dari kepuasan pelayanan jasa pendidikan tinggi meliputi : tangible, reliability, responsiveness, assurance, dan empathy, di wilayah Purwakarta dan Subang, serta memetakan skor hasil penilaian menggunakan IPA ke dalam diagram kartesius sehingga pihak manajemen dapat mengambil tindakan korektif terhadap manajemen kualitas pelayanan yang selama ini telah berjalan. Hipotesis penelitian adalah diduga variabel-variabel  penentu kepuasan pelayanan jasa perguruan tinggi akan berpengaruh secara signifikan terhadap kepuasan mahasiswa. Metode deskriptif (survey) digunakan pada penelitian ini. Populasi penelitian adalah mahasiswa PTS pada Sekolah Tinggi yang berada di wilayah komisariat IV B APTISI Jawa Barat, di kota Subang dan Purwakarta. Sampel menggunakan Proporsional dengan Rumus Slovin. Hasil penelitian adalah : 1. Variabel Tangible, Reliability, Responsive, dan Emphaty berada pada kuadran A, yang menunjukkan bahwa kinerja dari variable-variabel tersebut lebih rendah dari keinginan mahasiswa PTS di kota Subang  dan Purwakarta, dan 2. Variabel Assurance  berada pada kuadran D, yang menunjukkan bahwa kinerja berada pada tingkat tinggi namun keinginan mahasiswa hanya rendah saja.
Entrepreneurial Marketing dan Jejaring Sosial dalam Usaha Kecil: Studi Kasus tentang Bisnis Petshop di Kabupaten Bandung Jajang Ginanjar; Margo Purnomo; Erna Maulina
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v4i2.161

Abstract

This article aims to examine how small entrepreneurs use social networks to develop and implement marketing strategies. The type of small business studied is the Petshop business. The research method used is qualitative by conducting in-depth interviews and analysis with Petshop entrepreneurs through an entrepreneurial marketing perspective. Ultimately, we found that Petshop entrepreneurs are using social connections through market intelligence, new customer acquisition, and current customer retention to create and deliver more value to customers. Entrepreneurs take steps to build emotional attachments and carry out marketing activities through giving gifts or by approaching customers through the community, and most of the entrepreneurs in the Petshop business in Bandung Regency do marketing through physical (offline) stores and online shops. The majority of entrepreneurs stated that the application of the entrepreneurial marketing concept and strengthening social networks were important in the continuity of the Petshop business, only one Petshop entrepreneur had contradictory statements, especially in the aspect of searching for market information.
Building SMEs’ Competitive Advantage and the Organizational Agility of Apparel Retailers in Indonesia: The role of ICT as an Initial Trigger Achsanul Qosasi; Erwin Permana; Anang Muftiadi; Margo Purnomo; Erna Maulina
Gadjah Mada International Journal of Business Vol 21, No 1 (2019): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.16 KB) | DOI: 10.22146/gamaijb.39001

Abstract

The use of Information and Communication Technology (ICT) could make Small Medium Enterprises (SME) capable of capturing future potential markets. This study investigates how the use of ICT affects firms’ agility and finally ends in their competitive advantage. In other words, this study examines how firms’ ICT capabilities directly enhance their competitive advantage. Their ICT capability also affects the firms’ competitive agitlity indirectly by mediating their business agility. This study infers that if small business firms would like to enhance their supply chains and customer relationship management, they should adopt ICT as a tool to transform their businesses. This transformation improves small firms’ competitiveness levels because it allows them to manage all their customers. Meanwhile, the small business firms could enhance their agility due to their suppliers’ closeness. This means that the small business firms have posited the concepts and philosophy suggested by the resources dependent theory.
Entrepreneurial Orientation in Micro and Small Enterprises of Traditional Food Centers in Bandung, West Java Margo Purnomo; Erwin Permana; Achsanul Qosasi; Ahmad Fajri Febrian; Asep Miftahuddin
Binus Business Review Vol. 10 No. 3 (2019): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v10i3.5611

Abstract

The research objective was to analyze the determninant factors of Entrepreneurial Orientation (EO) in the Micro and Small Enterprises (MSEs) of the traditional food centers in Bandung. It used the EO dimension at the organizational level. Five dimensions were used to measure the EO level, namely risk-taking, innovativeness, competitive aggressiveness, proactiveness, and autonomy. The questionare’s was distributed to eight MSEs in Bandung. The sample size is 100 employee Structural Equation Model (SEM) analysis techniques with Partial Least Square (PLS) was used to test the samples. This research shows that the EO level in the micro and small enterprises in the traditional food centers in Bandung is at a moderate level. Although EO of MSEs in the traditional food centers in Bandung is in the moderate category, the results of testing on the EO model find out that each EO dimension forms a significant EO construct. The four dominant and recommended dimensions forming an EO construct in MSEs are risk-taking, innovativeness, competitive aggressiveness, and proactiveness. Among the four dimensions, risk-taking is the dominant dimension. It indicates that courage in taking risks in MSEs is a natural characteristic of the EO in the traditional food centers in Bandung.
Corporate Entrepreneurship dan Innovation PT. Bank Jawa Barat (BJB) Pada System Digital Banking Untuk Mengejar Keunggulan Kompetitif Tradiga Nur Aziz; Margo Purnomo; Ratih Purbasari
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol 3 No 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1639

Abstract

Bjb Digi is a mobile banking application owned by the Regional Development Bank of West Java and Banten (bjb). Bjb digi is a mobile application that is integrated on smartphones based on Android, Blackberry, and iOS operating systems. Indonesia has 4 Persero Commercial Banks, 35 Foreign Exchange Private Commercial Banks, 30 Non-Foreign National Private Commercial Banks, 15 Joint Venture Banks, 10 branch offices of Foreign Banks, and 26 Regional Development Banks. This research is in the form of a qualitative descriptive study aimed at describing and interpreting the object analyzed according to the actual situation. The research subject in this study is “Corporate Entrepreneurship and Innovation PT. West Java Bank (BJB) on the digital banking system to pursue competitive advantage. The object of the research is BJB Digi which is used for the mobile banking system at PT. West Java Bank (BJB). To see the advantages of Bank BJB's mobile banking system, precisely in 2020. Corporate Entrepreneur Actions at PT. Bank Jawa Barat Tbk such as Sustainable Regeneration, Organizational Rejuvenation, Strategic Renewal and Domain Redefinition.
Kepemimpinan Entrepreneurial Berbasis Keterampilan pada Ekonomi Berkembang Richa Nahdalaily Fathara; Margo Purnomo; Erna Maulina
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2841

Abstract

The purpose of this study was to examine entrepreneurial leadership and determine the skills essential for entrepreneurial leadership in achieving success in a growing economic environment. The focus of this research specifically focuses on the entrepreneurial leadership found in the culinary sector in Pekanbaru. This study identified categories of entrepreneurial skills, business technical skills, interpersonal skills, conceptual skills, and entrepreneurial skills. The results of this study in terms of theory will provide a clear picture of entrepreneurial leadership that can be used as a reference in making skills-based empirical models based on phenomena in developing economies. Meanwhile, in terms of practice, this research is also useful as a reference for practitioners and policy makers about the skills and factors needed by leaders in achieving success as entrepreneurial leadership. Keywords : Skills, Leadership, Developing Economy, Entrepreneurial Leadership, Indonesian Entrepreneurship
Sustainability Society sebagai Pendorong Inovasi Menuju Model Corporate Social Entrepreneurship Richa Nahdalaily Fathara; Margo Purnomo; Ratih Purbasari
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 1 No 2 (2021): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2021
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.309 KB) | DOI: 10.36908/jimpa.v1i2.41

Abstract

Business-level competition in the Indonesian culinary field continues to increase. This condition causes business actors to adapt to the existing environment. One of the effective ways that companies can do to achieve sustainability is to innovate. The importance of innovation today is not only aimed at sustainability, but also for sustainable development goals (SDG's). This demand for sustainable development for the community has also created a new awareness in the corporate world that meeting the sustainability needs of the community not only helps to minimize risk, but can also create opportunities to create shared value. Therefore, this study aims to show how companies respond to external sustainability challenges by following a corporate social entrepreneurship approach that allows companies to create shared value. It aims to enrich the existing corporate entrepreneurship model and present a corporate social entrepreneurship model.
Implementasi Agilitas Usaha Kecil dan Menengah (UKM) Produk Tekstil pada Masa Pandemi Covid-19 Denada Faraswacyen L. Gaol; Erna Maulina; Muhamad Rizal; Margo Purnomo
IKRAITH-EKONOMIKA Vol 5 No 1 (2022): IKRAITH-EKONOMIKA No 1 Vol 5 Maret 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.347 KB)

Abstract

Penelitian ini bertujuan untuk menggambarkan agilitas yang dilakukan oleh pelaku UsahaKecil dan Menengah (UKM) produk tekstil di Tangerang pada masa pandemi Covid-19. Agilitasmerupakan kemampuan organisasi bertindak dengan cepat bahkan ekstrim untuk melakukanpenyesuaian pada kondisi atau perubahan eksternal yang tidak dapat diprediksi sebelumnya.Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, jenis data yangdigunakan adalah data primer dengan melakukan wawancara kepada informan dan data sekundermelalui studi pustaka, dan teknik analisis data melalui tahapan pengumpulan data, reduksi data,penyajian data, dan verifikasi/penarikan kesimpulan. Hasil penelitian menunjukkan bahwaagilitas yang dilakukan oleh UKM untuk tetap menjaga keberlangsungan usaha pada masapandemi Covid-19 ada tiga yaitu: agilitas pelanggan adalah melibatkan pelanggan dalamperencanaan produk, melakukan inovasi berdasarkan informasi dari pelanggan, dan melibatkanpelanggan sebagai promotor, agilitas operasi adalah tindakan efisiensi, akurasi, dan kelincahandalam menjalankan usaha, dan agilitas networking adalah menignkatkan kemampuan usahamelalui kerja sama dengan rekanan/mitra.
Intrapreneurship Dalam Paradigma Engineer : Systematic Literature Review Ajeng Putri Hanifah; Margo Purnomo; Ratih Purbasari
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 1 (2022): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.827 KB) | DOI: 10.35899/biej.v4i1.349

Abstract

Intrapreneurship merupakan sebuah kegiatan inovasi dalam organisasi besar yang dilakukan oleh karyawan di dalamnya. Pemaahaman tentang intrapreneurship menjadi sebuah fenomena yang agak terfragmentasi dan tidak konsisten terutama dalam paradigma engineer atau perusahaan engineer. Tulisan ini berupaya untuk memberikan pandakan terkait wilayah intelektual yang relevan dari intrapreneutship dalam Corporate Entrepreneurship dengan menggunakan Systematic Literature Review. Tujuan dari artikel penelitian ini adalah untuk mengidentifikasi konsep-konsep kuci dalan penelitian intrapreneurial berkaitan dengan engineer atau perusahaan rekayasa sebagaimana dibahas oleh peneliti dalam literature. Berdasarkan hasil temuan, penelitian ini telah menyarahkan berbagai bidang untuk penelitian di masa depan pada kerangka konseptual intrapreneurship, hubungan intrapreneurship dengan kinerja perusahaan dan intrapreneurship untuk engineer. Kata Kunci : Intrapreneurship; Corporate Entrepreneurship; Engineer; Systematic Literature Review
Corporate Entrepreneur Actions dan Keunggulan Kompetitif: Studi pada aplikasi mobile banking “Jawara Mobile” Bank Banten Cendria Tj. Tasdik; Ratih Purbasari; Margo Purnomo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 2 (2022): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.723 KB) | DOI: 10.35899/biej.v4i2.371

Abstract

The development of digital banking in recent years has experienced very significant growth. To be able to compete competitively with competitors in the digital banking market, it is necessary to have a corporate entrepreneur role in the digital baking business at Bank Banten which gives birth to mobile champion products by prioritizing competitive advantage. Jawara Mobile is a mobile banking application owned by Bank Banten. Jawara Mobile is a mobile application that is integrated in smartphones based on Android and iOS operating systems. This study uses a qualitative approach to create descriptive information in the form of written words from the observed object. The results of the study show competitive advantages based on operational excellence, product leadership and customer intimacy from Jawara Mobile Perkembangan digital banking dalam beberapa tahun terakhir mengalami pertumbuhan yang sangat signifikan. Untuk dapat bersaing kompetitif dengan competitor dalam pasar digital banking, diperlukan peranan corporate entrepreneur dalam bisnis digital baking pada Bank Banten yang melahirkan produk jawara mobile dengan mengutamakan keuanggulan kompetitif. Jawara mobile adalah aplikasi mobile banking milik Bank Banten. Jawara mobile adalah aplikasi mobile yang terintegrasi di smartphone berbasis sistem operasi Android dan iOS. Penelitian ini memakai pendekatan kualitatif guna menciptakan informasi deskriptif berbentuk kata - kata tertulis dari objek yang diamati. Hasil dari penelitian menunjukkan keunggulan kompetitif berdasarkan keunggulan operasional, kepemimpinan produk dan keakraban dengan nasabah produk dari jawara mobile
Co-Authors Achsanul Qosasi Achsanul Qosasi Afifah Shalihah Agus Taryana Ahmad Fajri Febrian Ahmad Hadi Fauzi Ajeng Putri Hanifah Ayesha Anzani Putri Dinanti Gunawan Cendria Tj. Tasdik Ellissa Priyanka Erna Maulina Erwin Permana Erwin Permana Erwin Permana Francisco Carballo Jajang Ginanjar Jamhari Jamhari Khalida Utami L. Gaol, Denada Faraswacyen Miftahuddin, S.Si.,MAB., asep Muhamad Rizal R. Anang Muftiadi Raden Marsha Aulia Hakim Ratih Purbasari Richa Nahdalaily Fathara Ruddy Rudolf Solly Aryza Tradiga Nur Aziz Yogi Sugiarto Maulana