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All Journal International Journal of Islamic Business and Economics (IJIBEC)
Saddam Husein
International lslamic University Malaysia (IIUM) Malaysia
Economics, Econometrics & Finance

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Build Loyalty with Islamic Relationship Marketing and Trust Through Satisfaction Tamamudin; Saddam Husein; Anas Hidayat
International Journal of Islamic Business and Economics (IJIBEC) Vol. 6 No. 1 (2022): IJIBEC VOL. 6 NO. 1 JUNE 2022
Publisher : Faculty of Islamic Economics and Business of UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v6i1.3938

Abstract

This study examines and explains how loyalty is built with Islamic relationship marketing and trust through customer satisfaction. The success of a company in getting satisfied customers will have an impact on customer loyalty. Although relationship marketing research is a popular topic, research on relationship marketing from an Islamic perspective is very limited. Relationship marketing from an Islamic perspective is interesting because it is very relevant to be practiced in today's business development. The quantitative approach used in this study, the data collection method through questionnaires with non-probability sampling techniques, the number of respondents was 76, the data analysis technique used in this study was Path Analysis. The results showed that there was a relationship between Islamic relationship marketing and trust which had a direct effect on customer satisfaction. Islamic relationship marketing and trust directly affect loyalty, and consumer satisfaction has a direct effect on loyalty. Consumer satisfaction can play a role as a mediating variable between Islamic relationship marketing and trust on loyalty.
Co-Authors Anas Hidayat Syamsul Arifin Tamamudin