Claim Missing Document
Check
Articles

Found 8 Documents
Search

Factors Affecting Choice in A Multi-Stage Model: The Influence of Saliency and Similarity on Retrieval Set and the Implication of Context Effect on Consideration Set Santosa, Eric
Gadjah Mada International Journal of Business Vol 11, No 3 (2009): September - December
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.853 KB)

Abstract

While it is considered a new paradigm in consumer research, the multi-stage model of consumer decision-making remains unclear as to whether brands are easily retrieved. Likewise, the process of consideration, after particular brands are successfully retrieved, is still in question. This study purports to investigate the effects of saliency and similarity on the ease of retrieval. In addition, referring to some studies of context effect, the effects of attraction, compromise, and assimilation are examined to observe whether they contribute to consideration. A within-subject design is employed in this study. Previously, three preliminary studies are arranged to determine the dominants, new entrants, attributes, and other criteria nominated in the experimental study. The results turn out to be supporting the hypotheses.
PENGARUH NILAI PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA TERHADAP KESETIAAN PENGGUNA MEREK OLI TOP ONE M. Fatchurrizal, 12.05.51.0181; Santosa, Eric
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study was to analyze the influence of the value of the product and the perception of price on consumer satisfaction and its impact on the brand loyalty Oli Top One. The population of this study is consumers who buy Oli Top One in the city of Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the samples in this study are customers who buy and use lubricating oil products Top One of at least twice already. The analysis tool used is the test of validity, reliability and multiple linear regression. The results of the analysis can be concluded that: The value of the product positively affects customer satisfaction. Perception prices positively affects customer satisfaction. Value product positively affects brand loyalty. Perception positive effect on the price of brand loyalty. Consumer satisfaction has positive influence on brand loyalty. Consumer satisfaction is not as mediating variables influence the value of the product to the brand loyalty. Consumer satisfaction is not as mediating variables influence price perception towards brand loyalty.Keywords: the value of the product, the perception of price, consumer satisfaction and brand loyalty.
PENGARUH EKUITAS MEREK (BRAND EQUITY) DAN LAYANAN PURNA JUAL (AFTER SALES SERVICE) TERHADAP KEPUASAN CUSTOMER DAN DAMPAKNYA PADA LOYALITAS MEREK KASUS PADA EXCAVATOR KOBELCO Mulyadiyanto Sumarsana, 12.5202.0174; Santosa, Eric
Jurnal Mahasiswa Pasca Sarjana 2014: PERIODE KEDUA 2014
Publisher : Jurnal Mahasiswa Pasca Sarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose ofthe studyisto analyzeanddescribethe effect ofbrandequityandsales serviceon brand loyaltywithcustomersatisfactionas amediatingvariablein thecustomerKobelcoExcavator. The populationin this studyis thecustomerwhopurchasedthe unitKOLBECOExcavator. The analytical toolusedismultiple linear regression. The resultsofthis studyit can be concludedthat thepositive effectof brandequityonconsumersatisfaction, after sales servicehas positive influence onconsumersatisfaction, positive effect on thebrand equitybrand loyalty, after-salesservicehas positive influence onbrand loyalty, customersatisfactionhas positive influence onbrand loyalty, satisfactioncustomermediatesthe effect ofbrand equityoncustomerloyaltyto thebrandExcavatorKobelco, customersatisfactiondoes notmediatethe effect ofafter-sales servicetothecustomerbrand loyaltyKobelcoExcavator. Keywords: brand equity, after-sales service, customersatisfaction, brand loyalty
PENGARUH EKUITAS MEREK (BRAND EQUITY) DAN LAYANAN PURNA JUAL (AFTER SALES SERVICE) TERHADAP KEPUASAN CUSTOMER DAN DAMPAKNYA PADA LOYALITAS MEREK KASUS PADA EXCAVATOR KOBELCO Mulyadiyanto Sumarsana, 12.5202.0174; Santosa, Eric
Jurnal Mahasiswa Pasca Sarjana 2014: PERIODE KEDUA 2014
Publisher : Jurnal Mahasiswa Pasca Sarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose ofthe studyisto analyzeanddescribethe effect ofbrandequityandsales serviceon brand loyaltywithcustomersatisfactionas amediatingvariablein thecustomerKobelcoExcavator. The populationin this studyis thecustomerwhopurchasedthe unitKOLBECOExcavator. The analytical toolusedismultiple linear regression. The resultsofthis studyit can be concludedthat thepositive effectof brandequityonconsumersatisfaction, after sales servicehas positive influence onconsumersatisfaction, positive effect on thebrand equitybrand loyalty, after-salesservicehas positive influence onbrand loyalty, customersatisfactionhas positive influence onbrand loyalty, satisfactioncustomermediatesthe effect ofbrand equityoncustomerloyaltyto thebrandExcavatorKobelco, customersatisfactiondoes notmediatethe effect ofafter-sales servicetothecustomerbrand loyaltyKobelcoExcavator. Keywords: brand equity, after-sales service, customersatisfaction, brand loyalty
PENGARUH NILAI PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA TERHADAP KESETIAAN PENGGUNA MEREK OLI TOP ONE M. Fatchurrizal, 12.05.51.0181; Santosa, Eric
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study was to analyze the influence of the value of the product and the perception of price on consumer satisfaction and its impact on the brand loyalty Oli Top One. The population of this study is consumers who buy Oli Top One in the city of Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the samples in this study are customers who buy and use lubricating oil products Top One of at least twice already. The analysis tool used is the test of validity, reliability and multiple linear regression. The results of the analysis can be concluded that: The value of the product positively affects customer satisfaction. Perception prices positively affects customer satisfaction. Value product positively affects brand loyalty. Perception positive effect on the price of brand loyalty. Consumer satisfaction has positive influence on brand loyalty. Consumer satisfaction is not as mediating variables influence the value of the product to the brand loyalty. Consumer satisfaction is not as mediating variables influence price perception towards brand loyalty.Keywords: the value of the product, the perception of price, consumer satisfaction and brand loyalty.
PEMBENTUKAN LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA DI MCDONALD’S Cahyadi, Enggar; Santosa, Eric
Jurnal Ilmiah Telaah Manajemen Vol 2 No 3 (2005): Vol. 2 No. 3 2005
Publisher : Jurnal Ilmiah Telaah Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Loyalty of a firm’s customer has been recognised as the dominant factor in a business organization’s success. This research serves to add to the knowledge in service marketing literature and helps us extend our understanding of the relationship between customer loyalty and customer satisfaction. The proposed model of service quality is based on a current conceptualizations of service quality, which suggests that service qualiy is a multidimensional and hierarchical construct (Brady & Cronin, 2001). In this model service quality consists of three primary dimensions which are defined by several coresponding subdimensions (a) interaction quality - employee attitude, employee behavior, and employee expertise, (b) physical environment quality -ambient condition, design, and equipment, (c) oucome quality - waiting time, physical change, valence. Using data collected from McDonald's Restaurant, the finding indicated that customer satisfaction with the restaurant performance is an important factor in influencing customer loyalty. Among the restaurant performance, the service quality and price provided by restaurant are the most important factor in determining customer satisfaction.
IMPLEMENTASI GERAKAN LITERASI SEKOLAH Santosa, Eric; Nugroho, Piter Joko; Siram, Reddy
Equity In Education Journal Vol. 1 No. 1 (2019): Edisi Oktober 2019
Publisher : Equity In Education Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.74 KB)

Abstract

Abstract: Qualitative research with a case study design aims to describe the implementation of GLS in SDN 5 Menteng Palangka Raya, viewed from aspects: (1) stages of GLS implementation, (2) mechanism of GLS implementation, and (3) supporting factors and constraints in GLS implementation. The data sources in this study are the principal, librarian, and 2 class teachers. Data collection techniques carried out by observation, interviews, and documentation. Data analysis uses interactive data patterns from Miles and Huberman (1994). The results showed that: (1) The stages of GLS were carried out only in the initial stages (habituation of iteration) through reading and writing activities, (2) The mechanism of GLS implementation was carried out based on basic management principles, namely: GLS planning, GLS organizing, GLS mobilization, and GLS monitoring and evaluation, (3) Supporting factors for the implementation of GLS include the high interest of students to titrate, commitment and enthusiasm of teaching teachers, literacy programs carried out on a scheduled basis, the availability of school infrastructure that supports literacy; While the inhibiting factor is the teacher still has not received coaching in the form of training to implement GLS, the condition of the collection of damaged reading books, as well as the evaluation function of GLS that has not been implemented thoroughly. Keywords: Implementation, School Literacy Movements, SDN 5 Menteng Abstrak: Penelitian kualitatif dengan rancangan studi kasus ini bertujuan untuk mendeskripsikan tentang Implementasi GLS di SDN 5 Menteng Palangka Raya, dilihat dari aspek: (1) tahapan implementasi GLS, (2) Mekanisme implementasi GLS, dan (3) Faktor pendukung dan kendala dalam implementasi GLS. Sumber data dalam penelitian ini adalah kepala sekolah, tenaga pustakawan, dan 2 orang guru kelas. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan dokumentasi. Analisis data menggunakan pola interaktif data dari Miles dan Huberman (1994). Hasil penelitian menunjukan bahwa: (1) Tahapan GLS yang dilaksanakan baru pada tahap awal (pembiasaan berliterasi) melalui aktivitas membaca dan menulis, (2) Mekanisme implementasi GLS dilaksanakan dengan mendasarkan pada prinsip dasar manajemen yaitu: perencanaan GLS, pengorganisasian GLS, penggerakan GLS, serta pengawasan dan evaluasi GLS, (3) Faktor pendukung implementasi GLS meliputi minat yang tinggi dari siswa untuk berliterasi, komitmen dan semangat guru mengajar, program literasi dilaksanakan secara terjadwal, tersedianya sarana prasarana sekolah yang mendukung pelaksanaan literasi; Sedangkan faktor penghambatnya adalah guru masih belum menerima pembinaan dalam bentuk pelatihan untuk melaksanakan GLS, kondisi koleksi buku bacaan yang rusak, serta fungsi evaluasi GLS yang belum dilaksanakan secara menyeluruh. Kata Kunci: Implementasi, Gerakan Literasi Sekolah, SDN 5 Menteng   References: Bogdan, R. C., & Biklen, S. K. (1992). Qualitative Research for Education, second edition. USA: Allyn and Bacon. Hendrawati, S. (2018). Fungsi-Fungsi Manaemen Sekolah. Diakses 19 Maret 2018, dari: https://www.academia.edu/11289318/Fungsi_Manajemen_Sekolah. Kemendikbud. (2016). Desain Induk Gerakan Literasi Sekolah. Jakarta: Direktorat Jenderal Pendidikan Dasar dan Menengah Kementerian Pendidikan dan Kebudayaan Republik Indonesia. Peraturan Menteri Pendidikan dan Kebudayaan Nomor 23 Tahun 2015 tentang Penumbuhan Budi Pekerti. Rachmawati, F. (2008). Dunia di Balik Kata (Pintar Membaca). Yogyakarta: Citra Aji Parama. Ulfatin, N. (2014). Metode Penelitian Kualitatif di Bidang Pendidikan: Teori dan Aplikasinya. Malang: Bayumedia Publishing. Undang-Undang Dasar Tahun 1945.
Improvement of Learning Outcomes Using the Scramble Model with Interactive Video Media Anam, Khoirul; Kusuma, Ridho Surya; Sirajuddin, Suharti; Santosa, Eric
Vocational: Journal of Educational Technology Vol. 2 No. 2 (2026)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/vocational.v2i2.609

Abstract

The integration of active learning strategies with digital media has become increasingly essential in higher education to enhance student learning outcomes. This classroom action research investigated the effectiveness of the Scramble learning model supported by interactive video media in improving student achievement in the English Language Education Department at Universitas Negeri Makassar. The study was conducted in two cycles, each consisting of planning, action, observation, and reflection. A total of 32 undergraduate students participated, selected through purposive sampling. Data collection employed tests, observations, and reflective notes, while data analysis combined descriptive statistics with normalized gain (N-gain) to evaluate improvements in learning outcomes. The findings showed consistent progress across cycles. Average student performance improved significantly from the baseline measurement to the second cycle, demonstrating that the instructional strategy effectively supported knowledge acquisition. Moreover, the integration of Scramble activities with interactive video fostered greater classroom engagement, collaboration, and motivation. Students responded positively to the use of multimedia-based tasks, which provided a more dynamic and student-centered learning environment. The study concludes that the Scramble model, when combined with interactive video media, is a highly effective approach to improving learning outcomes in teacher education courses. Beyond raising academic achievement, this model also contributes to enhancing students’ critical thinking, active participation, and collaborative learning. These findings highlight the potential of technology-enhanced active learning models to address challenges in higher education and provide meaningful benefits for both teaching practice and student development.