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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Bisnis Kewirausahaan IIJSE Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Bhakti Helvi Rambe
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajemen Bisnis Kewirausahaan

 1 
Pengaruh Harga, Produk, Citra Merek, dan Layanan terhadap Kepuasan Konsumen di Cafe Kepiting Berserak Kotapinang Riska Yani Harahap; Yuniman Zebua; Bhakti Helvi Rambe
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2043

Abstract

This study aims to analyze the influence of price (X1), product (X2), brand image (X3), and service (X4) on customer satisfaction (Y), both partially and simultaneously, at Cafe Kepiting Berserak Kotapinang. This research employs a survey method with a sample size of 96 respondents. The research instrument is a questionnaire, and the data is analyzed using multiple linear regression equations. The analysis results demonstrate that customer satisfaction is influenced by price, product, brand image, and service. However, other factors beyond these variables also affect customer satisfaction, which should be explored in future studies to enhance customer satisfaction from different perspectives.
Co-Authors Aulia Sekar Pramesti Bayu Eko Broto Mahroni Permata Indah Siagian Riska Yani Harahap Rizky Syahputra Siti Lam’ah Nasution Solihin Lubis Tiara Ilhani Siregar Yuniman Zebua Zulkifli Musanip Siregar