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All Journal Niagawan Jurnal Agribisnis Terpadu Agriecobis : Journal of Agricultural Socioeconomics and Business J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Suherna Suherna
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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STRATEGI PEMASARAN SELADA HIDROPONIK SECARA E-COMMERCE DAN KONVENSIONAL (SUATU KASUS PADA KEBUN RIYAN FARM) Riyan Syarif Hidayatulloh; Suherna Suherna; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17931

Abstract

The Covid-19 pandemic is being felt in all sectors, including the agricultural sector and food UMKM. The agricultural sector is one of the priorities in dealing with the spread of Covid- 19 in Indonesia. The impact of the COVID-19 pandemic that was felt the most by farmers was the price of agricultural products which experienced a drastic decline due to the declining purchasing power of the people. This is not comparable to the effort and operational costs incurred by farmers when cultivating (Azamfirei, 2020). This research was conducted at the Riyan Farm Garden in Cipocok Jaya District, Serang City. This study aims to analyze the income of the hydroponic lettuce commodity as well as develop e-commerce and conventional marketing strategies that are appropriate to be implemented. The data used in this study are primary data and secondary data. Sampling was done by survey method, with 12 respondents. Collecting data using a questionnaire which is then analyzed using a SWOT analysis. The results of the calculation of the income analyst of hydroponic lettuce for the cost of production is Rp. 13,000/Kg. The profit obtained in terms of per kilogram on the sale of lettuce E-commerce is Rp. 7,000/Kg, while for conventional lettuce it is Rp. 2,603/Kg. The right strategy to be implemented based on the results of the SWOT analysis is to maintain existing potential markets and expand marketing reach. Optimizing cropping patterns according to SOPs to avoid production failures. Maintain product quality, manage product availability and increase product quantity. Innovate on products and add business partners to expand marketing.
Unpacking the Implication of the COVID-19 Pandemic for Small Businesses in Lebak Regency, Banten Province Yudi L.A Salampessy; Suherna; Gugun Gunawan
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.24671

Abstract

In recent times, small businesses have been recognized as a significant component of national economies, as evidenced by their resilience during the monetary crisis faced by Indonesia in 1999. However, the COVID-19 pandemic has presented a unique challenge due to the invisible nature of the virus, its social transmission, and the resultant threats to human safety. Small businesses have undergone several changes, including altered consumer behavior, production patterns, and product marketing, primarily due to their reliance on crowds and direct interactions between sellers and buyers. Consequently, many small businesses have either shut down or faced difficulties in maintaining their sustainability. To gain insights into the implications of the COVID-19 pandemic for small business actors, we conducted a qualitative phenomenological study in Lebak Regency, Banten Province. Our findings suggest that the informants viewed the pandemic as a crisis that tested their adaptive capacity. This capacity encompassed not only the ability to adjust to changing economic conditions but also a sense of gratitude for the outcomes of their business activities. The quality of these attributes together determined the sustainability of their business.
Pemanfaatan Ikan Ekonomis Rendah Menjadi Tepung Ikan di Pesisir Teluk Banten Adi Susanto; Suherna Suherna; M. Ana Syabana; Rifki Prayoga Aditia; Hery S. Nurdin
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 1 (2023): April 2023
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v7i1.2837

Abstract

ABSTRACTOne of the problems in the apollo fisheries in Banten Bay is the utilization of by-catch. By-catch is non taget species in apollo fishing gear which has a relatively small size and low price. By-catch are generally used as animal feed or bait for traps. This activity aims to introduce technology and increase community capacity in processing by-catch into fish meal. The activity was conducted in stages, starting with the build of drying houses, purchasing of fish meal equipment, training and trials of processing by-catch into fish meal. To produce one kilo gram of fish meal, 3.5 kg of by-catch are needed as raw materials. KUB Sedayu buys by-catch from fishermen for Rp. 1,000 per kg. Processing of by-catch into fish meal can increase the added value of by-catch by Rp. 1,285 per kg. Intensive assistance still needs to be done so that fish meal production can run in a sustainable manner with maintained quality.Keywords: Apolo, assistance, low economic fishes, value added ABSTRAKSalah satu permasalahan dalam perikanan apolo di Teluk Banten pemanfaatan ikan Hasil Tangkapan Sampingan (HTS). Ikan HTS merupakan jenis ikan yang tertangkap pada alat tangkap apolo yang memiliki ukuran relatif kecil dan harga yang murah. Ikan HTS umumnya dimanfaatkan secara terbatas sebagai pakan ternak atau umpan alat tangkap bubu. Kegiatan ini bertujuan untuk melakukan introduksi teknologi dan meningkatkan kapasitas masyarakat dalam pengolahan ikan HTS menjadi tepung ikan. Kegiatan dilakukan secara bertahap diawali dengan pembuatan rumah pengering, pembelian alat penepung, pelatihan dan uji coba pengolahan ikan HTS menjadi tepung ikan. Untuk menghasilkan satu kilo gram tepung ikan, dibutuhkan bahan baku 3,5 kg ikan HTS. KUB Sedayu membeli ikan HTS dari nelayan seharga Rp. 1.000 per kg. Pengolahan ikan HTS menjadi tepung ikan mampu meningkatkan nilai tambah ikan HTS sebesar Rp. 1.285 per kg. Pendampingan secara intensif masih perlu dilakukan sehingga produksi tepung ikan dapat berjalan seara berkelanjutan dengan mutu yang terjaga. Kata Kunci: Apolo, ikan ekonomis rendah, nilai tambah, pendampingan 
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN PEMANFAATAN TEKNOLOGI INFORMASI TERHADAP KINERJA PEGAWAI MELALUI KOMPETENSI PEGAWAI SEBAGAI VARIABEL INTERVENING Awan Anhara; Wawan Prahiawan; Suherna Suherna
Niagawan Vol 12, No 3 (2023): NIAGAWAN VOL 12 NO 3 November 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i3.49824

Abstract

The purpose of this study was to examine the influence of transformational leadership and the use of information technology, serving, and employee relations for improving employee performance. This research was conducted at the Office of the Investment and One-Stop Services Office of DPMPTSP, Serang City, Banten Province. This research used an explanatory survey method approach, where data was taken from a sample of the population in order to obtain the explanation and relationship between the variables. This method was used to explain the relationship between transformational leadership and the use of information technology on performance through competence which was explained using hypothesis testing, qualitative and causality. This study used a saturated sample to take the total population to be used as a sample for total population of 88 people. Data analysis was carried out by testing the measurement model, testing the structural model and testing the indirect effect. The results of this study found that several hypotheses were accepted: (1) the effect of transformational leadership (x1) on employee performance (y) was significant and the value 0.326, (2) the effect of information technology utilization (x2) on employee competence (z) with a significant value of 0.488, and (3) the effect of using information technology (x2) on employee performance (y) was significant with a value of 0.407. While the hypothesis was rejected, namely: (1) there is no effect of transformational leadership (x1) on employee competency (z) was significant with a value of 0.285 and (2) there was no significant effect of employee competence (z) on employee performance with a value of 0.080.
Co-Authors Adi Susanto Awan Anhara Gunawan, Gugun Hery S. Nurdin M. Ana Syabana Mulyaningsih, Asih Rifki Prayoga Aditia Riyan Syarif Hidayatulloh Wawan Prahiawan Yudi L.A Salampessy