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Strategi Pengembangan Portofolio Bisnis PT Kawasan Berikat Nusantara (Persero) Iskandar, Dony Ariya; Baga, Lukman Mohammad; Saptono, Imam Teguh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.012 KB) | DOI: 10.29244/mikm.13.2.101-108

Abstract

The research objective is to analyze the business portfolio development strategy at PT. Kawasan Berikat Nusantara (KBN). The study used descriptive method with the analytical tools used, among others, Internal Factor Evaluation (IFE). External Factor Evaluation (EFE), Grand Strategy Matrix, and General Electric (GE) Matrix. Based on the analysis of the Grand Strategy Matrix, the results of IFE and EFE indicate that the position of the company is in quadrant I. The strategy recommendations obtained from this quadrant are the growth strategy (Growth Strategy), with the implications of work programs including market development and penetration, product development, horizontal integration, forwards, and backwards. Besides that, the choice of strategy that can be applied is to diversify products centrally. The results of the GE Matrix analysis show that the company's four business units namely property services, prime concrete, clean water management and logistics services are each in a different quadrant. Property Services and Prima Concrete are in selective cells. In this case, the business unit for clean water management and logistics services is in the divestment cell. Based on the recommendations of the Grand Strategy Matrix, each business unit should improve its performance in the next five years through a more selective growth strategy, namely the development of more selective products and markets, improving the quality and quantity of human resources, and prioritizing investments in business units who have fast growth.
Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ Megalia, -; Sumarwan, Ujang; Saptono, Imam Teguh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.791 KB) | DOI: 10.29244/mikm.12.2.161-169

Abstract

This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending. The theory used in this research is the promotion mix. The research design was conduced with a quantitative descriptive approach through an interview using quisionaire. Sampling method used is a purposive sampling technique with the number of respondents counted 200 people. In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relations, and direct selling to increase sales volume. The results show that advertising variables are the most influential variabel of sales volume and the promotion mix simultaneously influences the buying decision of the customer. The findings of this research provide managerial implications that restaurant should not only focus on promotions costs for advertising alone, but also need to pay close attention to the allocation of appropriate funds to see the effectiveness of increased sales volume.
Priority Strategy for Goat and Sheep Farming Development using IPA Sulistya, Danang Wicaksana; Asnawi, Yudha Hermawan; Saptono, Imam Teguh
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1426

Abstract

Designing a business model for sustainable goat and sheep  farming is one of the keys to increasing productivity and competitiveness of the livestock sector in Indonesia. This article examines the formulation of a business model based on upstream-downstream integration using the Importance Performance Analysis (IPA) tool to identify priorities that need more attention in the development of goat and sheep farming. The IPA matrix is used to evaluate important components based on the Grand Design for National Goat and Sheep Development 2045 and the Guidelines for the Implementation of the Goat and Sheep Corporation Development Program of the Directorate General of PKH, Ministry of Agriculture. The results of the analysis show that aspects of providing quality feed, strengthening cultivation management, and developing market communication and education are priority areas that need to be optimized. In addition, market demand analysis and logistics systems also need to be improved to support efficient and timely product distribution. Formulating a business model that integrates the entire agribusiness chain can increase efficiency, strengthen competitiveness, and support national food security.
The Effect of Customer Loyalty in Digital Banking Services: Role Satisfaction Factor, Customer Experience and EWOM Pritjahjono; Jahroh, Siti; Saptono, Imam Teguh
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.129

Abstract

In the midst of changes in digital technology, customer behavior and the development of he business environment, BCA responds by taking strategic steps and policies in maintaining the excellence of digital banking services based on meeting customer needs through the provision of innovations in digital-based products and services. Attention to customer experience, increasing customer satisfaction and electronic word of mouth (EWOM) creates customer loyalty. This study aims to analyze whether 1) the influence of customer experience, efficiency, trust and ease on customer satisfaction. 2) the influence of customer satisfaction on EWOM. 3) the influence of customer experience, customer loyalty and EWOM towards customer loyal. The sampling technique uses a nonprobability sampling technique with a judgement sampling method. A total of 250 BCA customers and millennials were selected as respondents where the questionnaire survey was conducted from December 2021 to May 2022. Data analysis was performed using the SEM-LISREL analysis tool. The results of this study showed that first, customer experience and ease affected customer satisfaction, meanwhile efficiency and trust did not affect customer satisfaction. Second, customer satisfaction affected EWOM. Lastly, Customer experience and EWOM affected customer loyalty, meanwhile customer satisfaction did not affect customer loyalty. Keywords: digital technology, ease, efficiency, SEM, trust
Faktor-faktor yang Memengaruhi Kelancaran Pengembalian Kredit Usaha Rakyat (KUR) yang Disalurkan PT Bank Negara Indonesia (Persero) Tbk: Factors Influencing Repayment of People's Business Credits (Kur) Distributed By PT Bank Negara Indonesia (Persero) Tbk Small Credit Center Bogor Putra, Rahmadiansyah Putra; Rifin, Amzul; Saptono, Imam Teguh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.549

Abstract

The role of PT Bank Negara Indonesia (Persero) Tbk (BNI)is essential in distributing People's Business Credits (KUR) to support micro and small businesses in Indonesia. BNI needs to mitigate credit risk to ensure KUR scheme's sustainability and maintain profitability. The objectives of this study are 1) To analyze the development of Non-Performing Loan (NPLs) from KUR distributed by BNI SKC Bogor, and 2) To analyze the factors that influence repayment of KUR distributed by BNI SKC Bogor. This study used secondary data from 1.031 KUR borrowers in 2019. The study results show that KUR distribution by BNI SKC Bogor from 2017-2019 grew by 16.47%. However, credit risk increased where NPL grew 117 % from 0.798% in 2017 to 1.18% in 2019. Model Logit shows that credit characteristics (total credit and interest rates), business characteristics (Dummy service sector and income), and individual characteristics (age) affect the repayment of KUR. The managerial implications for BNI SKC Bogor are: 1) To increase credit distribution in the productive sector (services), (2) to Additional collateral before credit distribution, and 3) Mitigation credit risks towards younger debtors, middle-income borrowers (Rp 10-20 millions/month), and higher interest rate borrower. Keywords: non performing loan, logit, people business credit (KUR), Mitigation risks, BNI
Strategi Korporasi Pada Perusahaan Milik Negara Tbk Dengan Menggunakan Corporate Parenting Framework: Corporate Strategy at Perusahaan Milik Negara Tbk Using The Corporate Parenting Framework Rumampuk, Tasya Laudita; Asnawi, Yudha Heryawan; Saptono, Imam Teguh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.963

Abstract

This study aims to assess the level of suitability between the parenting characteristics of Perusahaan Milik Negara Tbk and the critical success factors of PT Discover Indonesia Ltd; assessing the degree of suitability between the parenting characteristics of Perusahaan Milik Negara Tbk and the parenting opportunities of PT Discover Indonesia Ltd; determine Discover's position based on the parenting fit matrix area and formulate priority strategies that can be applied by Perusahaan Milik Negara Tbk to PT Discover Indonesia Ltd using the AHP method. This suitability assessment uses the Parenting Fit Matrix approach based on the calculation of the weights and ratings filled out by the top management of the parent company and its subsidiaries. The final results of this study indicate that the position of the area of PT Discover is at the Edge of Heartland, namely a position where the parent company can add value but in some cases has the potential to destroy the value of the subsidiary. In this position, the main strategies that can be carried out based on the AHP assessment are formulated, namely accelerating the development of new field projects in assets that have just been operated by Discover. Keywords: AHP, corporate strategy, corporate parenting framework, oil and gas, parenting fit matrix
The Effect of Motivation and Competence Factor For Improving Patent Examiner Employee Performance Sudrajat, Gawang; Syarief, Rizal; Saptono, Imam Teguh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.115

Abstract

The human resources who have motivation and competence are success determinants in achieving organizational goals, and those goals will be achieved if the employees demonstrate high performance at work. Several factors that affect performance are motivation and competence. The performance of Patent Examiners at the Directorate General of Intellectual Property DGIP – Ministry of Law and Human Rights (KEMENKUMHAM) tends to decline. The purpose of this study is to analyze the effect of motivation and competence on improving the performance of Patent Examiners in the Directorate of Patent, Layout Design of Integrated Circuit, and Trade Secret – DGIP. There were 92 Patent Examiners as respondents, and the method used in this study was sampling technique using proportional random sampling. The data analysis descriptive analysis of respondents, validity and reliability tests, and Structural Equation Modeling (SEM) analysis with Partial Least Square (PLS). The variables are motivation, competence, and performance. The results of the study show that motivation and competence variables are factors that affect the performance improvement of Patent Examiners in the Directorate of Patent, Layout Design of Integrated Circuit, and Trade Secret – DGIP. The results of this study comprises : 1) motivation influences the performance of Patent Examiners, 2) competence influence on the performance of Patent Examiners, 3) motivation affects the competence of Patent Examiners, 4) competence influences the motivation of Patent Examiners, 5) motivation and competence together affect the performance of Patent Examiners, 6) the main priorities on improving the performance of Patent Examiners are training and quality development of the employees. Keywords: competence, motivation, performance, performance improving, Patent Examiner employee
Faktor-faktor yang Memengaruhi Transformasi Digital UMKM di Indonesia Alyani, Ilma; Saptono, Imam Teguh; Jahroh, Siti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4374

Abstract

Digital transformation is imperative for Micro, Small, and Medium Enterprises (MSMEs) to endure and thrive within the dynamic contemporary business environment. Despite the Indonesian government's digital transformation goals for MSMEs, the realization of this goal remains far. This study aims to identify the key factors influencing the digital transformation of Indonesian MSMEs. Drawing from extensive prior research, we investigate the impact of government support, community support, digital orientation, and digital capabilities on MSMEs' digital transformation, and its effect on financial performance. To achieve this, an online survey was disseminated, capturing responses from 324 participants, and the data was analyzed using the SmartPLS 4. This research found that government support, digital orientation, and digital capabilities significantly influence digital transformation. However, community support shows no significant impact. Furthermore, our research reveals a substantial positive correlation between digital transformation and improved financial performance in Indonesian MSMEs, highlighting the profound business benefits of embracing digitalization. These findings emphasize the need to strengthen internal factors as a critical driver for accelerating digital transformation in Indonesian MSMEs.
Macroeconomic Impact of Sharia Business Unit of Indonesian Islamic Banking On Liquidity Asymmetric Approach Hakim, Muadz Abdul; Achsani, Noer Azam; Saptono, Imam Teguh
MALIA: Journal of Islamic Banking and Finance Vol 7, No 1 (2023): Malia: Journal of Islamic Banking and Finance
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v7i1.20892

Abstract

This study aims to determine the impact of macroeconomics on the liquidity of Indonesian Sharia Business Units (UUS). The liquidity in this study uses the Financing to Deposit Ratio (FDR). In contrast, the Macro Factors used are Inflation, Rupiah to Dollar Exchange Rate, BI Rate and Gross Domestic Product (GDP). The method used Nonlinear Autoregressive Distributed Lag (NARDL) method with data from January 2015 - June 2022. The results showed that in the long term, that affect UUS liquidity are Positive Rate, Negative Rate, Positive GDP, and Negative GDP, in the short term Inflation, Exchange Rate, Rate, and GDP are both positive and negative. Results show that UUS liquidity is vulnerable to changes in Indonesia's macroeconomic factors.