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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Resti Hardini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; Safiek Mokhlis
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.397

Abstract

The objective of this study is to identify and analyze the factors that influence Green Purchasing Behavior, specifically in relation to environmentally friendly products and services. The research background emphasizes the intricate nature of the various factors that impact consumers' choices when selecting environmentally friendly products. These factors include environmental consciousness, knowledge about green products, perception of price, and brand reputation. The research methodology employs a systematic approach of conducting a literature review to gather and analyze findings from diverse sources of relevant scientific literature published between the years 2020 and 2024. The research findings indicate that environmental consciousness and familiarity with eco-friendly products are crucial determinants in shaping Green Purchasing Behavior. Consumer purchasing decisions are significantly influenced by price perception, brand image, and the availability of green products in the market. Nevertheless, the intricate interconnections among these factors underscore the significance of adopting a comprehensive approach when developing successful marketing and education strategies. Green Purchasing Behavior can be effectively stimulated through education on green products, implementation of transparent pricing strategies, and cultivation of a positive brand image. The research findings underscore the importance of collaboration among producers, sellers, government, and society in establishing favorable conditions that promote sustainable consumer choices. These findings offer valuable insights for future research, policy makers, and marketing managers in devising more efficient strategies to promote the adoption of environmentally sustainable consumption patterns.
THE DETERMINANTS OF CUSTOMER LOYALTY Resti Hardini; Rahayu Lestari; Elwisam; Kumba Digdowiseiso; Noor Fadhiha Mokhtar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.398

Abstract

The objective of this study is to identify and analyze the factors that influence customer loyalty in the context of contemporary competitive business. Specifically, we will examine the impact of Brand Satisfaction, Corporate Brand Reputation, and Brand Attachments. The research methodology employed is a Systematic Literature Review (SLR) to investigate noteworthy discoveries in relevant scholarly literature. The results of the SLR analysis indicate that there is a positive correlation between customer satisfaction and the quality of corporate brand reputation with Brand Attachments. This, in turn, leads to an increase in Brand Loyalty. While Corporate Brand Reputation does have a favorable effect on customer perceptions, its influence on Brand Loyalty is comparatively weaker than that of other variables. The results of the multiple linear regression analysis indicate that the combination of these factors exerts a substantial influence on customer loyalty. Hence, it is imperative for companies to prioritize their endeavors towards enhancing customer satisfaction, establishing a favorable brand image, and fostering profound emotional connections with customers in order to achieve maximum levels of loyalty. Ultimately, an extensive understanding of the factors that influence customer loyalty can assist companies in devising more efficient business strategies to sustain and enhance enduring customer relationships.
A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES Suadi Sapta Putra; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Juhaizi Mohd Yusof
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.399

Abstract

The rapid advancement of digital technology has led to the emergence of digital marketing as a fundamental aspect of the business world. It refers to a range of marketing strategies commonly employed by companies and other business entities nowadays to efficiently and economically promote their products. Employing digital technology in marketing is regarded as a more effective method for enhancing sales in companies or business entities. Sales are vital for ensuring the operational sustainability of the company, funding investments, and meeting financial obligations. Inadequate sales performance can subject a company to the peril of heightened credit risk and potential bankruptcy. This study utilizes a systematic literature review (SLR) approach to evaluate the efficacy of digital marketing strategies in improving sales. The researcher conducted a comprehensive analysis of 18 pertinent literature studies, scrutinizing them in relation to three specific research questions. The findings indicate that digital marketing has the potential to enhance sales for companies or business entities.
A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE Tri Waluyo; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Olawole Olanre Fawehinmi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.400

Abstract

The objective of this study is to examine the factors that shape brand perception, with a specific emphasis on its impact on consumer buying intention. The study is grounded in the recognition that brand image plays a pivotal role in influencing consumer perceptions of products or services. This research employs the Systematic Literature Review (SLR) methodology to investigate the literature pertaining to brand image, encompassing factors such as product quality, endorser character, and digital presence. The results of SLR analysis indicate that brand image significantly impacts consumer purchase intention. The primary factors that determine this influence are product quality and the character of the endorser. The hypothesis test results indicate that brand image has a statistically significant and positive impact on purchase intention, as evidenced by a significant coefficient and a critical ratio (CR) value that surpasses the threshold. The analysis of the results encompasses practical implications for managers regarding marketing tactics that can enhance brand perception, particularly in relation to product excellence and the selection of an appropriate endorser persona. The research findings indicate that proficient comprehension and effective administration of brand image can serve as a pivotal factor in augmenting consumer purchasing inclination, fortifying brand-consumer associations, and bolstering enduring business prosperity.
THE IMPLEMENTATION OF GREEN MARKETING IN INDONESIA Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; ha Rofusila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.405

Abstract

The purpose of this extensive literature review on the application of green marketing in Indonesia is to assess the advancements and difficulties associated with implementing sustainable marketing techniques. The background of the research emphasizes how companies are being encouraged to engage in environmentally friendly business practices and how environmental issues are becoming more widely known. Through the systematic identification and analysis of literature pertaining to the application of green marketing in Indonesia, the research methodology employs a Systematic Literature Review (SLR) approach. The study's findings show encouraging advancements in environmentally friendly business practices, such as modifications to supply chains and a focus on environmental values in advertising campaigns. Notwithstanding, certain obstacles persist, such as disparities in consumer comprehension and challenges in executing sustainable business strategies. The keys to success were found to be government and policy initiatives that support sustainability as well as business initiatives to raise consumer awareness. The research's discussion emphasizes Indonesia's potential for a constructive change in the direction of a more ethical and sustainable corporate culture. In summary, Indonesia's adoption of green marketing initiatives is indicative of a promising trend toward more ecologically friendly corporate practices. To overcome current obstacles and promote future advancements in Indonesia's adoption of green marketing, the government's assistance and consumer education are essential.
A LITERATURE REVIEW ON THE DETERMINANTS OF CUSTOMER SATISFACTION Resti Hardini; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Zuha Rosufila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.406

Abstract

The literature review investigates the factors that determine customer satisfaction, specifically in the life insurance and banking industries. This study highlights the intricate nature of swiftly evolving market dynamics, wherein elements like corporate reputation, service excellence, and perceived worth exert a substantial influence on customer contentment. The approach employed entails a methodical examination of the existing body of literature, elucidating the interconnectedness among variables that exert an impact on customer satisfaction. The research findings indicate that customer satisfaction is primarily influenced by service quality and company image, with perceived value playing a pivotal role in this process. The difficulties associated with assessing customer perceptions and addressing feedback underscore the necessity for the creation of meticulous measurement techniques and efficient response mechanisms. Ultimately, comprehending these factors thoroughly is crucial for devising efficient tactics to fulfill customer expectations and facilitate sustainable business expansion. Additionally, it emphasizes the importance of persistent dedication and ongoing enhancement.
Co-Authors Azizul Yadi Yaakop Azlinzuraini Ahmad Elwisam ha Rofusila Abu Hasan Juhaizi Mohd Yusof Khalid Farooq Kumba Digdowiseiso, Kumba Melati Nguyen Duc Tri Noor Fadhiha Mokhtar Olawole Olanre Fawehinmi Rahayu Lestari Safiek Mokhlis Sarina Ismail Siti Falindah Padlee Suadi Sapta Putra Tri Waluyo Yunita Pratiwi Zuha Rosufila Abu Hasan