Articles
<![CDATA[SISTEM INFORMASI PENJUALAN BARANG PADA SEMESTA ART GALLERY ]]>
<![CDATA[Tri Waluyo]]>;
<![CDATA[Dwi Retnoningsih]]>;
<![CDATA[Sri Huning Anwariningsih]]>
<![CDATA[ JURNAL GAUNG INFORMATIKA Vol 5 No 1 (2012): Jurnal gaung informatika vol.5 no.1 Januari 2012 ]]>
Publisher : <![CDATA[Universitas Sahid Surakarta ]]>
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<![CDATA[Technology in the business world increasingly plays an important role. One of them is the application of a computerized of sales information system on the companyfor the work efficiency. This ways is more and more often used because it useful for storage of data and make the search for data or information easier, in order avoid theusual dereliction that usually find in the manual storage systems. Various problems that often arise as a result of manually managing on Semesta Art Galery are: (a) the stock of goods in warehouse is difficult to be controlled, (b) high risk loss data of purchase and sales transaction, and (c) recording system of non-cash sales / credit is not optimal. The objectivity of the research is to build sales information system on Semesta Art Galery in case for: 1) change the manual sales system into computerized systems. 2)Increasing sales by adding non-cash sales menu / credits on software that is built so hoped non-cash sales system can increase the number of costumers, and 3)helps thestaff in processing of goods sale data, supplier data reports, reports sales, and bill of sales transaction. This system is build using the waterfall method (the life cycle ofsoftware) and uses the programming language Visual Basic 6.0, SQL Server 7. based on results of testing system using Mc Call method, show a total value of the quality is 75.4% with the conclusion that: 1) the sales information system is easy tolearn and operate by the user, 2) can run on hardware and operating systems that exist in the Semesta Art Gallery, 3) has good level in efficiency, very effective to minimize the errors that occur, and is hoped can be used as a tool to optimize sales system in the Semesta Art Gallery.]]>
<![CDATA[Do Behaviour and Culture of Occupational Health and Safety (OHS) Matter for the Effectiveness of OHS Programs and Policies in Indonesia? (Empirical Evidence from City of Garut) ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i1.3781
<![CDATA[This study tries to investigate whether Occupational, Health, and Safety (OHS) behaviour and culture can influence the effectiveness of OHS programs and policies. The author used a qualitative methodology where the collection of data is generated through interviews and direct field observations in 40 companies at the City of Garut. This study found that OHS has been implemented both through the diffusion and the adoption of policies and programs, as well as various implementation techniques. However, the background and motivation for implementation were still caused by things that were instrumental, formal, and fragmented in nature. Therefore, OHS value should be intrinsic to each member of the organization and must be agreed as a shared value. Such an argument endorses an important role of a leader in the company, where one of his or her main tasks is to transform individual values into collective values in the form of safety culture.]]>
<![CDATA[PENGARUH E-WOM, POTONGAN HARGA, E-SERVQUAL TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA LIVE STREAMING ]]>
<![CDATA[Sandera Aria Pradini Keke]]>;
<![CDATA[Tri Waluyo]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i3.14733
<![CDATA[Abstract E-Commerce businesses have a significant impact on changes in consumer behavior. The concept of grinding purchases in physical stores changes to online shopping habits, showing society's adaptation to technological advances and can influence satisfaction factors and purchasing decisions in the Lazada Live Streaming E-Commerce context. This research was conducted to analyze the influence of e-word of mouth, price discounts, e-service quality on consumer satisfaction through purchasing decisions on Lazada Live Streaming e-commerce. The sampling technique was in accordance with the purposive sampling technique of 105 respondents with the criteria being respondents who had made transactions on Lazada Live Streaming and consumers who were employees working in the South Jakarta area. This research method uses Structural Equation Modeling (SEM)-PLS 3.0. The results of this research conclude that: E-Word of Mouth, E-Service Quality have a significant positive effect on consumer satisfaction and purchasing decisions; Price discounts have no effect on consumer satisfaction and purchasing decisions; E-Word of Mouth, E-Service Quality have a significant positive effect on consumer satisfaction through purchasing decisions and price discounts have no effect on consumer satisfaction through purchasing decisions; Purchasing Decisions have a positive and significant effect on Consumer Satisfaction. Keywords: E-Word of Mouth, Price Discounts, E-Service Quality, Consumer Satisfaction and Purchasing Decisions Abstrak Bisnis e-Commerce memiliki dampak signifikan terhadap perubahan perilaku konsumen. Konsep rutinitas pembelian di toko fisik berubah menjadi kebiasaan berbelanja online, menunjukkan adaptasi masyarakat terhadap kemajuan teknologi dan dapat memengaruhi faktor-faktor kepuasan dan keputusan pembelian di konteks E-Commerce Lazada Live Streaming. Penelitian ini dilakukan untuk menganalisa Pengaruh E-Word Of Mouth, Potongan Harga, E-Service Quality Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian di E-Commerce Lazada Live Streaming. Teknik pengambilan sampel sesuai dengan teknik purposive sampling sebanyak 105 responden dengan kriteria responden yang sudah pernah melakukan transaksi di Lazada Live Streaming dan konsumen yang merupakan karyawan berlokasi kerja di daerah Jakarta Selatan. Metode Penelitian ini menggunakan Structural Equation Modeling (SEM)-PLS 3.0. Hasil penelitian ini menyimpulkan bahwa : E-Word of Mouth, E-Service Quality berpengaruh positif signifikan terhadap kepuasan konsumen dan keputusan pembelian; Potongan Harga tidak berpengaruh terhadap kepuasan konsumen dan keputusan pembelian; E-Word of Mouth, E-Service Quality berpengaruh positif signifikan terhadap kepuasan konsumen melalui keputusan pembelian dan Potongan harga tidak berpengaruh terhadap kepuasan konsumen melalui keputusan pembelian.]]>
<![CDATA[Utilization of digital technology in marketing agribusiness products ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024 ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[With the rapid growth of digital technology, agribusiness as a major sector in the global economy needs to take advantage of this innovation to increase competitiveness and face the challenges of an ever-changing market. This research aims to investigate the impact of using digital technology in increasing the efficiency and effectiveness of marketing agribusiness products. This research uses a qualitative approach with descriptive methods. The research results show that the use of technology in the agricultural sector has a significant positive impact. Mobile applications, agriculture-specific e-commerce platforms, and social media expand farmers' access to markets and increase the visibility of agricultural products. Geographic Information Systems (GIS) help map and monitor agricultural land, while the Internet of Things (IoT) provides real-time information about environmental conditions and plant or animal health. Digital marketing and blockchain techniques increase transparency and consumer trust in agricultural products. Overall, technology integration brings positive change, increases operational efficiency and supports sustainable growth in the agricultural sector.]]>
<![CDATA[Application of sustainable agribusiness management concepts: maintaining ecological and economic balance ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Journal of Economics and Business (JECOMBI) Vol. 4 No. 02 (2024): Journal of Economics and Business (JECOMBI) : January 2024 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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DOI: 10.58471/jecombi.v4i02.82
<![CDATA[Sustainable agribusiness has become a major focus in response to global challenges related to environmental degradation and economic instability in the agricultural sector. This research aims to examine and apply the concept of sustainable agribusiness management to maintain a balance between ecological and economic aspects in the agricultural context. This research uses a qualitative approach with descriptive methods. The research results show that the application of the concept of sustainable agribusiness management has a significant positive impact on the agricultural sector. Organic farming practices, polyculture, water use efficiency, and wise waste management are successful strategies in reducing negative impacts on the environment. In addition, the use of information and sensor technology, as well as precision technology in dosing inputs such as fertilizers and pesticides, has increased the efficiency of crop production while reducing waste. Empowering farmers through training, participation in decision making, and building fair partnerships in the supply chain also supports economic and social sustainability. Overall, this research provides a strong foundation for improving more sustainable agricultural practices, creating balanced ecological and economic sustainability in the agribusiness sector.]]>
<![CDATA[SUPPLY CHAIN MANAGEMENT STRATEGY TO INCREASE AGRIBUSINESS EFFICIENCY ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ INFOKUM Vol. 11 No. 05 (2023): Engineering, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[The supply chain has a crucial role in supporting the smooth operation of agribusiness, which involves the production, distribution and marketing of agricultural products. Efficiency in the supply chain is the key to increasing the competitiveness of agribusiness in the global market. This research aims to analyze and evaluate supply chain management strategies in increasing agribusiness efficiency. This research uses a qualitative approach with descriptive methods. The research results show that implementing supply chain management strategies in agribusiness has a positive impact on operational efficiency and sustainability. The use of sensor technology, automation and data analysis helps increase agricultural productivity. Quality and sustainability certifications, as well as clear labeling, provide product transparency and increase consumer confidence. Strong partnerships with suppliers and distributors increase coordination and flexibility in dealing with market changes. Improved transportation management reduces costs and environmental impacts. Innovative marketing strategies, including online marketing and partnerships with retailers, succeeded in increasing product visibility and expanding market share. Thus, holistic implementation of these strategies can bring positive changes in improving the performance and sustainability of agribusiness supply chains.]]>
<![CDATA[A LITERATURE STUDY ON THE DETERMINANTS OF CONSUMER SWITCHING BEHAVIOR ]]>
<![CDATA[Rahayu Lestari]]>;
<![CDATA[Resti Hardini]]>;
<![CDATA[Tri Waluyo]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Khalid Farooq]]>
<![CDATA[ Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January ]]>
Publisher : <![CDATA[PT. Radja Intercontinental Publishing ]]>
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DOI: 10.54443/jaruda.v2i3.136
<![CDATA[This study seeks to investigate the factors that determine Consumer Switching Behavior by examining the influences on consumers' choices to switch between brands, products, or service providers. In order to ensure the ongoing success of a business, it is crucial to possess a comprehensive comprehension of consumer switching behavior, given the swiftly evolving market dynamics. The research methodology employed in this study utilizes a Systematic Literature Review (SLR) approach to systematically gather, curate, and analyze relevant findings from existing literature. The study findings revealed that consumer switching is primarily driven by factors such as shifting preferences, economic considerations like price and value, the costs associated with switching, negative experiences, social influence, and the reputation of brands as communicated through social media. The findings and analysis demonstrate that a more profound comprehension of these variables can assist companies in formulating marketing strategies that are both more efficient and adaptable to evolving consumer demands. Ultimately, this research greatly enhances our comprehension of consumer switching behavior dynamics, fortifies the foundation for the formulation of adaptable business strategies, and guarantees the competitiveness of companies in a fiercely competitive market. This research offers valuable insights for companies to enhance customer retention strategies and establish robust consumer relationships by examining the factors that influence consumers' decisions to switch.]]>
<![CDATA[THE INFLUENCE OF LOCAL COMMUNITY CULTURE ON GLOBAL MARKETING ]]>
<![CDATA[Tri Waluyo]]>;
<![CDATA[Rahayu Lestari]]>;
<![CDATA[Resti Hardini]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Siti Falindah Padlee]]>
<![CDATA[ Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January ]]>
Publisher : <![CDATA[PT. Radja Intercontinental Publishing ]]>
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DOI: 10.54443/jaruda.v2i3.138
<![CDATA[This literature study aims to address the global marketing challenges by examining the impact of local community culture. The individual's background exemplifies the intricate interplay between indigenous culture and worldwide marketing tactics. This research employs a Systematic Literature Review (SLR) to examine six decisions in Global Product Policy. It elucidates the impact of local culture on communication, negotiation, and consumer preferences in international markets. The results of the SLR indicate that the adaptation of product, language, and cultural symbols is essential in order to prevent misinterpretation and to ensure that the product remains relevant and appealing. The findings entail the implementation of strategies to accommodate variations in local cultural norms and values, as well as the significance of conforming to local government regulations and policies. The research findings indicate that preserving local community culture in global marketing necessitates an approach that is both sensitive and responsive. This study highlights the imperative for companies to comprehend, esteem, and adjust to indigenous culture in order to establish robust connections with consumers, enhance competitiveness, and attain enduring prosperity in an ever more interconnected global market.]]>
<![CDATA[Strategi Pemasaran Digital Dalam Meningkatkan Penjualan Produk Online Asoka Fashion ]]>
<![CDATA[Taryono]]>;
<![CDATA[RA. Loretta Kartikasari]]>;
<![CDATA[Anisa Putri Kusumaningrum]]>;
<![CDATA[Tri Waluyo]]>
<![CDATA[ Journal of Islamic Business Management Studies (JIBMS) Vol. 5 No. 2 (2024): Journal of Islamic Business Management Studies (JIBMS) ]]>
Publisher : <![CDATA[Institut Daarul Qur'an Jakarta, Indonesia ]]>
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DOI: 10.51875/jibms.v5i2.354
<![CDATA[Kekuatan pemasaran digital kini semakin nyata dan merupakan salah satu cara terbaik bagi wirausahawan untuk memperluas basis pelanggan mereka. Tujuan dari penelitian ini adalah untuk mengetahui keefektifan taktik pemasaran digital yang digunakan oleh Asoka Fashion untuk meningkatkan penjualan produk. Asumsi bahwa pemasaran digital dapat mendongkrak penjualan produk membuat banyak perusahaan mengalihkan fokusnya ke pemasaran digital. Dengan Asoka Fashion sebagai objek kajiannya, penelitian kualitatif ini menawarkan wawasan baru. Informasi dikumpulkan dari beberapa sumber, termasuk dokumen, transkrip wawancara, dan catatan lapangan. Selain itu, Asoka Fashion terlibat dalam komunikasi pelanggan dan berbagi informasi melalui media sosial. Dalam hal mengingatkan pelanggan tentang produk Asoka Fashion dan berinteraksi langsung dengan mereka, platform ini adalah yang terbaik. Temuan dari penelitian ini mendukung hipotesis bahwa penggunaan pemasaran digital oleh Asoka Fashion dapat mendongkrak penjualan produk.]]>
<![CDATA[Digital Marketing Strategy for Local Agribusiness Products in Indonesia ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Jurnal Sosial Sains dan Komunikasi Vol. 1 No. 01 (2022): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), December 2022 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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DOI: 10.58471/ju-sosak.v1i01.539
<![CDATA[With the growth of technology and increasingly widespread internet penetration in Indonesia, digital marketing has become crucial for increasing the visibility and competitiveness of local agribusiness products. This research aims to identify and analyze effective digital marketing strategies to support the growth and market penetration of local agribusiness products in Indonesia. This research uses a qualitative approach with descriptive methods. The research results show that implementing digital marketing strategies for local agribusiness products in Indonesia has had a positive impact in increasing product visibility, expanding market reach, and increasing consumer engagement. Through the use of social media, optimizing online content, QR codes on product packaging, and participation in e-commerce platforms, local agribusiness producers are able to create closer relationships with consumers and increase product competitiveness in the digital market. Organizing online training sessions or webinars has also proven effective in empowering local farmers to adopt digital marketing strategies effectively. Overall, this research shows that the integration of digital technology in the marketing of local agribusiness products is an important step to increase the growth of this sector in the era of digital and globalization.]]>
