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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Suadi Sapta Putra
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THE DETERMINANTS OF ADVANTAGES IN OPERATIONAL COMPANIES Elwisam; Suadi Sapta Putra; Rahayu Lestari; Kumba Digdowiseiso; Nur Aishah Awi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.134

Abstract

The objective of this study is to examine the factors that contribute to a company's operational excellence using a Systematic Literature Review (SLR) methodology. The research background is motivated by a profound desire to comprehend the factors that have a substantial impact on a company's operational performance. The systematic literature review (SLR) approach was employed to examine scientific literature pertaining to the factors influencing operational excellence, thereby ensuring a methodical and unbiased study. The analysis reveals that company size, company age, and capital volume growth exert a positive and substantial impact on operational excellence. Simultaneously, the growth of investments has had an adverse effect, underscoring the importance of cautious investment management. The impact of leverage (debt ratio), tabarru' funds, and independent commissioner ratio on operational excellence is not always significant. Ultimately, a comprehensive comprehension of these factors offers valuable direction for companies in formulating efficient and flexible operational strategies. This study provides a substantial contribution to the existing body of knowledge on operational management. It emphasizes crucial factors that companies must take into account to enhance their efficiency and competitiveness. Furthermore, these discoveries establish a foundation for additional investigation and serve as a valuable resource for company executives seeking to enhance their operations amidst constantly shifting market dynamics.
THE DETERMINANTS OF PURCHASING DECISIONS Melati; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Khatijah Omar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.135

Abstract

The objective of this study is to ascertain the primary factors that impact consumer buying choices within the realm of online food delivery services. The research focuses on analyzing various factors, including trust, convenience, materialism, novelty seeking behavior, product visibility, positive online reviews, and frequency of use, as the primary determining variables. The employed approach entails conducting a Systematic Literature Review (SLR) to gather, assess, and integrate the findings of prior research. The research findings indicate that the combination of trust and convenience has a substantial influence on consumer buying choices. In addition, the intensity of purchase intentions is also influenced by materialism factors and novelty-seeking behavior. The presence of product visibility and favorable online reviews seems to moderate the connection between these factors and the intention to make a purchase. The presence of this regulating factor emphasizes the significance of product visual elements and customer testimonials in shaping purchasing choices. These findings offer profound understanding of the intricate dynamics involved in consumers' decision-making process when using online food delivery services. Theoretical implications highlight the significance of these determining variables, while practical implications offer guidance for service providers and restaurants to enhance marketing strategies and customer experience in order to bolster purchase intentions. This study significantly enhances our comprehension of the determinants that impact purchasing choices in the expanding age of online food delivery services.
THE DECOY EFFECT IN CONSUMER BEHAVIOR Rahayu Lestari; Suadi Sapta Putra; Resti Hardini; Kumba Digdowiseiso; Azlinzuraini Ahmad
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 4 (2024): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.137

Abstract

The objective of this study is to investigate and assess the influence of the Decoy effect on consumer behavior. This study focuses on the significance of comprehending the psychological elements that impact consumer buying choices, particularly through the influence of the teaser effect. The employed approach involves a Systematic Literature Review (SLR), which entails conducting a methodical and thorough search of existing literature to identify the most recent discoveries pertaining to the Decoy effect and consumer behavior. The research findings and subsequent analysis emphasize that the Decoy effect has the ability to impact consumer preferences and marketing strategies. However, it also carries the potential for manipulation and the implementation of unfair pricing policies. Evidence from the literature affirms the necessity for companies to adopt marketing strategies that prioritize ethics, transparency, and honesty in order to uphold consumer trust. The research concludes that a thorough comprehension of consumer behavior and strategic utilization of the Decoy effect is crucial for attaining favorable outcomes and mitigating potential drawbacks. Hence, this study offers valuable perspectives for businesses to create more efficient and morally sound marketing tactics within the realm of consumer behavior.
THE EFFECT OF GAMIFICATION ON MARKETING PERFORMANCE: A LITERATURE STUDY Suadi Sapta Putra; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Sarina Ismail
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 4 (2024): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i4.139

Abstract

This study investigates the impact of gamification on marketing performance using a systematic literature review methodology. The research background is grounded in the intricate nature of contemporary market dynamics and shifts in consumer behavior, necessitating inventive approaches in marketing strategy. The Systematic Literature Review method is employed to collate and scrutinize pertinent discoveries in associated scientific literature, encompassing empirical research, marketing theory, and the most recent industry trends. The research demonstrates that gamification has a substantial and favorable influence on marketing performance. Game elements, such as incentives, competitions, and rewards, enhance consumer engagement, stimulate purchases, and foster brand loyalty. Literature findings also emphasize the possibility of experiencing gamification fatigue and the danger of exacerbating negative perceptions if not properly controlled. Optimal results can be achieved by striking the right balance between gamification creativity and brand integrity. The research findings validate that the implementation of gamification can enhance marketing performance. However, companies must be cognizant of potential risks and prudently mitigate them. This study enhances comprehension of the correlation between gamification and marketing performance, and offers practical recommendations for companies to create successful marketing strategies in the digital age.
THE INFLUENCE OF INTELLECTUAL CAPITAL ON FINANCIAL PERFORMANCE AND COMPANY VALUE IN INDONESIA Elwisam; Suadi Sapta Putra; Herry Krisnandi; Kumba Digdowiseiso; Jumadil Saputra
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 4 (2024): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i4.145

Abstract

Human resources is a crucial asset in a company's operations. Intellectual capital refers to the intangible assets that exert control over a company's other resources. The caliber of a company's intellectual capital can impact its performance, which can be assessed by analyzing its financial performance and overall value. In light of the significant impact of intellectual capital on financial performance and company valuation in Indonesia, there is a pressing need for more focused and specific studies on this subject. Hence, the objective of this study is to elucidate the impact of intellectual capital on the financial performance and company value in Indonesia through the utilization of the literature review methodology. The employed approach entails a systematic literature review comprising four distinct stages: identification, screening, feasibility assessment, and inclusion. Between 2017 and 2023, a total of 99 literary works were identified that discuss topics with citations dating back to 1926. The sectors examined encompass the chemical industry, food and beverage, manufacturing, banking subsector, advertising, printing, and media, mining, automotive, as well as property and real estate. The presence of intellectual capital exerts a significant impact on the majority of these sectors. This impact is further reinforced by various other factors, including effective corporate governance, profitability, and company leverage.
THE IMPLEMENTATION OF SERVICE QUALITY METHODS Elwisam; Suadi Sapta Putra; Rahayu Lestari; Kumba Digdowiseiso; Abdul Hafaz Ngah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.394

Abstract

This study examines the literature on the use of the Service Quality Method to improve the quality of service in a variety of industries. The research background emphasizes the importance of customer service as the key to company success in today's increasingly competitive business environment. These methods, particularly models like SERVQUAL, provide a comprehensive framework for assessing customer satisfaction across the dimensions of dependability, responsiveness, accuracy, care, and physical appearance. However, there are some flaws, such as limitations in measuring subjective dimensions, the difficulty of measuring emotional aspects, and rapid changes in consumer behavior. Some of these weaknesses have been addressed through the use of technology, such as big data analysis and artificial intelligence. According to literature analysis, technology allows for a better understanding of customer behavior, increased service personalization, and more effective response to market dynamics. Despite the significant benefits, the use of technology raises concerns about data security and privacy. In conclusion, this literature review demonstrates that the Service Quality Method contributes significantly to service quality management, but companies must consider the limitations and challenges of technology when implementing it. More work is required to keep this method relevant in the face of ever-changing consumer behavior and technological advancements.
A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES Suadi Sapta Putra; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Juhaizi Mohd Yusof
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.399

Abstract

The rapid advancement of digital technology has led to the emergence of digital marketing as a fundamental aspect of the business world. It refers to a range of marketing strategies commonly employed by companies and other business entities nowadays to efficiently and economically promote their products. Employing digital technology in marketing is regarded as a more effective method for enhancing sales in companies or business entities. Sales are vital for ensuring the operational sustainability of the company, funding investments, and meeting financial obligations. Inadequate sales performance can subject a company to the peril of heightened credit risk and potential bankruptcy. This study utilizes a systematic literature review (SLR) approach to evaluate the efficacy of digital marketing strategies in improving sales. The researcher conducted a comprehensive analysis of 18 pertinent literature studies, scrutinizing them in relation to three specific research questions. The findings indicate that digital marketing has the potential to enhance sales for companies or business entities.
A LITERATURE REVIEW ON THE DETERMINANTS OF CUSTOMER SATISFACTION Resti Hardini; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Zuha Rosufila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.406

Abstract

The literature review investigates the factors that determine customer satisfaction, specifically in the life insurance and banking industries. This study highlights the intricate nature of swiftly evolving market dynamics, wherein elements like corporate reputation, service excellence, and perceived worth exert a substantial influence on customer contentment. The approach employed entails a methodical examination of the existing body of literature, elucidating the interconnectedness among variables that exert an impact on customer satisfaction. The research findings indicate that customer satisfaction is primarily influenced by service quality and company image, with perceived value playing a pivotal role in this process. The difficulties associated with assessing customer perceptions and addressing feedback underscore the necessity for the creation of meticulous measurement techniques and efficient response mechanisms. Ultimately, comprehending these factors thoroughly is crucial for devising efficient tactics to fulfill customer expectations and facilitate sustainable business expansion. Additionally, it emphasizes the importance of persistent dedication and ongoing enhancement.
THE DETERMINANTS OF COMPANY LIQUIDITY Elwisam; Herry Krisnandi; Suadi Sapta Putra; Kumba Digdowiseiso
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1422

Abstract

This research paper examines the economic heterogeneity of businesses in Indonesia, emphasizing the obstacles and industries implicated, including commodities, technology, and sustainability. This article elucidates the notion of corporate liquidity and the various determinants that impact it, encompassing cash management, capital structure, operational cycle, working capital management, as well as external factors such as market conditions and monetary policy. The research highlights the importance of comprehending the factors that influence a company's ability to meet its short-term financial obligations. This understanding is crucial for financial managers and stakeholders in order to develop effective strategies and mitigate liquidity risks. The paper describes the research methodology employed, specifically the Systematic Literature Review (SLR), to gather, examine, and integrate scientific literature that pertains to the research subject. The document concludes by emphasizing the practical ramifications of the research, including its potential to aid financial institutions in credit assessment and provide valuable insights to regulators and policymakers in creating a business environment conducive to company liquidity.
THE DRIVERS OF COMPANY CAPITAL STRUCTURE Melati; Elwisam; Suadi Sapta Putra; Kumba Digdowiseiso; Yulita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1450

Abstract

Companies have a demand to comprehend the factors that impact their choice between equity and debt capital. The objective of this research is to condense and combine existing discoveries pertaining to the factors that influence a company's capital structure. The study employed the Systematic Literature Review (SLR) method, which facilitates meticulous, discerning, and well-documented searches of literature to obtain more precise and all-encompassing insights. The research findings indicate that business risk, profitability, company size, and company growth exert a substantial influence on the capital structure policy. Nevertheless, certain factors, such as asset structure, non-debt tax shield, and uniqueness, do not consistently demonstrate an influence. The discussion emphasizes the intricacy of the connections between these variables and the necessity of adopting a contextual approach when managing capital structure. To achieve long-term financial goals, it is crucial to have a comprehensive comprehension of the business context and company characteristics when making decisions about capital structure.
Co-Authors Abdul Hafaz Ngah Azizul Yadi Yaakop Azlinzuraini Ahmad Elwisam Herry Krisnandi Juhaizi Mohd Yusof Jumadil Saputra Khatijah Omar Kumba Digdowiseiso, Kumba Melati Nguyen Duc Tri Nur Aishah Awi Nurul Nazwa Napatah Rahayu Lestari Resti Hardini Rohana Ahmad Sarina Ismail Yulita Zuha Rosufila Abu Hasan