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Young Muslim Consumer Behavior on Digital Platform: What can be Learned for Developing Halal Product? Irma Yuliani; Muhammad Amin; Ravika Mutiara Savitrah
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 7 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v7i2.7576

Abstract

Indonesia memiliki peluang besar dalam pengembangan produk halal dan merupakan negara dengan konsumsi online terbesar di Asia. Penelitian ini bertujuan untuk mengobservasi perilaku konsumsi generasi muda muslim Indonesia pada platform digital. Penelitian berkaitan dengan perilaku konsumsi pada platform digital telah menunjukkan hasil yang cukup signifikan, namun akademisi dan praktisi yang peduli dalam pengembangan produk halal masih sedikit. Sehingga penting untuk memahami perilaku konsumen agar dapat menyasar konsumen yang tepat. Penelitian ini dikembangkan berdasarkan Theory of Planned Behavior serta memanfaatkan data primer yang diperoleh melalui kuesioner.  Sebanyak 155 responden generasi muda muslim dipilih melalui teknik accidental sampling dan dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa perilaku konsumen pada platform digital dipengaruhi oleh Attitude, Perceived behavior control, Recreation orientation, dan Promotion. Sementara itu, subjective norm, Religiosity dan Perceived Benefit merupakan alasan sekunder yang membuat mereka memilih platform digital. Hasil statistik ini menunjukkan bahwa konsumen di era digital sangat sensitif terhadap harga yang lebih murah. Selain itu, berbagai layanan tambahan yang disediakan oleh platform digital seperti pembayaran di tempat (COD) memudahkan mereka untuk memenuhi kebutuhan konsumsinya. Oleh karena itu, berdasarkan temuan tersebut, penting bagi produk halal untuk mengembangkan platform digital yang mampu memberikan layanan tambahan yang berguna untuk meningkatkan kenyamanan dan kepuasan pelanggan.Indonesia have great opportunity for halal product developments and the largest online consumption in asia. This study aims to observe the consumption behavior of young muslim through digital platforms. Research related to consumer behavior has revealed a significant result on digital platform, however the academics and practitioners who are concerned in the halal product development are few. Therefore, it is important to understand consumer behavior in targeting the right consumers. This research is developed based on theory of planned behavior and used primary data obtained through questionnaire. 155 young muslim respondents selected with accidental sampling techniques and analyzed using partial least squares structural equation modeling as the data processing tools. The results show that consumer behavior in  digital platforms is influenced by Attitude, Perceived behavior control, Recreation orientation, and Promotion. Meanwhile, subjective norm, Religiosity and Perceived Benefit are secondary reasons they choose digital platforms. This statistical results explain that the consumers in the digital era are sensitive to lower price. In addition, various supplementary services provided by digital platforms such as paylater payments make it easy for them to satisfy their consumption. Therefore, based on the findings, it is important for halal products to develop a digital platform that is able to provide useful supplementary services to increase customer convenience and satisfaction.
Pengaruh Keterlibatan Kerja dan Semangat Kerja terhadap Prestasi Kerja Pegawai Susetyowati Sofia; Muhammad Amin; Digor Mufti; Sartika Sartika
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 3 No. 1 (2024): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL – Lembaga Riset dan Pengembangan Sumberdaya Wilayah (Regional Resources Research and Development Institute)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v3i1.304

Abstract

Menganalisis pengaruh keterlibatan kerja dan semangat kerja terhadap prestasi kerja pegawai pada Kantor Damri Sorong. Tujuan dari penelitian ini adalah sebagai berikut: 1). untuk mengetahui pengaruh keterlibatan kerja terhadap prestasi kerja pada Kantor DamrSi Kota Sorong; 2). untuk mengetahui pengaruh semangat kerja  terhadap prestasi kerja pada Kantor Damri Kota Sorong; 3). untuk mengetahui pengaruh keterlibatan kerja dan semangat kerja terhadap kantor Damri Kota Sorong. Penelitian ini menggunakan metode penelitian kuantitatif, dan teknik pengumpulan data menggunakan kuesioner kepada seluruh pegawai Kantor Damri Sorong. Sampel sebanyak 30 Responden dengan menggunakan teknik sampling jenuh. Metode analisis data menggunakan uji analisis regresi linier berganda. Hasil menunjukkan bahwa: 1). nilai t hitung sebesar 11.132 dan nilai signifikan 0,000 < 0,05 maka dapat disimpulkan bahwa variabel keterlibatan kerja pengaruh positif dan signifikan terhadap prestasi kerja pegawai; 2). nilai t hitung sebesar 11.217 dan nilai signifikan 0,000 < 0,05 maka dapat disimpulkan bahwa variabel semangat kerja berpengaruh positif dan signifikan terhadap prestasi kerja; 3). variabel keterlibatan kerja dan semangat kerja berpengaruh positif dan signifikan terhadap prestasi kerja dengan nilai F hitung sebesar 646.750 dan nilai F tabel sebesar 2,92. Dan nilai koefisien determinasi (R2) sebesar 0,828 menunjukkan bahwa keterlibatan kerja pegawai sebesar 82,8% sedangkan sisanya 17,2% diterangkan oleh factor-faktor lain diluar model regresi yang dianalisis.
Pemberdayaan Ibu Rumah Tangga melalui Pelatihan Pengelolaan Keuangan Keluarga di Kelurahan Tampa Garam Kota Sorong Papua Barat Daya Wisang Candra Bintari; Muhammad Amin; Nur Aeni Waly; Mitta Muthia Wangsi; Bekti Wiji Lestari; Nurhani Nurhani; Korintus Howay; John Regen Kambu
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1312

Abstract

This community service activity was carried out with the aim of enhancing the ability of housewives to manage family finances effectively and wisely in Tampa Garam Village, Sorong City, Southwest Papua Province. The low level of financial literacy among housewives in this area has become the main issue, resulting in limited skills in financial planning, recording expenses, and determining family financial priorities. To address these problems, the training program was designed through four stages: socialization and interactive discussion, core material training, assistance in budget preparation, and evaluation through group discussions. A total of 23 participants took part in this activity and gained comprehensive understanding of the five key steps in family financial management, which include budgeting, determining expenditure priorities, managing debt responsibly, developing saving and investing habits, and monitoring and evaluating family financial conditions regularly. The results of the training indicate a significant improvement in participants’ knowledge and skills, especially in creating more structured financial plans based on household needs. Participants were able to prepare clearer family budgets, set expenditure priorities wisely, and understand the risks associated with poor debt management. Additionally, they demonstrated increased awareness of the importance of saving and investing as a means of anticipating unexpected financial needs in the future. Overall, this activity successfully achieved its objective by providing tangible benefits for improving family financial literacy and encouraging participants to become more independent in managing household financial matters.