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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Netnografi Komunikasi Journal of Information Systems Management and Digital Business
Endah Fantini
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Indonesian Journal of Contemporary Multidisciplinary Research

 1 
Digital Marketing and Marketing Communication Strategy at Ciwaringin Cirebon Batik Umkm as a Challenge in Technological Development Desrizal; Iva Mas Uva; Eva Ariati; Endah Fantini
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 2 No. 6 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v2i6.6475

Abstract

Micro, Small and Medium Enterprises are businesses that play an important role in the national economy. Currently, MSMEs are intensively implemented in various regions in Indonesia. One area that runs this business is Batik Ciwaringin Cirebon, where many MSMEs have been established. The rapid development of information technology has an impact on society in supporting various business activities, both large and small, so that they can be recognized globally. The most obvious impact is that apart from being known, it can also increase sales volume and profits. Digital Marketing is a marketing medium that has a huge influence. By using digital marketing, in this case social media. The method used in this research is normative legal research. Normative legal research, namely a search based on literature or extracting documents and library materials or document studies, which is carried out in an effort to obtain the necessary data relating to the problem
Integrated Marketing Communication Strategy in Promoting Advertisements Explore Yogyakarta Borobudur Temple Uva, Iva Mas; Eva Ariati; M.Ruslan Amiruddin; Dicka Tegarisnandy; Endah Fantini
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i3.9118

Abstract

The Holistic Marketing Communication Strategy at PT. Taman Wisata Candi Borobudur Prambanan and Ratu Boko aims to introduce the company as the manager of world heritage sites and also to raise public awareness of the importance of preserving Borobudur, Prambanan, and Ratu Boko temples as educational tourist destinations. This study aims to analyze how the promotional strategy of PT. Taman Wisata Candi Borobudur Prambanan and Ratu Boko promotes these world heritage sites and links them with action theory. The research method used in this study is qualitative descriptive with an approach highlighting the quality, value, and meaning behind the facts. Based on the research results, it is shown that the marketing strategy of PT. Taman Wisata Candi Borobudur has gradually succeeded in improving service quality, facilities, and promotion, and has gained recognition from the community in managing these temples. Although visitor numbers have not increased significantly, these changes are reflected in various national and international awards received by the company. This enhances the company's confidence as part of national pride in the global competition in the tourism industry
Co-Authors Ade Suryana Arie Dewi Desrizal Desrizal, Desrizal Dicka Tegarisnandy Eva Ariati Hana, Aulia Fadhilah Helmi Azahari Iva Mas Uva M.Ruslan Amiruddin Noviandari Sari Utami Rifan Ardianto Samsudin Samsudin Uva, Iva Mas Wulandari, Siti Hardiati