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All Journal JURNAL HUTAN LESTARI PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS
Muhammad Sardi
Fakultas Kehutanan Universitas Tanjungpura PontianakJalan Imam Bonjol 78124
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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KEANEKARAGAMAN HERPETOFAUNA DI RESORT LEKAWAI KAWASAN TAMAN NASIONAL BUKIT BAKA BUKIT RAYA KABUPATEN SINTANG KALIMANTAN BARAT Sardi, Muhammad; anto, Eri; Siahaan, Sarma
JURNAL HUTAN LESTARI Vol 2, No 1 (2014): Jurnal Hutan Lestari
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jhl.v2i1.5504

Abstract

Herpetofauna is fauna group consisting of reptiles and amphibians. This study aims to determine the diversity of herpetofauna at Lekawai Resort in Area Bukit Baka Bukit Raya National Park West Kalimantan . The method of data collection was done by using Visual Encounter Survey (VES) combining with of tracking systems. Herpetofauna found as many as 35 species which are divided into 24 kinds of amphibians and 11 species of reptiles. Air humidity ranged between 81 % - 85 %, air temperature 270C - 290C, water temperature 220C - 240C and pH of water 6. Highest species diversity index in aquatic habitats by H'= 0.996 and the lowest in terrestrial habitats that H'= 0.957. The highest evenness index in aquatic habitats that are e= 0.765 and lowest in terrestrial habitats is e= 0.724. However, the similarity index value types (S) between the two habitats is obtained with a value of 0.3. The highest abundance of amphibians in class Limnonectes kuhlii ie by 18 % . Relative abundance of reptiles found in the type of class Eutropis rudis of 5.4 %. The largest Chance encounter was belonged types Limnonectes kuhlii of 0.643 individuals / hour. Keywords: Herpetofauna, species diversity, TNBBBR
THE INFLUENCE OF PRODUCT DIVERSITY, BRAND IMAGE, LIFESTYLE AND PROMOTION IN IMPLEMENTING CONSUMER BUYING INTEREST AT SALON SANS WELLNEESS BATAM Firmanda, Rizki; Izjumadillah, Izjumadillah; Roslinawati, Dina; Sardi, Muhammad; Hendra, Hendra; Kurniawan, Harie
PENANOMICS: International Journal of Economics Vol. 3 No. 2 (2024): Agustus
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v3i2.179

Abstract

This study aims to analyze the relationship between product diversity, brand image, lifestyle, and promotion with consumer purchase interest at Salon Sans Wellness Jodoh Batam, both individually and collectively. The population of this research consists of all consumers of Salon Sans Wellness Jodoh Batam, totaling 400 in January. A sample of 80 respondents was selected using the accidental sampling technique. The results indicate a significant positive influence of product diversity, brand image, lifestyle, and promotion on consumer purchase interest. Based on multiple regression analysis, brand image is found to be the most influential factor on consumer purchase interest. Additionally, the research instruments met the validity and reliability requirements. These findings highlight the importance of brand image in shaping consumer purchase interest.
Co-Authors Eri anto Firmanda, Rizki Hendra Hendra Izjumadillah, Izjumadillah Kurniawan, Harie Roslinawati, Dina Sarma Siahaan