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All Journal eScience Humanity Journal PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS
Izjumadillah, Izjumadillah
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF PRODUCT DIVERSITY, BRAND IMAGE, LIFESTYLE AND PROMOTION IN IMPLEMENTING CONSUMER BUYING INTEREST AT SALON SANS WELLNEESS BATAM Firmanda, Rizki; Izjumadillah, Izjumadillah; Roslinawati, Dina; Sardi, Muhammad; Hendra, Hendra; Kurniawan, Harie
PENANOMICS: International Journal of Economics Vol. 3 No. 2 (2024): Agustus
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v3i2.179

Abstract

This study aims to analyze the relationship between product diversity, brand image, lifestyle, and promotion with consumer purchase interest at Salon Sans Wellness Jodoh Batam, both individually and collectively. The population of this research consists of all consumers of Salon Sans Wellness Jodoh Batam, totaling 400 in January. A sample of 80 respondents was selected using the accidental sampling technique. The results indicate a significant positive influence of product diversity, brand image, lifestyle, and promotion on consumer purchase interest. Based on multiple regression analysis, brand image is found to be the most influential factor on consumer purchase interest. Additionally, the research instruments met the validity and reliability requirements. These findings highlight the importance of brand image in shaping consumer purchase interest.
Pengaruh Implementasi Kerja, Kerjasama Tim Dan Sistem Informasi Manajemen Terhadap Produktivitas Kerja Pegawai Pada Dinas Komunikasi dan Informatika Kabupaten Lingga Izjumadillah, Izjumadillah; Herman, Hendri
eScience Humanity Journal Vol 5 No 1 (2024): eScience Humanity Journal Volume 5 Number 1 November 2024
Publisher : Asosiasi Ide Bahasa Kepri

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Abstract

teamwork, and information system management on employee productivity at the Communication and Information Office of Lingga Regency. The total population in this study consists of 63 employees. The determination of the sample size was done using a saturated sampling technique, which means that all members of the population were used as the research sample. Thus, a total of 63 respondents were obtained as samples. The sampling technique is through probability sampling. Data collection was carried out by distributing questionnaires to the respondents. The collected data was processed using SPSS data processing software. The research findings indicate that, partially, work implementation has an insignificant effect on employee productivity, team collaboration has a significant effect on employee productivity, and information system management has a significant effect on employee productivity. Simultaneously, work implementation, team collaboration, and information system management significantly affect employee productivity. The adjusted R square value is 0.425 or 42.5%. This means that the implementation of work, teamwork, and information system management can explain the work productivity variable by 42.5%. Meanwhile, the remaining 57.5% is explained by other variables that were not included in this research model.
Co-Authors Firmanda, Rizki Hendra Hendra Hendri Herman Kurniawan, Harie Muhammad Sardi Roslinawati, Dina