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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS
Firmanda, Rizki
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Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT DIVERSITY, BRAND IMAGE, LIFESTYLE AND PROMOTION IN IMPLEMENTING CONSUMER BUYING INTEREST AT SALON SANS WELLNEESS BATAM Firmanda, Rizki; Izjumadillah, Izjumadillah; Roslinawati, Dina; Sardi, Muhammad; Hendra, Hendra; Kurniawan, Harie
PENANOMICS: International Journal of Economics Vol. 3 No. 2 (2024): Agustus
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v3i2.179

Abstract

This study aims to analyze the relationship between product diversity, brand image, lifestyle, and promotion with consumer purchase interest at Salon Sans Wellness Jodoh Batam, both individually and collectively. The population of this research consists of all consumers of Salon Sans Wellness Jodoh Batam, totaling 400 in January. A sample of 80 respondents was selected using the accidental sampling technique. The results indicate a significant positive influence of product diversity, brand image, lifestyle, and promotion on consumer purchase interest. Based on multiple regression analysis, brand image is found to be the most influential factor on consumer purchase interest. Additionally, the research instruments met the validity and reliability requirements. These findings highlight the importance of brand image in shaping consumer purchase interest.
INFLUENCE OF INSTRUCTION LEADERSHIP STYLE, TASK DISCIPLINE, DUTY COMMITMENT TO THE PERFORMANCE OF POLICE PERSONNEL AT THE DIRECTORATE OF COMMUNITY DEVELOPMENT OF POLDA KEPRI Idris, Rudi Syahriadi; Firmanda, Rizki; Herman, Hendri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4826

Abstract

This research aims to find out the influence of instructional leadership style, task discipline, duty commitment to personnel performance. The object of this research is the police at the directorate of community development of the kepri regional police. The population in the study was 86 respondents. The sample calculation used the slovin formula, so the number of samples in this study was as many as 46 respondents. Research data is obtained by spreading questionnaires to respondents to then be tabulated and processed using spss data processing applications. From the results of the study, it is known that the instruction leadership style has an insignificant effect on personnel performance, task discipline has a significant effect on personnel performance, and duty commitment has an insignificant effect on personnel performance, as well as instructional leadership style, task discipline, and duty commitment simultaneously have a significant effect on personnel performance. Adjusted R Square is 39.2%. This meant that instructional leadership style, task discipline and duty commitment were able to explain personnel performance by 39.2%, while the remaining 60.8% was explained by other variables not included in the study
Co-Authors Hendra Hendra Hendri Herman Idris, Rudi Syahriadi Izjumadillah, Izjumadillah Kurniawan, Harie Muhammad Sardi Roslinawati, Dina