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M. Dimyati
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Other

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Dampak Elemen Customer Relationship Marketing Terhadap Loyalitas Pelanggan Rumah Makan Bebek 88 A. Fahrur Rozi; R. Andi Sularso; M. Dimyati
Jurnal Ilmiah Inovasi Vol 14 No 2 (2014): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v14i2.78

Abstract

Tujuan penelitian ini adalah Menyadari akan pentingnya customer intimasi, kepercayaan pelanggan, komitmen pelanggan dan kepuasan pelanggan, serta mengetahui kesuksesan dari Rumah Makan Bebek 88, maka peneliti tertarik untuk meneliti dan menguji “Dampak Elemen Costumer Reletionship Marketing Terhadap Loyalitas Pelanggan RM Bebek 88”.. Objek yang diteliti adalah pelanggan Rumah Makan Bebek 88. Pada penelitian ini menggunakan metode purposive sampling dengan jumlah responden sebanyak 150 orang. Alat analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan pendekatan confirmatory. Hasil analisis data menunjukkan bahwa tidak ada pengaruh variabel customer intimacy terhadap loyalitas sedangkan valiabel kepercayaan, komitmen dan kepuasaan berpengaruh signifikan terhadap loyalitas Bebek 88.
Pengaruh Brand Image, Harga, Lokasi, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Es Teh Poci Di Tempurejo Jember Maya Ursila; M. Dimyati; Haifa
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of Brand Image, Price, Location, Product Quality, and Word Of Mouth on the purchasing decision of Es Teh Poci in Tempurejo Jember. This research is a type of quantitative research. The population in this study is Consumers of Es Teh Poci in Tempurejo Jember. The sample used was 60 respondents. The sampling technique used was Purposive sampling. The data analysis method used multiple linear regression with the help of IBM SPSS Statistics 20. The tests used were data instrument tests (validity tests and reliability tests), classical assumption tests (normality tests, multicollinearity tests, heteroscedasticity tests), t tests and F tests. the results of this study indicate that Brand Image, Product Quality, and Word Of Mouth partially have no significant influence on Purchasing Decisions, while Price and Location partially have a significant influence on Purchasing Decisions. Simultaneously, Brand Image, Price, Location, Product Quality, and Word Of Mouth have a significant influence on Purchasing Decisions of Es Teh Poci in Tempurejo Jember.
Co-Authors A. Fahrur Rozi Haifa Maya Ursila R. Andi Sularso