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This Author published in this journals
All Journal Journal of Secretary and Business Administration Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Yoka Mai Patria
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Home Leisure Wear Recommendation on Social Media: Theory of Planned Behaviour Applied Nur Fitri Rahmawati; Anita Maulina; Rousdy Safari Tamba; Dewi Nurbaiti; Yoka Mai Patria
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2775

Abstract

This research was conducted to see the consumer behavior of recommendation intention on social media to use home leisure wear with theory of planned behavior applied. This research can be a contribution for fashion industry and maximizing business strategies. The problem raised is how the attitude construct, subjective norm and perceived behavioral control influence intention to recommend home leisure wear on social media. The novelty of the research is intention to recommend using social media platforms and fashion products with home leisure wear specification. Structural Equation Modeling (SEM) was used to analyze the data obtained with the SmartPLS. Questionnaires in easy-to-understand language were distributed to 143 respondents who filled them out perfectly. There are three conclusions and two of them are rejected hypotheses. The subjective norm construct became the most influential construct in the intention to recommend home leisure wear. Further research is expected to take larger data, longer period and broaden the target characteristics of respondents.
Praktek Model Perilaku Konsumen Ramah Lingkungan Dari Perspektif Teori Perilaku Terencana Anita Maulina; Nur Fitri Rahmawati; Yoka Mai Patria
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.280

Abstract

The main problem in this study is green consumer behavior for buying green packaged food in Depok City. Depok was chosen as the research location because Depok is near city from Jakarta. The purpose and urgency of the research is to determine the green behavior of consumers in culinary-based small businesses so that they can develop policies to overcome environmental problems by utilizing local wisdom of Depok City. The approach study is a quantitative approach using structural equation modeling. There are 120 consumers who are determined by purposive sampling technique. The results of data analysis concluded that subjective norms have a strong and significant influence on the purchase intention of buying green packaged food. In addition, the variables of attitude, subjective norm and perceived behavioral control have an effect of 78% on the intention to buy green packaged food in Depok City. Some conclusions and suggestions are described at the end of the paragraph. It is hoped that the written suggestions can provide input to the Depok city government to make Depok a Zero Waste city.
Co-Authors Anita Maulina Dewi Nurbaiti Nur Fitri Rahmawati Tamba, Rousdy Safari