Garuda - Garba Rujukan Digital

INTEGRASI PERAN PENDIDIKAN TINGGI DALAM PENGUATAN SEKTOR UMKM Rousdy Safari Tamba
Majalah Ilmiah Bijak Vol 14, No 1: march 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Education has high correlation on economic growth of a country .An increase in linkage higher education against small and medium businesses Micro, Small, Medium Enterprises , with tri dharma college , can be manifested in the strategic plan ( Renstra ) college , in the form of ( 1 ) forming a network cooperation with Micro, Small, Medium Enterprises ; ( 2 ) Implementing activities road show cooperation with Micro, Small, Medium Enterprises; ( 3 ) to develop a comprehensive internship program based on project approach; and ( 4 ) the development of brand equity and exposure of institutional with the involvement of an agency in the professional activities through strengthening strategic functions and institutions for the laboratory study.

Mediamorfosis Edukasi Informal Online Melalui Platform Digital Sebagai Peluang Bisnis Baru Endah Fantini; Rousdy Safari Tamba
Majalah Ilmiah Bijak Vol 17, No 1: March 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The existence of digital and online-based technology has supported disruption in society. This also changed the dynamics of the education business to be able to change the development of digitalization which became a milestone in the Industrial Revolution 4.0. The existence of formal education is starting to become popular because today's learning media is very easy to obtain through Video On Demand on the internet. Although now more and more are offering informal education with the virtual learning model. Although not a few, take advantage of this opportunity to provide informal education for new business opportunities. Through Mediamorfosis Theory, here the researchers found that the convergence of informal education has changed the pattern of learning that is related to technical expertise for audiences who have a high level of activity. Besides, this informal study also provides official certificates approved by the institution, so that the potential, business too, formality, informal, and informal.

Culinary Product Innovation Strategy Micro, Small and Medium Entreprise in The New Normal Era Dewi Nurbaiti; Nur Fitri Rahmawati; Suparman; Rousdy Safari Tamba; Thamrin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

The existence of a corona virus epidemic or Covid-19 that lasted a long time in several countries, one of which in Indonesia has a negative impact on the Micro and Small Medium Enterprises (MSMEs). The impact that occurred was the decline in turnover due to the reduced number of buyers, where many MSMEs had to close their businesses. When entering the new normalcy era or the New Normal era, the SMEs will open their businesses again but get new challenges in terms of product innovation. Innovation is needed to make a business survive in the new normal era, one of which is innovation in terms of product types. The purpose of this study is to produce recommendations for SMEs in determining the right product innovation strategy in the New Normal era. This study raises the formulation of the problem of how the SME product innovation strategy in the current era of New Normal. The method used in this study is a qualitative research method with data collection techniques through network interviews and descriptive data analysis techniques, with research informants who are SMEs in East Jakarta. The results of this study indicate that in the New Normal era, the SMEs are implementing a product innovation strategy by changing the shape of the product in the same type (changing shape) and also changing the type of product that is different from the previous product (changing type). By implementing the two product innovation strategies, SMEs can still compete in the New Normal era at this time. Recommendations from this research are expected to be used by SMEs to be more innovative in producing culinary products so they can survive in the New Normal era.

Home Leisure Wear Recommendation on Social Media: Theory of Planned Behaviour Applied Nur Fitri Rahmawati; Anita Maulina; Rousdy Safari Tamba; Dewi Nurbaiti; Yoka Mai Patria
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2775

This research was conducted to see the consumer behavior of recommendation intention on social media to use home leisure wear with theory of planned behavior applied. This research can be a contribution for fashion industry and maximizing business strategies. The problem raised is how the attitude construct, subjective norm and perceived behavioral control influence intention to recommend home leisure wear on social media. The novelty of the research is intention to recommend using social media platforms and fashion products with home leisure wear specification. Structural Equation Modeling (SEM) was used to analyze the data obtained with the SmartPLS. Questionnaires in easy-to-understand language were distributed to 143 respondents who filled them out perfectly. There are three conclusions and two of them are rejected hypotheses. The subjective norm construct became the most influential construct in the intention to recommend home leisure wear. Further research is expected to take larger data, longer period and broaden the target characteristics of respondents.

Culinary Product Innovation Strategy Micro, Small and Medium Entreprise in The New Normal Era Dewi Nurbaiti; Nur Fitri Rahmawati; Suparman; Rousdy Safari Tamba; Thamrin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i3.284

The existence of a corona virus epidemic or Covid-19 that lasted a long time in several countries, one of which in Indonesia has a negative impact on the Micro and Small Medium Enterprises (MSMEs). The impact that occurred was the decline in turnover due to the reduced number of buyers, where many MSMEs had to close their businesses. When entering the new normalcy era or the New Normal era, the SMEs will open their businesses again but get new challenges in terms of product innovation. Innovation is needed to make a business survive in the new normal era, one of which is innovation in terms of product types. The purpose of this study is to produce recommendations for SMEs in determining the right product innovation strategy in the New Normal era. This study raises the formulation of the problem of how the SME product innovation strategy in the current era of New Normal. The method used in this study is a qualitative research method with data collection techniques through network interviews and descriptive data analysis techniques, with research informants who are SMEs in East Jakarta. The results of this study indicate that in the New Normal era, the SMEs are implementing a product innovation strategy by changing the shape of the product in the same type (changing shape) and also changing the type of product that is different from the previous product (changing type). By implementing the two product innovation strategies, SMEs can still compete in the New Normal era at this time. Recommendations from this research are expected to be used by SMEs to be more innovative in producing culinary products so they can survive in the New Normal era.

Studi Kepustakaan Tingkat Pemahaman Pemilik Rumah Kos dalam Memenuhi Pajak Hotel Vigo Satrio Satrio; Ridfa Chairani; Rousdy Safari Tamba; Novi Suryani
Jurnal Pajak Vokasi (JUPASI) Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jupasi.v4i1.2313

Pembangunan kos-kosan yang semakin bertambah menjadi pekerjaan baru bagi pemerintah daerah untuk memperluas pemungutan pajak, salah satunya pajak kos sebagai bagian dari pajak daerah yang termasuk dalam pajak hotel. Hasil penelitian terdahulu, menyatakan bahwa kesadaran pemilik usaha kos juga sangat-sangat kurang (Nuyanti, 2020). Tujuan penelitian ini untuk mengetahui tingkat pemahaman pemilik kos tentang pajak kos. Metode penelitian ini menggunakan studi kepustakaan. Hasil penelitian berdasarkan hasil analisis dari 4 jurnal yang menjadi bahan penelitian yaitu kurangnya informasi, belum adanya sosialisasi, serta adanya perasaan tidak adil yang dirasakan oleh pelaku usaha rumah kos terkait pemberlakuan pajak memiliki pengaruh pada kewajiban para pelaku usaha membayarkan pajaknya. Kesimpulan dan saran yaitu kurangnya sosialisasi dari pemerintah kepada pemilik usaha rumah kos, maka sebaiknya pemerintah melakukan sosialisasi kepada pemilik usaha rumah kos agar mereka paham tentang dasar dan pengenaan pajak rumah kos.

Peningkatan Literasi Kewirausahaan Siswa SMK Husada Persada Indonesia di Kota Bekasi Zahran, Wahidin Septa; Rahmat Setiawan, Dodi; Pentanurbowo, S.; Tamba, Rousdy Safari; Irwansyah, Iwan; Zulkipli, Zulkipli
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1: Juli 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i1.4037

The spirit of entrepreneurship needs to be instilled in the younger generation of millennials, so that it inspires the Stiami Institute Lecturers to carry out services in terms of entrepreneurial literacy to Persada Husada Indonesia School Bekasi City Students. This PKM aims; (1) To provide understanding and knowledge to students of SMK Persada Husada Indonesia Bekasi City about Entrepreneurship; (2) To provide stimulus to Persada Husada Indonesia Bekasi City students in an effort to increase their interest in entrepreneurship. Problems faced; (1) Lack of understanding of entrepreneurship; and (2) Still low interest in entrepreneurship To solve these problems comprehensively, assistance from various parties is needed. In this case, the Lecturers of the Stiami Institute of Social and Management Sciences have the responsibility to participate in solving the above problems, among others through community service programs.The methods used in solving the problem are; (1) Lecture; (2) Discussion; (3) Question and Answer; (4) Evaluation. A comparative des of students understanding and knowledge before and after participating in this activity, in general it is known that there was an increase in paticipants’ understanding and knowledge based on the results in table 1.The results achieved in the implementation of this PKM are: 1. Students have knowledge about Entrepreneurship. 2. Students have knowledge related to entrepreneurial characters, 3. Students are motivated to be involved in the world of entrepreneurship.

Pengaruh Inovasi Dan Kualitas Produk Terhadap Keberhasilan Usaha Pada Home Industri Sepatu Di Balaraja Tangerang Rousdy Safari Tamba; Siti Nurfadillah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3087

This study aims to identify and analyze The Effect of Innovation and Product Quality on Business Success in the Home Shoes Industry in Balaraja Tangerang. The research method used is a quantitative method. Data collection techniques used in the form of questionnaires and literature. The population used in this study were 25 home business actors in the shoe industry in Balaraja, Tangerang. The sampling technique in this study is the technique Non Probability Sampling with the method Saturated Sampling, and the sample used in this study is the entire population. Based on the results of t test (partial test) from the calculation of the variable Innovation (X1) a significant effect on business success (Y) because tcount 3,288> ttable 2.074 and the significant value of 0.003> 0.05 and the coefficient of determination of 32%. T test results Product Quality variable (X2) significantly affects the success of the business (Y) because tcount 6,189> ttable 2.074 and 0.000 significant value of <0.05 and the coefficient of determination of 62.5%. Based on the research results obtained by the f test (simultaneous test) it can be concluded that Innovation (X1) and Product Quality (X2) together have a significant effect on Business Success (Y) because fcount 18.335> ftable 3.44 with a significant value of < 0.05 and the coefficient of determination is 62.5% while the remaining 37.5% is influenced by other variables not examined in this study

EFEKTIVITAS PROSES PEMBUATAN DOKUMEN PEMBERITAHUAN IMPOR BARANG DAN PENGAMBILAN BARANG PADA PT.PALEM TAMA SAMUDRA Qodri Setiawan; Rousdy Safari Tamba; Sukirno Sukirno
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 6: Desember 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i6.2796

In Indonesia to import goods must meet various procedures and regulations in accordance with the regulations of the Directorate General of Customs and excise under the regulation of the Minister of Finance and the applicable laws so as not to cause harm to the country. Documents required in the process of importation of goods is a document notification of import of goods. The definition of a notice of import of goods itself is a notification document on the import of goods by the importer to Customs and excise based on complementary customs documents in accordance with the principle of self assessment. This study aims to analyze the effectiveness of the process of making import notification documents and analyze the constraints in the process of making import documents , as well as to analyze the solution to these problems at PT. Tama Samudra Palm. The research method used is descriptive qualitative . The results of research on the effectiveness of the process of making PIB documents and taking goods at PT. palem Tama Samudra there are 3 indicators, namely the utilization of human resources, facilities and infrastructure. In the utilization of human resources is considered less effective or close to effective because there are still some obstacles in the implementation of procedures for making PIB documents, while the facilities and infrastructure are already effective

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA EKSPEDISI J&T EXPRESS (STUDI PADA MASYARAKAT KELURAHAN RAWABADAK UTARA, JAKARTA UTARA) Nia Agustin; Rousdy Safari Tamba
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2522

This study aims to find out and analyze the effect of price and servicequality on decisions to use J&T Express Expedition services. Collecting data through a questionnaire with a Likert scale collection technique. The data used is primary data. The population in this studyis the population of community Rawa Badak Utara, which is 21,568 people. The sample obtained from the population is 100 respondents with a sampling technique is purposive sampling. This study uses a quantitative approach. Data calculation and analysis using SPSS version 28.0. The results showed that partially (t test) Price (X1) hada significant effect on the Decision to Use (Y) supported by the arithmetic value tcount > ttable (3.165 > 1.988) and the coefficient of determination of the r2 value obtained was 54.7%. Partially (t-test)Service Quality (X2) has a significant effect on Decision to Use (Y)supported by the calculated value of tcount > ttable (7.036 > 1.988) and the coefficient of determination of the value of r2 obtained is 66.9%. Simultaneously (f test) Price (X1) and Service Quality (X2) have a significant effect on the Decision to Use (Y) supported by fcount > ftable (113,031 > 3.09) and the coefficient of determinationof the value of r2 obtained is 70%..

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