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All Journal Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Jamalulail Jamalulail
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Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Communication Media and Interpersonal Communications on Company Performance at Koja Utara Ptikemas Terminal Mohamad Arief Budiana; Jamalulail Jamalulail
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3870

Abstract

This study aims to analyze the influence of communication media and interpersonal communication on company performance at Koja Container Terminal, North Jakarta. The research population is all employees at Koja Container Terminal, North Jakarta. This research uses a quantitative method with survey type using google form. The research population is all employees at Koja Container Terminal, North Jakarta. The sampling technique was probability sampling with simple random sampling, through the Slovin formula, 89 samples were obtained. The research trial consisted of 30 respondents outside the research sample. . The results showed that there was a positive and significant influence partially and simultaneously on communication media and interpersonal communication on company performance at Koja Container Terminal, North Jakarta. The conclusion of the study shows that if you want to improve the company's performance, then factors such as communication media and interpersonal communication need to be improved as well. The implications of the company's research at the Koja Container Terminal, North Jakarta are making policies related to the application of communication media and interpersonal communication to company performance.
Model Personal Branding Management Trainee as a Means of Improving Corporate Brand (Case Study on Retail Company PT Home Center Indonesia) M. Darul Muttaqin; Jamalulail Jamalulail
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5448

Abstract

Branding is a common thing in the world of marketing, whether it is done by groups such as organizations, institutions or companies or individuals. In the world of marketing, branding is done to distinguish one product from another so that it brings out its distinctive characteristics. Along with the development of the branding context, now branding has penetrated into many lines, including one's self-development. This is what is known as personal branding. This study reviews the personal branding analysis of Management Trainees at the PT Home Center Indonesia company. Management Trainee is a position acceleration program created by the company in order to create a cadre of young leaders to occupy high enough positions in the company in a short period of time to get the position of Deputy Operational Manager or even Area Manager. One of the objectives of this research is to explore the Personal Branding model created by Management Trainees in improving the Corporate Brand of PT Home Center Indonesia. This is the main focus of this research because self-existence is a fundamental thing that must exist in a person, including Management Trainees at PT Home Center Indonesia. This study uses a qualitative descriptive method that is supported by eight personal branding concepts by Peter Montoya.
Indobuildtech Digital Fair Marketing Communication Planning (Marketing Communication Planning of Indobuildtech Digital Fair) Dina Hardina Gultom; Jamalulail Jamalulail; Hayu Lusianawati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6395

Abstract

This study aims to analyze and identify how the planning of marketing communications for the Indobuildtech Digital Fair event as the first virtual exhibition in Indonesia in the category of building materials and interior exhibitions in 2020. In this study, PT Debindo International Trade and Exhibitions as the marketer of the IndoBuildTech Digital Fair event created an exchange of information. between the company and potential customers. So that researchers use communication theory to support the marketing communication planning model specifically for event services. In this study, researchers used descriptive qualitative research methods which were analyzed based on data that had been obtained through interviews with informants. The results showed that the marketing communication planning for the IndoBuildTech Digital Fair event carried out by PT Debindo International Trade and Exhibitions was through 7 elements of stages (1) situation analysis, (2) objective setting, (3) positioning and message development (positioning and message development), (4) methods and media (method and media), (5) budget (budgeting), (6) implementation (implementation), (7) evaluation of measurement and supervision (evaluation, measurement, controlling ), as well as one additional element of marketing communication planning as a research finding, namely information technology (information technology) through the virtu-ex platform as a forum for organizing virtual exhibitions.
PERCAKAPAN DALAM RUANG SIBER PADA PERMAINAN DAKON ONLINE Ratih Pertiwi; Jamalulail Jamalulail
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 1 (2023): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i1.4328

Abstract

Permainan dakon dikenal sebagai permainan tradisional. Namun hal ini, tidak merubah keberadaan dakon ditengah perkembangan teknologi. Budaya di dunia virtual menjadi kajian tersendiri, dua konsep seperti komunitas dan identitas menjadi sedikit berbeda dalam tataran penjelasan dan kriterianya jika dibandingkan antara offline  dan  online. Ruang siber (cyberspace) digambarkan oleh Gibson adalah sekumpulan data, representasi grafik demi grafik, dan hanya dapat diakses melalui komputer. Sehingga permasalahan yang akan di teliti adalah komunikasi yang dihasilkan secara virtual melalui media baru yakni game online (dakon). Dalam penelitian ini menggunakan metode etnografi virtual, dengan memberikan akurasi yang lebih sebagai sebuah metode mengungkap komunitas virtual. Dalam teori analisis percakapan sebagai  proses stimulasi keterampilan interaksi untuk anak usia dini diperoleh dengan sistem tata cara permainan dakon online yang rentan menimbulkan adanya resolusi konflik antar kedua pemain. Dengan melihat dakon, kesimpulan yang diperoleh yakni dapat menstimulus pemain dengan kejujuran saat bermain dan berinteraksi, memberikan reaksi komunikasi yang dua arah terhadap aturan kesepakatan saat memulai bermain dakon.
Co-Authors Dina Hardina Gultom Hayu Lusianawati M. Darul Muttaqin Mohamad Arief Budiana Ratih Pertiwi