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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Viniyati Maftuchach
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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The Effect of Entrepreneurship Orientation and Marketing Innovations on Competitive Advantage and Their Impact on Business Performance of Small and Medium Culinary Business in DKI Jakarta during the Covid 19 Pandemic Viniyati Maftuchach; Abdul Rohman; Ahmad Darda
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4065

Abstract

The development of the Indonesian economy, especially the micro, small and medium-sized businesses, especially the culinary industry is facing serious challenges due to the COVID-19 outbreak, this is due to the government's imposition of restrictions. DKI Jakarta as an economic center is still imposing strict restrictions on human movement. The impact is that most of the culinary MSME customers have disappeared, which in the end made most of the culinary MSME business actors out of business. However, in the midst of this crisis, there are still culinary MSME business actors who still survive, of course this needs to be disclosed so that it can be a lesson and input for policy makers and culinary MSME business actors themselves. The approach so that SMEs are able to turn challenges into opportunities that help them to survive is important. This study aims to analyze the effect of Entrepreneurship Orientation and Marketing Innovation on the Competitive Advantage of Culinary MSMEs in DKI Jakarta during the Covid 19 Pandemic and their impact on Business Performance. This study uses 100 selected respondents and the analysis method uses the Structural Equation Model (SEM) with the SmartPLS 3.0 analysis tool. The results of the study show that Entrepreneurship Orientation and Marketing Innovation have a significant effect on the Competitive Advantage of Culinary MSMEs in Jakarta. Entrepreneurship Orientation and Marketing Innovation have no effect on the Competitive Advantage of Culinary MSMEs in Jakarta. Competitive Advantage has a significant effect on the Business Performance of Culinary MSMEs in Jakarta, Competitive Advantage is not a good mediating variable, the Entrepreneurial Orientation and Marketing Innovation of Culinary MSME Business Performance variables in Jakarta.
Edukasi Literasi Finansial dalam Menjalankan Bisnis UMKM Secara Online di Kalangan Siswa SMA Maria Suryaningsih; Susi Susilawati; Moch Rizal; Viniyati Maftuchach; Sahrul Ramadhan
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2024): Desember : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i4.2689

Abstract

This community service aims to provide an understanding of financial literacy and training and guidance related to the use of social media to disseminate their products online to students of Muhammadiyah Wanaraja Garut High School. The problem faced by partners in this programme is the lack of understanding of students of Muhammadiyah Wanaraja Garut High School regarding financial literacy. The method of implementing this activity using the Participatory Action Research (PAR) method is carried out starting from the socialisation stage at the beginning of the service activity, in the form of providing information to partners / communities about community service activities to be carried out, the objectives of the activity, the stages of implementing the activity, and the schedule for implementing the activity based on an agreement between the proposing team and partners, the next stage of training and mentoring and evaluation of activities. The results of the activity showed an increase in the literacy knowledge of students of Muhammadiyah Wanaraja Garut High School (SMA) related to financial literacy before and after training.
TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION Viniyati Maftuchach; Nandan Limakrisna; Agus Setyo Pranowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3784

Abstract

The increasing environmental awareness among consumers has prompted companies especially in the bottled water industry to adopt green marketing strategies, including the use of eco-labels and sustainable packaging. Despite these efforts, the effectiveness of such strategies in influencing green purchase intention remains inconsistent across different consumer segments. This study aims to investigate the effects of green product awareness and eco-labels on green purchase intention, with green perceived value serving as a mediating variable and trust as a moderating variable. Employing a quantitative research approach, data were collected from 314 Environmental Engineering students in DKI Jakarta through proportional random sampling. Structural Equation Modeling (SEM) was used to analyze the relationships between variables. The model demonstrated good overall fit based on various goodness-of-fit indices. The findings reveal that both green product awareness and eco-labels significantly influence green purchase intention and green perceived value. Green perceived value also directly enhances green purchase intention and mediates the relationship between eco-labels and purchase intention. However, the mediation effect of green perceived value between green product awareness and green purchase intention was found to be insignificant. Furthermore, trust was shown to strengthen the influence of both green product awareness and eco-labels on green perceived value. This study concludes that enhancing consumers' trust and perceived value of environmentally friendly products is critical for driving green purchase intention, especially among young and environmentally conscious individuals. The findings contribute to the literature by clarifying the role of perceived value and trust in green consumer behavior. Practically, the study suggests that companies should not only increase awareness and labeling but also foster trust and clearly communicate the environmental value of their products. This integrated strategy is vital for shaping sustainable consumption patterns in emerging markets.
Co-Authors Agus Setyo Pranowo Ahmad Darda Maria Suryaningsih Moch. Rizal Nandan Limakrisna Sahrul Ramadhan SATRIYAS ILYAS Susi Susilawati