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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdi Masyarakat Multidisiplin International Journal of Community Engagement and Development
Ahmad Darda
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Library & Information Science Social Sciences

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 1 
The Effect of Entrepreneurship Orientation and Marketing Innovations on Competitive Advantage and Their Impact on Business Performance of Small and Medium Culinary Business in DKI Jakarta during the Covid 19 Pandemic Viniyati Maftuchach; Abdul Rohman; Ahmad Darda
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4065

Abstract

The development of the Indonesian economy, especially the micro, small and medium-sized businesses, especially the culinary industry is facing serious challenges due to the COVID-19 outbreak, this is due to the government's imposition of restrictions. DKI Jakarta as an economic center is still imposing strict restrictions on human movement. The impact is that most of the culinary MSME customers have disappeared, which in the end made most of the culinary MSME business actors out of business. However, in the midst of this crisis, there are still culinary MSME business actors who still survive, of course this needs to be disclosed so that it can be a lesson and input for policy makers and culinary MSME business actors themselves. The approach so that SMEs are able to turn challenges into opportunities that help them to survive is important. This study aims to analyze the effect of Entrepreneurship Orientation and Marketing Innovation on the Competitive Advantage of Culinary MSMEs in DKI Jakarta during the Covid 19 Pandemic and their impact on Business Performance. This study uses 100 selected respondents and the analysis method uses the Structural Equation Model (SEM) with the SmartPLS 3.0 analysis tool. The results of the study show that Entrepreneurship Orientation and Marketing Innovation have a significant effect on the Competitive Advantage of Culinary MSMEs in Jakarta. Entrepreneurship Orientation and Marketing Innovation have no effect on the Competitive Advantage of Culinary MSMEs in Jakarta. Competitive Advantage has a significant effect on the Business Performance of Culinary MSMEs in Jakarta, Competitive Advantage is not a good mediating variable, the Entrepreneurial Orientation and Marketing Innovation of Culinary MSME Business Performance variables in Jakarta.
PENTINGNYA BERKOPERASI DALAM UPAYA MENCAPAI KEUANGAN KELUARGA YANG SEJAHTERA PADA KELURAHAN REMPOA, TANGERANG SELATAN Maftuchah, Viniyati; Ahmad Darda; Maria Suryaningsih; Susi Susilawati; Abdul Rohman; Budiman Abdullah
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 1 (2023): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i1.705

Abstract

Kegiatan pengabdian kepada masyarakat yang dilakukan oleh Tim Dosen dari Universitas Teknologi Muhammadiyah Jakarta di Kelurahan Rempoa, Tangerang Selatan bertujuan untuk meningkatkan pemahaman dan partisipasi masyarakat dalam koperasi. Koperasi sebagai salah satu pilar perekonomian di Indonesia sangat penting, namun, masih banyak masyarakat yang tidak memahami manfaat dan peran koperasi, sehingga partisipasi mereka dalam koperasi masih rendah. Untuk mengatasi kendala tersebut, pemerintah telah mengeluarkan peraturan dan kebijakan yang kondusif bagi perkembangan koperasi. Namun, pelaksanaan yang efektif memerlukan upaya pelatihan dan bimbingan kepada masyarakat. Dalam konteks ini, tim pengabdian dari Universitas Teknologi Muhammadiyah Jakarta bekerja sama dengan Lembaga Pemberdayaan Masyarakat (LPM) Kelurahan Rempoa. Kegiatan pelatihan dan bimbingan dilakukan melalui serangkaian materi yang disampaikan oleh anggota tim pengabdian. Materi tersebut mencakup sejarah koperasi, konsep dan pengertian koperasi, mekanisme pengurusan legalitas pendirian koperasi, dan koperasi syariah. Pelaksanaan kegiatan ini melibatkan peran aktif dari LPM Kelurahan Rempoa dan anggota koperasi. Hasil dari kegiatan ini menunjukkan bahwa kegiatan pelatihan dan bimbingan berhasil meningkatkan pemahaman dan pengetahuan mitra tentang koperasi. Kontribusi dari LPM Kelurahan Rempoa dan anggota koperasi dalam kegiatan ini sangat berarti. Namun, perlu dilakukan pembinaan berkelanjutan agar pemahaman dan pengelolaan koperasi menjadi lebih baik.
Financial Literacy Education for Students of Learning Center At-Tanzil Ampang Kuala Lumpur, Malaysia Ilza Febrina; Lela Nurlaela Wati; Ramdany Ramdany; Ahmad Darda; M. Lutfi; Budi Andru; Octavia Handayani; Ade Irma Rismala; Mita Apriliasari
International Journal of Community Engagement and Development Vol. 1 No. 3 (2023): October : International Journal of Community Engagement and Development
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/ijced.v1i3.17

Abstract

The Financial Services Authority (OJK), in collaboration with the ministries and Financial Services Institutions, continues to synergize efforts in the "Let's Save" campaign. This initiative is part of the government's commitment to enhance financial literacy among the public and foster a savings culture from an early age. Therefore, financial literacy education is deemed necessary at the early childhood education level, both domestically and internationally. As part of this educational outreach, financial literacy education was provided to students at one of the learning centers, namely sanggar belajar (SB) At Tanzil Ampang Malaysia, under the coordination of the Indonesian School Kuala Lumpur, Malaysia. The objective of this activity is to increase awareness and understanding among children regarding the significance of early savings, instill good financial habits, and enable them to identify and distinguish between wants and needs. The methodology employed involves lectures on the importance of early savings and interactive question-and-answer sessions. The participants exhibited great enthusiasm throughout the program. This Community Service Program yields benefits for the students, as possessing knowledge of sound financial literacy is expected to encourage a desire for savings intensely within their minds and reflect in their daily behaviour.
Masyarakat Melek Investasi: Program Pengabdian untuk Peningkatan Literasi Keuangan Supriatiningsih, Supriatiningsih; Nova Rini; Ahmad Darda; Sandra Dewi Elizabet Kaunang; Bono Prambudi
 Jurnal Abdi Masyarakat Multidisiplin Vol. 3 No. 3 (2024): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v3i3.1667

Abstract

Masyarakat Melek Investasi adalah inisiatif program pengabdian yang bertujuan untuk meningkatkan literasi keuangan di kalangan masyarakat. Dengan semakin kompleksnya dunia keuangan dan meningkatnya peluang investasi, pemahaman yang baik tentang pengelolaan keuangan dan investasi menjadi sangat penting. Program ini mencakup serangkaian kegiatan edukasi, pelatihan, dan workshop yang dirancang untuk memberikan pengetahuan dasar mengenai investasi, risiko, dan manajemen keuangan. Melalui pendekatan interaktif dan partisipatif, peserta diharapkan mampu mengembangkan keterampilan dan sikap positif terhadap investasi yang cerdas dan berkelanjutan. Pengabdian kepada masyarakat telah dilakukan oleh tim dosen dari Universitas Teknologi Muhammadiyah Jakarta. Hasil dari program ini diharapkan tidak hanya meningkatkan pengetahuan peserta, tetapi juga mendorong mereka untuk mengambil keputusan keuangan yang lebih bijak dan bertanggung jawab, sehingga berkontribusi pada kesejahteraan ekonomi masyarakat secara keseluruhan.
Co-Authors ABDUL ROHMAN Ade Irma Rismala Bono Prambudi Budi Andru Budiman Abdullah Ilza Febrina M. Lutfi Maftuchah Maftuchah Maria Suryaningsih Mita Apriliasari Nova Rini Octavia Handayani Ramdany, Ramdany Sandra Dewi Elizabet Kaunang SATRIYAS ILYAS Supriatiningsih, Supriatiningsih Susi Susilawati Viniyati Maftuchach Wati, Lela Nurlaela