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All Journal Prosiding Konferensi Nasional PKM-CSR Jurnal Ekonomi, Bisnis dan Sosial KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Sujani Sujani
Universitas Wijaya Putra
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Pemberdayaan Pengrajin Tanaman Hias Komersial alfi nugroho; Sujani Sujani; Ardiansyah Hendra Lukmana
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.881 KB) | DOI: 10.37695/pkmcsr.v2i0.416

Abstract

Dalam perkembangan nya, banyak masyarakat yang mulai memerlukan layanan jasa jual beli yang memfasilitasi kebutuhan dalam bercocok tanam tersebut, hal ini di tangkap oleh beberapa kelompok dagang di lingkungan desa Pakal Sumberan, terutama di RT 05 RW 01. Di desa Pakal Sumberan RT 05 RW 01 saat ini sudah banyak di kenal oleh masyarakat yaitu sentra jual beli tanaman hias dan perlengkapan nya, para pedagang tersebut tergabung dalam kelompok paguyuban penjual tanaman hias, yang terdiri dari 15 anggota. Beberapa anggota di antaranya adalah ibu Supiati dan Ibu Kamto yang menempati di gang 03, permasalahan mitra yaitu, tidak adanya buku reverensi jenis tanaman, tidak adanya buku reverensi umum cara perwatan dari tanaman dan cara tata kelola pembukuan yang baik. Solusi yang di tawarkan pada mitra adalah 3 hal, yaitu, Pembuatan buku literatur tanaman, Pembuatan buku literatur tentang metode perawatan tanaman hias, Pemberian pelatihan manajemen pencatatan keuangan sederhana, Dalam pelaksanaan kegiatan Program Pemberdayaan Masyarakat (PPM)ini, mitra akan berpartisipasi aktif dalam melengkapi literatur tanaman hias yang di buat, dengan harapan semakin lengkapnya literatur tersebut untuk menunjang proses pemasaran tanaman hias. Evaluasi dalam kegiatan ini di lakukan dalam beberapa bulan dengan meninjau jumlah pendapatan antara sebelum diadakan program dan setelah di lakukan pendampingan,
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG KONSUMEN KOREAN FOOD YEOBO TOPOKKI CABANG GRESIK Kahyangan Ilmy Setya Budy; Sujani Sujani
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 2 (2023): JEBS, Juli 2023
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Abstract

This study aims to examine and analyze the effect of product quality, service quality and price on consumers' repurchase intention of Korean food Yeobo Topokki. Data analysis was carried out using statistical assistance with the SPSS 21 program. The results of the analysis based on the t test showed that partially the product quality and service quality variables had a significant effect on consumer repurchase intention of Korean Food Yeobo Topokki Gresik Branch. Meanwhile, the price variable has a significant negative effect on consumer repurchase interest of Korean Food Yeobo Topokki Gresik Branch. Based on the F test, it is known that simultaneously the variables of product quality, service quality and price have a significant effect on consumer repurchase intention of Korean Food Yeobo Topokki Gresik Branch. Thus, it is hoped that the managers of the Korean Food Yeobo Topokki Gresik Branch will continue to maintain product quality, service quality and price, so that they can influence consumer repurchase intentions.
Optimalisasi Kemitraan Masyarakat untuk Pengembangan Kapasitas dan Mutu Produksi Kue Bolen Pisang Raja 'Nona Perry' dengan Pendekatan Ekonomi Hijau di Surabaya Sujani Sujani; Rena Febrita Sarie; Muharom Muharom
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8329

Abstract

The PKM partner is Mrs. Popy Dwi Novitasari and Mrs. Feri Retno Nurhayati. The owner of the "Nona Perry" banana bolen cake business takes the name from both of them. The business is located at Lempung Baru Street No. 1, Lontar, Sambikerep Subdistrict, Surabaya, East Java, 60185. The priorities of the issues are as follows: 1) There is no proper management of the storage of banana ingredients for production, 2) Inconsistency in production as it is still limited to orders, 3) There is no product diversification, "Nona Perry" Bolen Cake only has 2 flavor variations, which are chocolate and cheese, 4) There is no branding, although there is already a brand "Nona Perry" for the bolen product, the strengthening of the brand image "Nona Perry" still needs to be improved. 5) The market segment is still limited to orders from colleagues and peers, 6) There is no massive promotion, only limited to WhatsApp and Instagram groups. 7) The partner has minimal knowledge of working capital and profit-loss calculations, 8) The workforce is unstable, 9) Partners still have limited knowledge about production waste processing and green economy, 10) Partners still have limited knowledge to innovate on advanced production processing methods implemented through the development of appropriate technology (TTG), training, mentoring, and partnerships. The results of implementing activities in this program include coordination of program implementation with partners, dissemination of TTG, procurement of equipment, and training for healthy production, training and mentoring for online and offline sales, training and mentoring for label and logo creation, training and mentoring for financial transaction recordkeeping of businesses. The impact of this activity is an increase in the capacity and quality of partner products by 30%, an increase in partner turnover by 30%, and an increase in partners' knowledge and skills by 50%.
Co-Authors Alfi Nugroho Ardiansyah Hendra Lukmana Kahyangan Ilmy Setya Budy Mochamad Syaiful Arif Muharom Muharom Sarie, Rena Febrita