Article Per Year (5 Year)
p-Index From 2020 - 2025
1.066
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Community Dedication INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Nenden Hendayani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Best Practice of Financial Management in SMEs Operation in Digital times Nenden Hendayani; Muzakir Muzakir; Yuliana Yuliana; Muhammad Asir; Abdul Wahab
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4002

Abstract

All activities will result in better outcomes with good practice, similar to business. The motivation behind this business writing study was for an inside and out comprehension of the best practice of MSME financial administration in the current advanced time. To address this problem inquiry, we began writing a data set of worldwide distributions talking about issues from a financial administration point of view in SMEs and all-tech circles. We need to foster a pursuit and study information beginning with coding data for deciphering information in making ends that approach primary responses and understandings. We look for information on this web-based web data set on applications distributed somewhere in the range of 2010 and 2021, where we plan it as a subjective expressive review with a framework information search based on conditions connected with best strategic approaches like financial information for SMEs tasks and seasons of the contest in the computerized time. Along these lines, this information manages auxiliary information from prior or optional information from the proof of studies that have been done already. Accordingly, best practices include single service, prioritizing customers, and prioritizing customer data, courteous billing, using the best application, keep good records.
PELATIHAN MANAJEMEN UNTUK PENINGKATAN PRODUKTIVITAS DAN KEBERLANJUTAN KETAHANAN PANGAN : (SINDANG SARI IV RT 02 RW 05 KEL. SUKAMULYA KEC. CINAMBO KOTA BANDUNG) Adrie Charviandi, Yusnaini, Yesi Suhartini, Rizka Noristaman, Deasy Sandya; Nenden Hendayani
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 3 (2024): AGUSTUS
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food security is a strategic issue with a significant impact on economic stability and community welfare, especially in densely populated urban areas. In Indonesia, urbanization and changes in consumption patterns increase the need for safe, quality and affordable food. However, limited urban space hinders local food production, so urban agriculture is a potential solution to support food security in urban areas. Sukamulya Village, especially Sindang Sari IV RT 02 RW 05, Cinambo District, Bandung City, faces food security challenges with high population density and limited land. Innovative approaches are needed to increase local food production, one of which is through urban agricultural management training that focuses on increasing productivity and sustainability. This training aims to not only increase crop yields, but also encourage sustainable and environmentally friendly agricultural practices. Using appropriate management techniques, efficient land use, and processing organic waste into natural fertilizer are some of the strategies implemented. Apart from that, this training improves farming business management skills so that residents can manage agricultural products more effectively and increase family income. This service evaluates the impact of urban agricultural management training on productivity and sustainability of food security in Sindang Sari IV, involving RT women as the main participants. The results are expected to provide an overview of the effectiveness of the training and recommendations for developing similar programs in other urban areas, increasing local food security and empowering communities to be independent and sustainable in meeting their food needs.
BLOCKCHAIN AND MARKETING: TRANSPARENCY AND TRUST IN THE DIGITAL AGE Nenden Hendayani; Euis Eka Pramiarsih; Yusnaini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2982

Abstract

Blockchain has become one of the technological innovations that has had an impact on the world of marketing, particularly in terms of transparency and building trust in the digital age. This technology enables the recording of data or transactions that cannot be altered, thereby creating a more open and accountable system. In the context of marketing, blockchain helps brands to be more honest, while also giving consumers control over their personal data.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN-DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONS INFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani, Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision-making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data-driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
UNRAVELING THE NEXUS OF BLOCKCHAIN TECHNOLOGY AND FINANCIAL SERVICES: A MULTI-DIMENSIONAL LITERATURE SYNTHESIS Gatot Dwiyono; Nenden Hendayani; Edi Tedi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Blockchain technology has emerged as a transformative disruptor in the financial services realm. This research undertakes an extensive review of academic literature to comprehensively explore the intricate interplay between blockchain technology and financial services. Drawing from diverse scholarly sources, the synthesis probes various facets of this relationship, encompassing the fundamental tenets of blockchain, its applications within financial services, associated benefits, challenges, empirical substantiation, and forthcoming trends. The synthesis illuminates blockchain's potential to overhaul conventional financial systems by furnishing heightened security, transparency, and operational efficiency, facilitating broader financial inclusivity. Nevertheless, notable hurdles such as scalability, regulatory ambiguities, and privacy apprehensions must be surmounted to ensure widespread adoption. Furthermore, the synthesis sheds light on emerging paradigms, such as the convergence of blockchain with nascent technologies and the ascent of decentralized finance (DeFi) platforms, which herald promising avenues for subsequent research endeavors and practical implementations. Ultimately, this literature synthesis furnishes actionable insights for industry practitioners, policymakers, and researchers alike, furnishing them with the requisite guidance to navigate strategic decisions and propel the continual evolution of blockchain technology within financial services.
THE INTEGRATION OF AUGMENTED REALITY IN MARKETING: ENHANCING CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT: LITERATURE REVIEW Kurnia Budhy Scorita; Nenden Hendayani; Muhammad Ari Kusuma; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Augmented Reality (AR) has emerged as a transformative technology with significant implications for marketing practices. This literature review explores the integration of AR in marketing strategies and its impact on enhancing customer experience and brand engagement. Drawing on a comprehensive review of scholarly articles, industry reports, and case studies, this paper synthesizes existing research to provide insights into the potential of AR to revolutionize marketing interactions. Key themes explored include the immersive nature of AR experiences, consumer attitudes toward AR marketing content, strategic considerations for AR implementation, and the role of AR in shaping brand-consumer relationships. The review highlights the importance of designing compelling and contextually relevant AR experiences that resonate with consumers and drive brand engagement. Moreover, it examines the challenges and opportunities associated with AR marketing, such as content saturation, technological constraints, and privacy concerns. By synthesizing empirical evidence and theoretical frameworks, this review offers valuable insights for marketers seeking to leverage AR technology effectively in their campaigns and initiatives. The findings underscore the transformative potential of AR in creating immersive brand experiences, fostering emotional connections with consumers, and driving brand equity in the digital era.
Co-Authors Abdul Wahab Adrie Charviandi, Yusnaini, Yesi Suhartini, Rizka Noristaman, Deasy Sandya Anjani, Anjani Danudara, Ananta Budhi Edi Tedi Euis Eka Pramiarsih Gatot Dwiyono Iyad Abdallah Al- Shreifeen Muhammad ari kusuma Muhammad Asir Muzakir Rahma Helal Al_ Jbour Scorita, Kurnia Budhy Yuliana Yuliana Yusnaini