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All Journal Jurnal Riset Inspirasi Manajemen dan Kewirausahaan International Journal of Economics, Management, Business, and Social Science
Defin Shahrial Putra
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Product Quality, Price on Purchasing Decisions on The Marketplace Defin Shahrial Putra; Abdurrahim; Teguh Wicaksono; Mursanto
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 3 (2022): September 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine product quality and price in purchasing decisions. This is because of the current digital era, the development of technology and information is running very rapidly, resulting in increasingly fierce business competition. In the business world, product quality and product price can stimulate a market response. The population in this study was 1230 people, with the sampling technique of convenience sampling with the Slovin formula so that a sample of 302 respondents was obtained. The analytical technique used is Structural Equation Modeling (SEM). The results showed that product quality had an effect on purchasing decisions. In addition, the suitability of the price with the benefits and quality received by consumers will be very sensitive in responding to the level of pricing applied to the product.
Membangun Budaya Kerja yang Unggul melalui Kepemimpinan yang Efektif: Kerangka Konseptual Dwi Wahyu Artiningsih; Defin Shahrial Putra; Ervica Zamilah; Defin Helda Leliana
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 9 No. 2 (2025): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/5g4zg288

Abstract

The focus of this research is to create a conceptual framework that can be used to explain how leaders can promote a better work culture within the company. The main focus of the research is on how leadership styles, organizational culture, and employee motivation relate to each other and how these factors impact performance. Transactional leadership tends to be better at maintaining discipline and structure, but it is less effective in fostering long-term innovation. On the other hand, transformational and servant leadership styles have been proven to enhance employee engagement, motivation, and creativity. To create a positive work environment, there needs to be a supportive work culture, such as open communication, employee empowerment, and recognition of their work. The results show that an inclusive leadership style must be integrated with a strong organizational culture to enhance employee motivation, engagement, and performance. This study contributes to the development of leadership theory and practice in dynamic contemporary organizations.
Co-Authors Abdurrahim Defin Helda Leliana Dwi Wahyu Artiningsih Ervica Zamilah Mursanto Mursanto Teguh Wicaksono