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All Journal PRIVE: Jurnal Riset Akuntansi dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management International Journal of Social Service and Research Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Sistim Informasi dan Teknologi Indonesian Journal of Community Diversity and Engagement SWARNA SABAJAYA Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat
Budi Utami
Faculty Of Economics And Business, Universitas Islam Majapahit, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Cakrawala Informasi (JCI)

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Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Mohamad Syamsul Hidayat; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

Abstract

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.
Co-Authors Arnold Sultantio Hutabarat Bambang Ismaya Eny Setyariningih Frans Sudirjo Jasmine Fitria Wibowo Lely Indriani M. Syamsul Hidayat M.Syamsul H Novelia Puspita Meidi Salzabila Artamevia Santi Dwi Rosadi Setyariningsih, Eny Siti Shokkikhah Tiara Mufarihah ‘Aini Toto Heru DH Vivid Violin Yanto Budi Prasetya