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All Journal Journal on Education Inovasi: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA BISNIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi Journal of Social Science and Business Studies
Vivid Violin
Politeknik Maritim AMI Makassar
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Prioritization of the Best Online Platform for MSMEs Using Simple Additive Weighting Method Sutrisno Sutrisno; Wulandari Wulandari; Vivid Violin; Agung Supriyadi; Muhammad Risal Tawil
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many MSMEs have begun embracing online marketing platforms to sell their products and services in the current digital era. This is because online platforms facilitate MSMEs' access to a larger market and streamline the transaction process. With so many online platforms accessible today, it is tough to determine which is the best for MSMEs. Hence, a decision-making method is required to aid micro, small, and medium-sized enterprises (MSMEs) in identifying the online promotion platform that best meets the evaluation criteria. Using the Simple Additive Weighting (SAW) method, the primary purpose of this study is to aid micro, small, and medium-sized enterprises (MSMEs) in selecting the online platform that best meets their business objectives. The ranking results demonstrate that decision-making processes can be utilized to rank the most effective internet promotion platforms for MSMEs. From the final results, it is determined that the criteria for segmenting consumer reach and ease of use of applications are important in determining online promotion platforms, with the results of platform prioritization indicating that Instagram and Whatsapp chat media continue to dominate as an alternative online promotion platform for MSMEs.
The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater Asri Ady Bakri; Darwis; Anita Bawaiqki Wandanaya; Vivid Violin; Tribowo Rachmat Fauzan
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jsisfotek.v5i1.210

Abstract

Paylater is one of the newest payment methods in e-commerce that implements a buy now, pay later system or an installment mechanism. This service is the latest payment option launched by e-commerce. This study aims to determine user acceptance perceptions that influence satisfaction, sustainability intentions, and user use behavior. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model, which also includes the variables perceived trust and pleasure, was employed in this study. This study adopted a quantitative methodology, distributing online surveys with 26 questions and using SmartPLS version 3.3.2 tools to analyze the data. According to the study's findings, eight out of ten hypotheses are supported. Effort Expectancy on Satisfaction and Price Value on Satisfaction are two hypotheses that are ruled out since their path coefficients and T-test values, respectively, are less than 0.1 and 1.96.
The Application of Extended Expectation-Confirmation Model to Identify Influencing Factors Digital Loyalty for Mobile-Based Travel Platform Frans Sudirjo; Vivid Violin; Arnold Sultantio Hutabarat; Lely Indriani; Budi Utami
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jsisfotek.v5i2.246

Abstract

The aim of this study was to determine the factors that impact the faithfulness of users on digital travel platforms, using the model proposed by researchers on satisfaction and loyalty based on user perceptions using the Expectation-Confirmation Model, which was enhanced by incorporating the variables of security and loyalty. Surveys were distributed online using a purposive sampling technique, and the minimum number of samples was determined using the Slovin formula with a 5% confidence interval. Subsequently, the data collected was analyzed using Ms. Excel and the PLS-SEM approach with SmartPLS. According to the findings of this study, out of the seven hypotheses, two hypotheses from travel A and B were rejected, specifically the security hypothesis regarding satisfaction and the satisfaction hypothesis regarding continuance intention. Similarly, the perceived usefulness hypothesis regarding continuance intention was rejected for travel A and B due to the path coefficient value and t-test of the hypothesis being less than 0.1 and 1.96. However, four hypotheses were accepted for all three platforms. According to the calculation of R2, satisfaction, continuance intention, and perceived utility are the three criteria that have the most impact on loyalty on the three digital travel platforms.
The Effect of Promotion, E-Service Quality and Price on Customer Satisfaction and Its Implication on Loyalty of Tokopedia Customers Frans Sudirjo; Vivid Violin; Akmal Abdullah; Ifadhila; Muhammad Subhan Iswahyudi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1473

Abstract

This study examined how consumer happiness and customer loyalty are affected by the quality of e-services, product prices, and promotions. This study aims to identify if a variable has a direct or indirect impact. A questionnaire with 40 questions that was sent using Google Form was used to gather the data for this investigation. A non-probability selection technique was used to select 100 participants as respondents for this investigation. Path analysis utilizing statistical product and service solutions (SPSS) is the analysis method used in this study. According to the study's findings, client loyalty and partial and simultaneous effects of e-service quality and promotion on customer satisfaction are both favorable. Customer loyalty is impacted by product prices, which also have a detrimental impact on customer satisfaction. Customer loyalty is indirectly impacted by consumer happiness, which is influenced by e-service quality, product prices, and incentives.
Analysis of The Influence of Customer Satisfaction, Experiental Marketing and E-Service Quality on Loyalty of KAI Commuter Customers Erna Indriastiningsih; Vivid Violin; Muhammad Syafri; Rezky Nurbakti; Loso Judijanto
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.305

Abstract

The goal of this study is to ascertain whether customer satisfaction, service quality, and experiential marketing directly affect consumer loyalty. People who commute by train are participants in this study. This study used a non-probability sampling technique called purposeful sampling, which had a sample size of 100 participants. The data analysis method used in this study is called path analysis. The study's findings show a definite correlation between customer satisfaction and the variable of service quality. Experiential marketing has a direct impact on customer satisfaction. Service excellence and experience marketing elements have a direct impact on customer satisfaction. Service quality has a direct bearing on customer loyalty. The experience marketing factor has a direct effect on customer loyalty. client happiness has a direct bearing on client loyalty. Service excellence, experiential marketing, and customer satisfaction all have a direct bearing on customer loyalty. The service quality factor indirectly influences customer loyalty by influencing client satisfaction. The experiential marketing element indirectly influences customer loyalty by influencing client satisfaction.
The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products Ratnawita Ratnawita; I Wayan Gede Antok Setiawan Jodi; Vivid Violin; Agus Nurofik; Dian Arlupi Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1635

Abstract

One of the promotional techniques used to transmit messages and change consumer attitudes is advertising. The appropriate media must be used if messages are to be effectively delivered to customers. The growth of Indonesia's information media has led to an overabundance of advertisements in the news. Television, radio, magazines, newspapers, and other forms of media are utilized. In particular in Indonesia, where consumers are still brand-conscious and brands that have appeared in television advertisements are more well-liked than those that have not, television advertising is still seen as the most efficient method of product promotion. The purpose of this study is to examine adolescent consumer reaction characteristics in relation to price, personal selling activities and salespeople (personal selling), and the usage of celebrities as advertising supports in television media. Multiple linear regression analysis is the method employed. SPSS was used to calculate the analytical process. Purposive sampling methods were used to distribute questionnaires to 100 teenage male and female respondents in Jakarta in order to gather primary data. The results of this research show that the use of celebrity endorsers in television advertising, personal selling, and price has a significant simultaneous and partial effect on the response of teen consumers in Jakarta. The price variable has a dominant influence on the response of adolescent consumers.
Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products Khoirul Anwar; Bord Nandre Aprila; Ngurah Pandji Mertha Agung Durya; Ajeng Andriani Hapsari; Vivid Violin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1637

Abstract

Today's smartphones are not just a means to fulfill communication needs; they have now become part of the user's lifestyle. Currently, almost every activity and time is spent using a smartphone, such as working, playing, socializing, or carrying out other daily activities. This study intends to examine how lifestyle, marketing, and product quality affect consumers' purchase choices. The basic data used in this study was collected from questionnaires. Using the judgment sampling method, a total of 100 respondents made up the sample. The method of data analysis employs numerous linear regressions. The findings of the study demonstrate that lifestyle significantly affects purchase choices. The high level of lifestyle can be used to explain this influence. Purchase decisions are significantly influenced by promotions. The effect of the significant amount of promotion of 0.000 can be explained. Purchase decisions are significantly influenced by product quality. The impact of the significant degree of product quality of 0.06 can be discussed. The combination of lifestyle, incentives, and product quality has a big impact on buying choices. The substantial level of lifestyle, promotion, and product quality can be used to explain this influence.
Model Kepemimpinan di Lembaga Pendidikan Tinggi Perspektif Dosen Syamsi Mawardi; Vivid Violin
INOVASI Vol. 10 No. 2 (2023): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v10i2.p488-495.36203

Abstract

Kepemimpinan dalam konteks organisasi memegang peran sentral sebagai pilar utama dalam menjalankan fungsi dan wewenangnya. Kepemimpinan tersebut melibatkan figur yang memiliki kedudukan dan wewenang tinggi, memberikan kemampuan yang lebih besar dalam mengelola organisasi. Posisi pemimpin menjadi krusial, menjadikannya mitra strategis untuk memenuhi kepentingan semua lapisan organisasi, dari tingkat bawah hingga puncak, dengan penekanan pada kepentingan objektif (presisi). Penelitian ini bertujuan untuk menginvestigasi tanggapan, persepsi, dan penilaian dosen terhadap kepemimpinan ketua program studi secara objektif, menyediakan pemahaman kontekstual yang komprehensif terhadap dinamika kepemimpinan. Studi dilakukan di Universitas Pamulang, melibatkan program studi Manajemen S1 Fakultas Ekonomi dan Bisnis, dengan responden utama adalah dosen level satu yang juga berperan sebagai pengembang program studi. Teknik sampel menggunakan metode acak sederhana melalui penyebaran kuesioner langsung. Data penelitian dianalisis dengan metode deskriptif kualitataif. Hasil penelitian menunjukkan bahwa kepemimpinan ketua program studi manajemen S1 Fakultas Ekonomi dan Bisnis memiliki karakteristik demokratis, tercermin melalui partisipasi aktif dosen pengembang dalam seluruh kegiatan tri dharma dan proses pengambilan keputusan program studi.
Analysis of The Influence of Quality Control and Assurance on Management Resilience in Educational Organizations in Carrying Out Organizational Changes and Transformations Vivid Violin; Darwis Darwis; Haniwijaya Pahlawansah; Syeh Assery; Isep Nendri Rostiana
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7014

Abstract

This study aims to identify factors that influence management capabilities, especially in educational institutions, to adapt and transform in the digital era. This study uses a mixed method between quantitative and qualitative. This study involved 100 respondents and used a questionnaire as the main instrument for data collection. The results of the study indicate that the challenges faced by management in higher education require focus and improvement in governance. Universities that have been established for a long time encounter obstacles in implementing the effectiveness of the chain of command and streamlining the communication hierarchy. Universities face significant challenges in terms of human resource management and how to build good leadership quality. Several factors such as quality assurance systems and motivation also play an important role in influencing the managerial quality of educational institutions. The difference between universities that implement a quality assurance system and those that do not show that universities that do not implement a quality management system focus more on human management, while universities that implement a quality assurance system focus on matters related to administration
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Isna Juwita; Anita Bawaiqki Wandanaya; Pas Mahyu Akhirianto; Kushariyadi Kushariyadi; Vivid Violin; Fahrina Mustafa
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
Co-Authors Agung Supriyadi Agus Nurofik Ajeng Andriani Hapsari Akmal Abdullah Anita Bawaiqki Wandanaya Arnold Sultantio Hutabarat Asri Ady Bakri Astuti, Enny Diah Bilgies, Ana Fitriyatul Bord Nandre Aprila Budi Utami Darwis Darwis Darwis Desty Endrawati Subroto DIAN ARLUPI UTAMI Dina Destari Djunaedi Djunaedi Fahrina Mustafa Fedianty Augustinah Fildzah Shabrina Frans Sudirjo Haniwijaya Pahlawansah Ichwan Rahmanu Widjaja Ifadhila Ilham Arief Indriastiningsih, Erna Isep Nendri Rostiana Isna Juwita Khoirul Anwar, SE, MM Kushariyadi Kushariyadi Lely Indriani Loso Judijanto Mozart Malik Ibrahim Muhamad Risal Tawil Muhammad Subhan Iswahyudi Muhammad Syafri Nasution, Annio Indah Lestari Ngurah Pandji Mertha Agung Durya Pas Mahyu Akhirianto Rezky Nurbakti Saipul Al Sukri SETIAWAN JODI, I WAYAN GEDE ANTOK Syamsi Mawardi Syeh Assery Tanti Widia Nurdiani Tribowo Rachmat Fauzan Victor Lamboy Sinaga Wahyuningratna, Ratu Nadya Wulandari Wulandari