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All Journal Compiler Teknomatika: Jurnal Informatika dan Komputer
Dimas Pratama Jati
Universitas Jenderal Achmad Yani Yogyakarta
Computer Science & IT

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THE DEVELOPMENT OF CHATBOT APPLICATION ON LINE MESSAGING PLATFORM FOR CUSTOMER SERVICE IN JOGJA SEWA KAMERA Dimas Pratama Jati; Muhammad Rifqi Maarif
Compiler Vol 7, No 2 (2018): November
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.5 KB) | DOI: 10.28989/compiler.v7i2.368

Abstract

In recent days, customer care is one of the pivotal aspects in business environment. Quick and reliable response to any of customer question was highly correlated to customer satisfaction and obviously affect the conversion rate of any kind of products or services offered to them. Jogja Sewa Camera is a small company which the main business is to rent a camera. That company serve no less than 25 booking request and questions about the product they offered to the customer. With the limitation of operational staff, the work for responding the customer booking request and question is a bit overwhelmed. Thus, an automated mechanism was built in this research to help the company to handle the customer service. In this research, a chatbot based on Line Messaging Platform was developed for automatic customer service. This chatbot can answer any of frequent or common question and booking request from the customer.
Analisis Kata Kunci untuk Mendapatkan Konversi Tertinggi dari Platform Google dan Tokopedia Dimas Pratama Jati; Aris Wahyu Murdiyanto; Kharisma; Nurul Fatimah
Jurnal Teknomatika Vol 14 No 2 (2021): TEKNOMATIKA
Publisher : Fakultas Teknik dan Teknologi Informasi, Universitas Jenderal Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/teknomatika.v14i2.1107

Abstract

The business world is very closely related to advertising, advertisements in print, electronic and digital media, In advertising on digital media we need keywords as a reference for search engines to find what we want, Targeting the right keywords in articles is very important to help websites easy to find in search engines. However, in choosing these keywords it is often not appropriate or not in accordance with what is desired, where the inaccuracy of the keywords will make the ad not suitable for the site or product being marketed, so that it is not optimal. The first step is to determine the items to be advertised and then look for the right keywords by looking at the Click Through Rate (CTR), which is the ratio of the number of clicks to the number of impressions, then running ads based on the keywords that have been obtained for an item, then analyze the results of running ads. The results of the two platforms between Google Ads and Tokopedia get an increase of visits after running ads, running ads using keywords with high CTR is very influential on visits and sales. It was recorded that during the ads run there were 2 sales that entered Tokopedia with a total of 3 items sold. If the purpose of the ad is for Brand Awareness, it is better to use Google ads to run ads, because the number of impressions of Google ads is better, but if the purpose of the ad is to sell then it is better to use Tokopedia because the number of conversions is more than Google ads.
Co-Authors Aris Wahyu Murdiyanto Kharisma Muhammad Rifqi Maarif, Muhammad Rifqi Nurul Fatimah