Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal QIEMA (Qomaruddin Islamic Economics Magazine) JURNAL ESA Ekosiana : Jurnal Ekonomi Syariah
Achmad Fahim
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL ESA

 1 
PEMANFAATAN TEKNOLOGI DIGITAL UNTUK MENINGKATKAN PENJUALAN KAMBING DALAM PERSPEKTIF ETIKA BISNIS ISLAM Ma’ruf, Mohammad Miftachu; Achmad Fahim; Moh Ya’kub
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 7 No 2 (2025): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v7i2.147

Abstract

The purpose of this study is to analyze how the use of digital technology can increase sales in the goat trading industry and how its implementation is viewed from the perspective of Islamic business ethics. Digital transformation has brought significant changes to trade patterns, including in traditional livestock sectors such as the goat trade. Through digital platforms such as social media, marketplaces, and instant messaging applications, goat breeders and traders can reach a wider market, increase price transparency, and expedite transaction processes. This research uses a qualitative case study approach to examine several goat trading businesses that have implemented digital technology in their operations. The research findings indicate that digital technology can significantly increase sales and business performance. From the perspective of Islamic business ethics, the use of this technology is considered positive if its application aligns with the principles of honesty (shidq), justice (adl), openness (transparency), and does not contain elements of fraud (gharar) or usury (riba). Thus, digitalization in the goat trade not only contributes to economic growth but can also align with Islamic values if managed ethically and responsibly
PEMANFAATAN TIKTOK LIVE SEBAGAI MEDIA KOMUNIKASI PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN BAJU BEKAS(THRIFTING) DITINJAU DARI PERSPEKTIF MANAJEMEN PEMASARAN SYARIAH Muhammad Fasichul Lisan; Darul Islam; Achmad Fahim
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 7 No 2 (2025): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v7i2.148

Abstract

The development of digital technology has transformed marketing strategies, including the use of TikTok Live as an interactive communication medium between businesses and consumers. This study aims to analyze the utilization of TikTok Live in increasing secondhand clothing (thrifting) sales by the ft.Second store, as well as to evaluate its alignment with the principles of Islamic marketing management. A qualitative descriptive method was employed, with data collected through observation, in-depth interviews, and documentation. The findings show that TikTok Live effectively enhances consumer engagement and trust, contributing to a significant increase in sales. Moreover, ft.Second applies Islamic values such as shiddiq (truthfulness), amanah (trustworthiness), tabligh (transparency), and fathanah (wisdom) in its marketing activities. In conclusion, TikTok Live serves as a digital marketing strategy that is not only effective but also in line with ethical principles in Islamic marketing management.
Co-Authors Darul Islam Favirul Abidah Ma’ruf, Mohammad Miftachu Moh Ya’kub Muhammad Fasichul Lisan Syamsir A. Harahap