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All Journal Neo-Bis JURNAL ESA El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) I'thisom: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies
Darul Islam
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN KESAN KUALITAS TERHADAP KEPUTUSAN MEMBELI PONSEL MEREK NOKIA (STUDI PADA MAHASISWA UNIVERSITAS TRUNOJOYO) Darul Islam; A. Yahya Suryawinata; Mohammad Arief
Neo-Bis Vol 4, No 2 (2010): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v4i2.582

Abstract

Succesfully firm to create a strong brand will be impact to consumer’s buying decision reinforcement. From the empirical study, Lake (2010) argue that strong brand will be push a consumer’s to increase a product purchase. That indicator will use to define a strong brand can be identified from the brand equity. Conceptually, there are four component which forming brand equity , that is Brand Awareness, Brand Association, Brand Image dan Perceived (Aaker, 1991). 　　The aims of the research is to test the influence of brand awareness, brand association and perceived quality to purchase decision on Nokia Handphone. The subject of research conducted to Trunjoyo University student which used a Nokia Product Brand. Total sample that used to this studi is 100 respondent, determined by using non probability purpossive sampling. Primary data were collected and analyzed by using the technics of Multiple Regression Analysis. The result of this research indicates that brand awareness variable (X1) brand assosiation variabel (X2) and  perceived quality variabel (X3) simultaneously has significant affect to purchase decision. From the partial test, each variables show has a significant effect to purchase decision. From the analisys also found that the dominant variable which influence to purchase decision is brand awareness.
Pemanfaatan Digital marketing Untuk Meningkatkan Omset Penjualan dalam Perspektif Marketing syariah (Studi Kasus Di The Kaliwood Bungah) Masrifatus saidah; Darul Islam; Dwi Afrianti
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 1 (2024): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i1.2126

Abstract

Penelitian ini berjudul “Pemanfaatan digital marketing untuk meningkatkan omset penjualan dalam perspektif marketing syariah di The Kaliwood Bungah. Tujuan dari penelitian ini adalah untuk menganalisis dan mendeskripsikan implementasi strategi digital marketing yang dilakukan oleh The Kaliwood dalam meningkatkan omset penjualan dari perspektif marketing syariah. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus di The Kaliwood Bungah. Hasil penelitian menunjukkan bahwa pemanfaatan digital marketing di The Kaliwood dilakukan dengan memanfaatkan teknologi seperti media sosial (Instagram, Whatsapp) dan platform e-commerce (Shopee Food, Grab, dan Gojek). Proses pemasaran ini dilakukan dengan transparansi, kejujuran, dan tanpa paksaan, sesuai dengan prinsip-prinsip marketing syariah. Faktor-faktor yang mendukung implementasi strategi ini meliputi ketersediaan teknologi, modal, dan kemudahan interaksi dengan konsumen. Sementara itu, faktor penghambatnya meliputi persaingan yang ketat, keterbatasan sumber daya manusia, dan kurangnya pemahaman terhadap digital marketing. Dalam proses pemasarannya, The Kaliwood menerapkan prinsip-prinsip marketing syariah seperti kejujuran dan menghindari kecurangan, dengan tujuan tidak hanya berorientasi pada profit, tetapi juga mengedepankan nilai-nilai syariah dalam berbisnis. Evaluasi terhadap faktor pendukung dan penghambat ini digunakan untuk pengembangan strategi pemasaran yang lebih baik di masa mendatang.
PENGARUH KUALITAS PRODUK, HARGA, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW (STUDI KASUS MAHASISWA UNIVERSITAS QOMARUDDIN GRESIK) Saman, Latifatul Ibadiyah; Darul Islam
I'THISOM : Jurnal Ekonomi Syariah Vol. 3 No. 2 (2024): I`thisom: Edisi Oktober 2024
Publisher : LPPM Sekolah Tinggi Agama Islam Al-Utsmani Bondowoso

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70412/its.v3i2.92

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Kualitas Produk, Harga dan Label Halal Terhadap Keputusan Pembelian Produk MS Glow (Studi Kasus Mahasiswa Universitas Qomaruddin). Penelitian ini merupakan penelitian kuantitaif. Respondennya adalah mahasiswa Universitas Qomaruddin Gresik yang menggunakan produk MS Glow dengan populasi 1079. Sedangkan total sampel yang digunakan adalah 97 responden. Teknik pengambilan sampel menggunakan non probability sampling. Teknik analisis data yang digunakan dalam penelitian ini meliputi : Uji Instrumen, Uji Asumsi Klasik, Analisis Linear Berganda, Uji t dan Uji f. Hasil penelitian ini menunjukan bahwa secara simultan kualitas produk, harga dan label halal berpegaruh terhadap keputusan pembelian. Hal tersebut dinyatakan berdasarkan hasil pengujian simultan menunjukan bahwa besarnya nilai Fhitung 95,306 > Ftabel 2,70 dengan signifikan 0,000. Sedangkan secara parsial variabel kualitas produk (X1) memperoleh thitung sebesar 2,496 > ttabel 1,989 dengan signifikan 0,000, harga (X2) thitung sebesar 1,737 < ttabel 1,989 dengan signifikan 0,086 artinya variabel (X2) tidak berpengaruh terhadap (Y) label halal (X3) thitung sebesar 4,145 > ttabel 1,989 dengan signifikan 0,014.
PEMANFAATAN TIKTOK LIVE SEBAGAI MEDIA KOMUNIKASI PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN BAJU BEKAS(THRIFTING) DITINJAU DARI PERSPEKTIF MANAJEMEN PEMASARAN SYARIAH Muhammad Fasichul Lisan; Darul Islam; Achmad Fahim
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 7 No 2 (2025): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v7i2.148

Abstract

The development of digital technology has transformed marketing strategies, including the use of TikTok Live as an interactive communication medium between businesses and consumers. This study aims to analyze the utilization of TikTok Live in increasing secondhand clothing (thrifting) sales by the ft.Second store, as well as to evaluate its alignment with the principles of Islamic marketing management. A qualitative descriptive method was employed, with data collected through observation, in-depth interviews, and documentation. The findings show that TikTok Live effectively enhances consumer engagement and trust, contributing to a significant increase in sales. Moreover, ft.Second applies Islamic values such as shiddiq (truthfulness), amanah (trustworthiness), tabligh (transparency), and fathanah (wisdom) in its marketing activities. In conclusion, TikTok Live serves as a digital marketing strategy that is not only effective but also in line with ethical principles in Islamic marketing management.
Pengaruh Green Economy dan Sustainable Ecotourism terhadap Peningkatan Ekonomi Masyarakat Studi: Ekowisata Mangrove Lembung Rhentah Melviea Finanda Azis; Darul Islam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5834

Abstract

Green economy and sustainable ecotourism are currently the main focus in efforts to advance the tourism sector which is not only economically profitable but also environmentally sustainable. The aim of this research is to determine the influence of green economy and sustainable ecotourism on improving the community's economy in the Lembung Mangrove Ecotourism. This research involved 94 respondents consisting of local communities, business actors, tourists and tourism managers in the Lembung Mangrove Ecotourism area. The method used is quantitative using the regression method to test the relationship between the variables green economy, sustainable ecotourism and economic improvement. The results of the analysis show that the two dependent variables contribute significantly to economic growth. Green economy shows a significant positive influence, indicating that the application of green economy principles such as efficient management of natural resources and environmentally friendly technology has a big impact on sustainable economic growth. Meanwhile, sustainable ecotourism also has a significant positive influence through the principles of environmental conservation and empowerment of local communities which supports increased economic prosperity. The results of this hypothesis test confirm that sustainability in the economy and ecotourism is able to create a balance between economic growth and environmental preservation. This research makes an important contribution to the development of sustainable economic policies that support the future of the ecotourism sector.
Pengaruh Green Economy dan Sustainable Ecotourism terhadap Peningkatan Ekonomi Masyarakat Studi: Ekowisata Mangrove Lembung Rhentah Melviea Finanda Azis; Darul Islam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5834

Abstract

Green economy and sustainable ecotourism are currently the main focus in efforts to advance the tourism sector which is not only economically profitable but also environmentally sustainable. The aim of this research is to determine the influence of green economy and sustainable ecotourism on improving the community's economy in the Lembung Mangrove Ecotourism. This research involved 94 respondents consisting of local communities, business actors, tourists and tourism managers in the Lembung Mangrove Ecotourism area. The method used is quantitative using the regression method to test the relationship between the variables green economy, sustainable ecotourism and economic improvement. The results of the analysis show that the two dependent variables contribute significantly to economic growth. Green economy shows a significant positive influence, indicating that the application of green economy principles such as efficient management of natural resources and environmentally friendly technology has a big impact on sustainable economic growth. Meanwhile, sustainable ecotourism also has a significant positive influence through the principles of environmental conservation and empowerment of local communities which supports increased economic prosperity. The results of this hypothesis test confirm that sustainability in the economy and ecotourism is able to create a balance between economic growth and environmental preservation. This research makes an important contribution to the development of sustainable economic policies that support the future of the ecotourism sector.
Co-Authors A. Yahya Suryawinata Achmad Fahim Dwi Afrianti Fathor AS Masrifatus saidah Mohammad Arief Muhammad Fasichul Lisan Rhentah Melviea Finanda Azis Saman, Latifatul Ibadiyah ST, Saharani