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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Informatika Global
A. Haidar Mirza
Universitas Bina Darma Palembang
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Penyelarasan Strategi Teknologi Informasi dan Strategi Bisnis dalam Kerangka Universitas 4.0 di STT Pagar Alam Risnaini Masdalipa; Muhammad Izman Herdiansyah; A. Haidar Mirza
Jurnal Informatika Global Vol 11, No 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiig.v11i2.1214

Abstract

Business activities in a company or institution currently have high competition. Companies are not only required to have a business strategy. Along with the development of information technology, companies must also develop an information system strategy based on the business strategy that the company has developed. The purpose of designing business strategies and information systems strategies is to strengthen the strength of competitiveness in the technological era by implementing strategic information systems by considering and aligning business strategies in accordance with the conditions of the strength of the company or college. The use of IT in STT Pagar Alam as a whole has not been implemented but some have been implemented both from the network, the management system, and even to the teaching system already using IT. This study aims to analyze the alignment of information technology and business strategies in STT Pagar Alam using the IT Balanced Scorecard framework. The results of the analysis of this study stated that the initial step in designing the IT Balanced Scorecard at STT Pagar Alam is to align the vision, mission, and strategy of a tertiary institution. Determined objectives to determine the strategic size of each strategic goal. The results of this study are that the use of IT in STT Pagar Alam as a whole has not been implemented and produced a strategic map that is classified from four perspectives in the IT Balanced Scorecard associated with IT strategy. Keywords : Analysis, IT strategy, IT Balanced Scorecard. 
Analisis IT Risk Management di Universitas Bina Darma Menggunakan ISO31000 Yeni Erlika; Muhammad Izman Herdiansyah; A. Haidar Mirza
Jurnal Informatika Global Vol 11, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiig.v11i1.1073

Abstract

AbstractThe application of IT management needs to be evaluated to measure the level of IT risk management that occurs. This study aims to analyze and know the IT risk management process adopted at the University of Bina Darma Palembang using the ISO 31000 approach, and focus on evaluating IT management practices which include three stages; identification, analysis, and risk treatment. Bina Darma University is a university that has applied the use of information technology to support its business processes and in accordance with its vision and mission. The implementation of the entire system can be used to support the performance of employees, lecturers and to provide services to students, system managers namely the Directorate of Technology Systems, hereinafter referred to as DSTI. Risks that have occurred at the University of Bina Darma in terms of security standards for security, disaster recovery, to previously be able to cope with problems that occur, but there is no standard, manual, for example data backup using a hard disk. By using the risk assessment stage within the ISO 31000 framework, researchers found that Bina Darma University currently has not implemented ISO standards in dealing with their IT risk management. University management is in the process of designing to implement ISO. From interviews with IT staff and observations, researchers found that Bina Darma University had the ability to apply ISO 31000 in managing their risk. This research produces IT risk reports on current system applications.Keywords : IT Risk Management, ISO 31000, Assessment, MitigationAbstrakPenerapan manajemen IT perlu dilakukan evaluasi untuk mengukur tingkat penanganan risiko IT yang terjadi. Penelitian ini bertujuan untuk menganalisis dan mengetahui proses manajemen risiko IT yang diadopsi di Universitas Bina Darma Palembang menggunakan pendekatan ISO 31000, dan berfokus pada evaluasi praktik manajemen IT yang mencakup tiga tahapan; identifikasi, analisis, dan perlakuan risiko. Universitas Bina Darma merupakan perguruan tinggi yang telah mengaplikasikan penggunaan teknologi informasi sebagai pendukung proses bisnisnya dan sesuai dengan visi dan misi nya. Penerapan seluruh sistem yang ada dapat digunakan untuk mendukung kinerja pegawai, dosen maupun untuk layanan kepada mahasiswa/i, pengelola sistem yaitu Direktorat sistem teknologi selanjutnya di sebut dengan DSTI. Risiko yang pernah terjadi pada Universitas Bina Darma dari segi keamanan standart untuk keamanan, disaster recovery, untuk sebelumnya bisa menanggulangi masalah yang terjadi, tetapi tidak ada standarnya, manual, misal backup data dengan menggunakan hardisk. Dengan menggunakan tahap penilaian risiko dalam kerangka kerja ISO 31000, peneliti menemukan bahwa Universitas Bina Darma saat ini masih belum menerapkan standar ISO dalam menangani manajemen risiko IT mereka. Manajemen universitas sedang dalam proses perancangan untuk mengimplementasikan ISO. Hasil wawancara dengan staf IT dan pengamatan, peneliti menemukan bahwa Universitas Bina Darma memiliki kemampuan untuk menerapkan ISO 31000 dalam mengelola risiko mereka. Penelitian ini menghasilkan laporan risiko TI pada aplikasi sistem saat ini.Kata kunci : IT Risk Management, ISO 31000, Penilaian, Mitigasi
Workshop digital marketing berbasis AI tools semangat UMKM naik kelas bersama GadePreneur 2025 Yeni Yeni; A. Haidar Mirza
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.31308

Abstract

Abstrak Program pengabdian masyarakat ini bertujuan guna peningkatan teknologi digital, khususnya kecerdasan buatan (Artificial Intelligence), telah membuka peluang baru dalam dunia bisnis dan pemasaran. UMKM merupakan tulang punggung ekonomi nasional yang perlu didorong agar naik kelas melalui transformasi digital. Menyadari hal tersebut, program GadePreneur 2025 hadir sebagai inisiatif untuk membekali UMKM dengan keterampilan digital marketing berbasis AI Tools, agar mereka dapat bersaing di era digital yang semakin kompetitif. Masalah utama yang dihadapi adalah rendahnya literasi digital dan kemampuan pelaku UMKM dalam menggunakan teknologi pemasaran modern. Tujuan pelatihan meningkatkan pemahaman dan kemampuan pelaku UMKM dalam digital marketing dan mendorong UMKM untuk naik kelas melalui transformasi digital yang berkelanjutan. Kegiatan dilakukan melalui pelatihan tatap muka dan daring secara interaktif, dengan metode ceramah, demonstrasi, studi kasus, dan praktik langsung. Pelatihan mencakup teori dasar digital marketing, pengenalan dan penggunaan AI tools, serta praktik menyusun konten dan strategi promosi digital. Evaluasi dilakukan melalui pre-test dan post-test, serta survei kepuasan dan wawancara mendalam terhadap peserta. Pelatihan ini menunjukkan hasil yang positif, di mana 85% peserta mengalami peningkatan pemahaman terkait digital marketing dan AI tools. Skor post-test meningkat rata-rata 30% dibandingkan pre-test. Tantangan yang muncul antara lain adalah keterbatasan waktu, perangkat, dan adaptasi teknologi, namun semangat peserta untuk berkembang sangat tinggi. Kata kunci: UMKM; digital marketing; AI tools; pemberdayaan; gadepreneur Abstract This community service program aims to improve digital technology, particularly artificial intelligence (AI), which has opened up new opportunities in the world of business and marketing. MSMEs are the backbone of the national economy and need to be encouraged to upgrade through digital transformation. Recognizing this, the GadePreneur 2025 program is an initiative to equip MSMEs with AI-tool-based digital marketing skills so they can compete in the increasingly competitive digital era. The main problem faced is low digital literacy and the ability of MSMEs to use modern marketing technology. The training aims to improve the understanding and capabilities of MSMEs in digital marketing and encourage MSMEs to upgrade through sustainable digital transformation. Activities are carried out through interactive face-to-face and online training, using lectures, demonstrations, case studies, and hands-on practice. The training covers basic digital marketing theory, an introduction to and use of AI tools, and practical application of content development and digital promotion strategies. Evaluation is carried out through pre- and post-tests, as well as satisfaction surveys and in-depth interviews with participants. The training showed positive results, with 85% of participants experiencing an increased understanding of digital marketing and AI tools. Post-test scores increased by an average of 30% compared to pre-tests. Challenges included limited time, equipment, and technological adaptation, but participants' enthusiasm for development was high. Keywords: MSMEs; digital marketing; AI tools; Empowerment; gadepreneur.
Pendampingan UMKM martabak telor india melalui digital marketing guna optimalisasi penjualan di gofood berdampak Yeni Yeni; A. Haidar Mirza
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39057

Abstract

Abstrak Transformasi digital telah menjadi kebutuhan strategis bagi pelaku usaha mikro, kecil, dan menengah (UMKM), khususnya pada sektor kuliner. Masih banyak UMKM martabak telor India yang menghadapi kendala dalam memanfaatkan platform digital secara optimal, hal ini disebabkan rendahnya literasi pemasaran digital, tampilan produk yang kurang menarik, serta belum maksimalnya penggunaan fitur promosi pada GoFood. Program pengabdian kepada masyarakat ini di ikutin oleh 20 orang UMKM goofood di kota Palembang bertujuan untuk mendampingi UMKM martabak telor India dalam mengimplementasikan strategi digital marketing guna meningkatkan visibilitas usaha, memperluas jangkauan pasar, dan mengoptimalkan penjualan melalui platform GoFood.  Metode pelaksanaan kegiatan meliputi observasi awal, identifikasi permasalahan mitra, pelatihan digital marketing, optimalisasi menu dan foto produk, penyusunan copywriting promosi, pemanfaatan fitur voucher dan diskon, serta evaluasi hasil penjualan sebelum dan sesudah pendampingan. Evaluasi pretest dan posttest  menunjukan peningkatan omzet 45%, adopsi transaksi digital 85%, dan 35% pelanggan baru setelah optimalisasi akun merchant dan strategi promosi digital. Hasil kegiatan menunjukkan adanya peningkatan kemampuan mitra dalam mengelola Fitur Promosi Digital secara mandiri, memperbaiki kualitas katalog digital, serta memanfaatkan strategi promosi yang lebih efektif. Secara empiris, pendampingan ini berdampak pada peningkatan jumlah pesanan harian, perluasan jangkauan. Kata kunci: UMKM; digital marketing; gofood; optimalisasi penjualan; transformasi digital. Abstract Digital transformation has become a strategic necessity for micro, small, and medium enterprises (MSMEs), particularly in the culinary sector. Many Indian egg martabak MSMEs still face obstacles in optimally utilizing digital platforms, this is due to low digital marketing literacy, unattractive product displays, and less than optimal use of promotional features on GoFood. This community service program was attended by 20 GoFood MSMEs in Palembang city aimed to assist Indian egg martabak MSMEs in implementing digital marketing strategies to increase business visibility, expand market reach, and optimize sales through the GoFood platform. The implementation method of the activity included initial observation, identification of partner problems, digital marketing training, optimization of menus and product photos, preparation of promotional copywriting, utilization of voucher and discount features, and evaluation of sales results before and after mentoring. Pretest and posttest evaluations showed a 45% increase in turnover, 85% digital transaction adoption, and 35% new customers after optimizing merchant accounts and digital promotion strategies. The results of the activity demonstrated an increase in partners' ability to independently manage Digital Promotion Features, improve the quality of their digital catalogs, and utilize more effective promotional strategies. Empirically, this mentoring resulted in an increase in daily orders and expanded reach. Keywords: MSMEs; digital marketing; gofood; sales optimization; digital transformation.
Co-Authors Masdalipa, Risnaini Muhammad Izman Herdiansyah Yeni Erlika Yeni Yeni Yeni Yeni