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All Journal Jurnal Pengabdian Magister Pendidikan IPA
Fathmah Mahmud
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Penyuluhan Bisnis Berkelanjutan dan Penataan Lingkungan Di Kalangan Pengusaha Tahu-Tempe di Kekalik Grisak_Kekalik Jaya Sulhaini; Sulaimiah; Yusron Saadi; Fathmah Mahmud
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13554

Abstract

Para pelaku usaha tahu-tempe di lingkungan Kekalik Grisak-Kekalik Jaya, Kota Madya Mataram - NTB masih menjalankan bisnisnya secara sederhana. Pemahaman mereka terkait bisnis berkelanjutan masih sangat terbatas. Hal ini terlihat dari inovasi produk dan pemasaran yang masih sangat konvensional. Mereka menjalankan usaha sebagaimana mereka pelajari dari orang tua mereka yang sangat mungkin tidak relevan lagi dengan situasi saat ini. Kegiatan pengabdian ini bertujuan untuk memberikan pemahaman dan penyuluhan penerapan bisnis berkelanjutan di kalangan mereka. Pelaksanaan berjalan lancar dan diikuti oleh peserta sesuai dengan target. Dari kegiatan ini dihasilkan berbagai rekomendasi bagi para pengusaha tahu-tempe. Rekomendasi tersebut diharapkan dapat menguatkan kemampuan mereka beradaptasi dan kemampuan bertahan serta kontribusi mereka pada pelestarian lingkungan.
Penyuluhan dan Pendampingan Pemasaran Media Sosial dan Optimalisasi Fasilitas Produksi Tahu-Tempe di Kekalik Gerisak Mataram Sulhaini; Sulaimiah; Yusron Saadi; Fathmah Mahmud
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.13012

Abstract

Based on the results of the service activities organized by the previous team, it is known that tofu tempeh business actors in the Kekalik Grisak environment, Kekalik Jaya Village, Sekarbela District, Madya Mataram City, NTB have not utilized digital technology in marketing their products. In addition, they still use simple methods and facilities in producing tofu-tempeh. Therefore, this service activity focuses on counseling and assistance in improving business actors' marketing capabilities by using social media and optimizing production facilities. The activity was held in a prayer room in the Kekalik Grisak neighborhood; the entrepreneurs were contacted one week beforehand. However, the team approached entrepreneurs through local youth leaders. There were 10 participants who participated in the counseling, and the team also assisted by visiting their production sites. From this service activity, participants gained an understanding of how to use social media to market products and improve production facilities. Meanwhile, the team also identified various obstacles faced by business actors that can be the focus of future service activities.
Co-Authors Sulaimiah Sulhaini Sulhaini Yusron Saadi