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All Journal Jurnal Pengabdian Magister Pendidikan IPA International Research Journal of Business Studies International Journal of Islamic Business and Economics (IJIBEC) Jurnal Wicara Desa
Sulaimiah
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Optimalisasi pendapatan keluarga melalui ekonomi kreatif pada UKM Tanjung Religius di Desa Kapu , Kecamatan Tanjung, Kabupaten Lombok Utara, Nusa Tenggara Barat Sulaimiah; Sulhaini; Santi Nururly; Rizaldi Kususma
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 3 (2024): Juli - September
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i3.8931

Abstract

Pengabdian pada masyarakat yang di lakukan pada Usaha kecil mikro seTanjung reiligius desa Kapu , kecamatan Tanjung , Kabupaten Lombok Utara adalah umumnya meningkatkan kemampuan masayarakat mengelola potensi desa yang ada disekitarnya khususnya dari hasil pertanian menjadi kue-kue basah dan kering , dengan berbagaia rasa dan aroma yang menarik at bukan dari kalangan kelas ekonomi bawah tapi juga menargetkan penjualan kearah kaum ekonomi atas sebagai kue-kue atau jajan utama masyarakat dan masyarakat yang di sekitar lokasi pengabdian, bahkan bisa di nikmati kalangan luar atau jauh dari daerah setempat.Mulai dari berproduksi dengan mencari input bahan yang berkualitas, kemudian proses produksi yang di tangani oleh karyawan yang terampil , pengemasan yang menarik .potensi desa dari pertanian sangat besar dan perlu sentuhan yang baik untuk bisa menghasil kualitas produk yang unggul dari pada pesainganya. Pada pengambdian masyarakat ini di berikan penyuluhan tentang produksi dan pengembangan tenaga kerja supaya memliki keterampilan sesuai kebutuhan usaha kecil mikro Tanjung Religius itu sendiri, perlu nya karyawan yang angguh punya jiwa kewirausahaan yang baik, tekun bekerja dan memperhatikan mutu produksi yang di hasilkan.Pemahaman tentang marketing secara lebih baik, membuat kemasan yang menarik, membuat pembukuan yang terperinci. Pelatihan di perlukan untuk menjadikan karyawan lebih terampil dan detil dalam melakukan produksi, mengerti menejemen sumber daya manusia yang baik , marketing yang mumpuni serta pengelolaan keuangan yang memadai, serta melakukan penjualan secara online supaya jangkauan penjualan bisa di lakukan secara lebih luas,, di dalam pelatihan ini di perlukan pendapingan dari tiem pengabdian masayarakat , serta melakukan pendampingan dalam mengikuti pameran-pameran produk yang di lakukan dengan kerja sama dengan intansi terkait.
Foreign Brand Admiration Among Young Consumers in Indonesia Sulhaini; Sagir, Junaidi; Sulaimiah
International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.1.33-47

Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer’s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country’s marketplace.
Peningkatan Ekonomi Melaui Diversifikasi Produk Berbasis Sumber Daya Lokal Pada UKM Sedayu Putri Di Dusun Lokon Rangan Kecamatan Kayangan Kabupaten Lombok Utara Sulaimiah; Sulhaini
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 1 (2025): Januari-Maret 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i1.10313

Abstract

Community service that aims to increase community income by utilizing the potential around them is carried out on small and micro small businesses in Lokan Rangan hamlet, Kayangan district, North Lombok Regency through product diversification, especially from agricultural and plantation products, namely how to make clothing products using natural dyes derived from the bark and roots of existing tree roots. Sedayu Putri is trying to increase their income by creating ecobrik batik material, which is an environmentally friendly material. They also target sales to the upper economic class as the main clothing material in addition to the community around the service location, even can be used by outsiders or far from the local area. Starting from producing by looking for quality material inputs, then the production process that is handled by skilled employees, drawing interesting motifs as well as coloring that suits consumer tastes, attractive packaging
PEMBERDAYAAN MASYARAKAT PENGUSAHA MINYAK KELAPA MELALUI PEMBENTUKAN KELOMPOK USAHA BERSAMA (KUBe) DI DESA GELORA KECAMATAN SIKUR KABUPATEN LOMBOK TIMUR Enggal Permana, Wahyu; Aulia Putri, Rizka; Wulandari, Retno; Aulia Putri, Yuni; Santiani; Hudaeri; Ghina Sabrina, Haura; Rienendra Sari, Desni; Rizki, Kurnia; Taufikurahman; Sulaimiah
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6744

Abstract

Empowerment of the coconut oil entrepreneur community in Gelora Village, Sikur District, East Lombok Regency through the establishment of a Joint Business Group (KUBe) called GEMARA (Gelora Maju Bersama). Gelora Village has great economic potential, but the community still faces challenges in marketing and business legality. The purpose of this activity is to improve the welfare of the community through the establishment of KUBe and the creation of Business Identification Numbers (NIB) for coconut oil entrepreneurs. The methods used in this activity include surveys, interviews, and data collection of business actors. This activity aims to identify the problems faced by coconut oil entrepreneurs and provide solutions through the establishment of KUBe, NIB, and halal certification. The establishment of KUBe is expected to increase access to capital, marketing, skills, and socio-economic networks for its members. In addition, business legality and halal certification will help coconut oil entrepreneurs expand the market and improve product quality. The results of this activity show that the formation of KUBe has succeeded in answering existing issues and is expected to improve community welfare and maximize the potential of the local economy in Gelora Village. KUBe members have the right to participate in the management and earn profits, as well as the obligation to comply with the rules and be active in group activities. With the potential of abundant natural resources, KUBe is expected to empower the community and create sustainable economic opportunities.
Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions Sulhaini; Dayani, Rahman; Sulaimiah; Rusdan
International Research Journal of Business Studies Vol. 11 No. 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.11.2.81-92

Abstract

The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers’ admiration for foreign brands and their willingness to pay more for foreign brands. The sample of this study was used students of the University of Mataram. Data collected in a classroom at the end of lecture by using a carefully developed instrument that has been carefully developed and well validated. Its findings suggest that consumer global orientation and the inferior image of local brands have no direct effect on consumers’ willingness to pay more for foreign brands. Nonetheless, they do indirectly affects consumer intentions by creating positive emotions about foreign brands. This positive emotion, i.e. foreign brand admiration, seems to have a critical role, as it fully mediates the effects of the two constructs. Consumer global orientation and the inferior image of local brands nurture consumers’ positive views of foreign brands, which in turn increase consumer willingness to pay higher prices for foreign brands. This study also conceptualizes consumer global orientation and provides the essential recommendations for future research.
Ta’awun and Marketing Agility of Firm Survivors Sulhaini; Sagir, Junaidi; Sulaimiah
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i2.1122

Abstract

This study’s objective is to examine a model to shed light on what factors affect the marketing agility of SME survivors. Data was collected from SME survivors spread across five different districts on the island of Lombok, Indonesia. The sample firms were purposively selected; they were survivors of the pandemic with Muslim owners or managers. According to the study, knowledge assets strengthen marketing agility, but market turbulence does not moderate the effect. Regardless of market conditions, SMEs always use their assets to maintain agility and resilience. In addition, internal human resource practices generate favorable atmospheres for internal learning. While ta’awun facilitates the transfer of knowledge from partners, this knowledge is further developed internally where employees have been prepared through internal practices. The practices and ta’awun become the keys to strengthening SMEs’ knowledge assets. However, older company age does not strengthen the influence of knowledge assets on marketing agility. Conversely, the older the company, the more difficult it is to develop and utilize knowledge assets to innovate and quickly adapt to market developments.
Pemberdayaan Ibu Rumah Tangga Memamfaatkan Barang Bekas Untuk Meningkatkan Pendapatan Keluarga Pada Kelompok Binaan Koperasi Anisa Di Dususn Monjok Kebon, Kota Mataram Sulaimiah; Sulhaini; Harmi Widiana; Bq.Ismiwati
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 3 (2025): Juli-September 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i3.12851

Abstract

Community service carried out by the Anisa cooperative in the village of Monjok Kebon, Mataram City, has improved the community's ability to manage the potential of their village, particularly by turning used items into attractive household items. These items are not only targeted at the lower economic class but also at the upper economic class as attractive household items that are smooth, and highly functional for household needs, such as hoes, shovels, crowbars, stoves, plates, mirror frames, photo frames, wall decorations, and so on. The sales target is not limited to the surrounding community but extends further through online sales. Starting from production by sourcing high-quality raw materials, followed by the production process handled by skilled employees, and attractive packaging. The village has great potential and requires proper guidance to produce products of superior quality compared to competitors. In this community service initiative, training is provided on production and workforce development to ensure employees possess the skills required by the cooperative's supported groups. It is essential for employees to have a strong entrepreneurial spirit, be diligent in their work, and prioritize the quality of the products produced. A better understanding of marketing, creating attractive packaging, and maintaining detailed record-keeping are also emphasized. Training is needed to make employees more skilled and detail-oriented in production, understand good human resource management, competent marketing, adequate financial management, and conduct online sales to expand the sales reach. In this training, guidance from the community service team is required, as well as providing guidance in participating in product exhibitions conducted in collaboration with relevant agencies
Co-Authors Aulia Putri, Rizka Aulia Putri, Yuni Bq.Ismiwati Dayani, Rahman Enggal Permana, Wahyu Ghina Sabrina, Haura Harmi Widiana Hudaeri Retno Wulandari Rienendra Sari, Desni Rizaldi Kususma Rizki, Kurnia Rusdan Sagir, Junaidi Santi Nururly Santiani Santiani Sulhaini Sulhaini Taufikurahman