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All Journal Students´ Journal of Economic and Management Proceeding SENDI_U JMM (Jurnal Masyarakat Mandiri) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat International Journal of Multidisciplinary Sciences and Arts
Mulyo Budi Setiawan
Universitas Islam Sultan Agung Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jesya (Jurnal Ekonomi dan Ekonomi Syariah)

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PENGARUH INFLUENCER MARKETING, ELECTRONIC WORD OF MOUTH DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Pembelian Produk Erigo Di Kota Semarang) Darmawan, Aldi Taufik; Setiawan, Mulyo Budi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1412

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh influencer marketing, electronic word of mouth dan Social Media Marketing terhadap Keputusan Pembelian produk Erigo di Kota Semarang. Sampel dalam penelitian ini adalah 95 pelanggan yang membeli produk Erigo di Kota Semarang. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Alat analisis yang digunakan adalah analisis regresi linier berganda. Hasil analisis dapat disimpulkan bahwa: influencer marketing berpengaruh positif terhadap keputusan pembelian. electronic word of mouth berpengaruh positif terhadap keputusan pembelian. sosial media marketing mempunyai pengaruh positif terhadap keputusan pembelian.
Income Inequality – Empirical Study of 34 Provinces in Indonesia Setiawan, Mulyo Budi; Nawatmi, Sri; Nusantara, Agung
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 2 (2024): Artikel Periode Research Juli 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i2.1677

Abstract

This research aims to find out what variables determine income inequality in 34 provinces in Indonesia 2018 - 2021. The method used in this research is pooling data or panel data. There are 3 models available in panel data, namely the PLS (pooled Least Square) model, FEM (Fixed Effect Model) and REM (Random Effect Model). Before analyzing, the first step is to determine the best model from the 3 models. The Chow test results show that the best model between PLS and FEM is FEM. To determine which model should be chosen between FEM and REM, the Hausman test is used, and the better model is FEM. Therefore, in this study FEM was used to estimate income inequality in 34 provinces in Indonesia. The estimation results show that of the 3 independent variables used in the estimation, only the HDI variable (human development index) influences income inequality in 34 provinces in Indonesia with a negative sign. Other variables, GRDP per capita and open unemployment rate do not affect income inequality.
Co-Authors 07.05.51.0107 Jaelani Sidik Achmad Badjuri Agung Nusantara Ali Maskur Amalia Octavanda, 14.05.51.0119 Amelia Rezky Nur Mutia, 14.05.51.0245 Awang Ardian Saputra, 15.05.51.0089 Ayu Krisnintliana, 14.05.51.0236 Ayu Krisnintliana, 14.05.51.0236 Darmawan, Aldi Taufik Dian Kristiawan Nugroho Ditto Putra Aryanansa, 12.05.51.0076 Ditto Putra Aryanansa, 12.05.51.0076 Fajar Pradana Isworo Nugroho Jacobus Widiatmoko, Jacobus Juliana Devi Purnama Putri, 15.05.51.0263 Kentris Indarti Lia Novitasari, 15.05.51.0241 Nawatmi, Sri Nawatmi Ottavia, Niendi Devie Rofiul Nizar, 14.05.51.0120 Septiana Chyntia dewi, 15.05.51.0035 Sri Isnowati Sri Mulyani Sri Nawatmi Suryaningrum, Andarista Yulian Tri Hartini, 15.05.51.0167 Winda Noor Alfiani, 15.05.51.0043