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All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Teknologi dan Manajemen Industri Terapan
Yoana Amelia Dewi
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

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Analisa Persepsi Konsumen dan Brand Awareness terhadap Peningkatan Penjualan Online Al Zena Scarf Bandung Yoana Amelia Dewi
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 4 No 2 (2018): ATRABIS: Jurnal Administrasi Bisnis - Desember 2018
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v4i2.307

Abstract

Persepsi konsumen akan sangat berpengaruh terhadap kelangsungan bisnis atau usaha dan sangat sulit diukur nya, oleh sebab itu sangat perlu buat seorang pelaku usaha atau pengusaha untuk bisa memahami bagaimana membaca target market secara detail dan berkualitas agar bisa meningkatkan volume penjualan. Persepsi sangat berguna dalam meningkatkan volume penjualan, apalagi ditambah adanya testimoni-testimoni dari pembeli sebelumnya. Dengan melihat perubahan akibat perkembangan digital yang terjadi pada masyarakat sekarang yang semakin pesat, bahwa itu pun merubah perilaku konsumen menjadi semakin sering menggunakan sarana internet dalam memenuhi kebutuhannya sehari-harinya, seperti membeli produk makanan, pakaian, alat transportasi dan lain sebagainya. Maka, untuk meningkatkan volume penjualan suatu produk di masa sekarang sangat efektif adalah dengan melakukan penjualan online, atau menggunakan sarana media sosial, seperti facebook, instagram, whatssapp status, youtube, dan media sosial lainnya seperti market place. Penjualan yang dilakukan secara online dibutuhkan suatu persepsi konsumen terhadap keunggulan produk tersebut. Persepsi konsumen itu biasanya diperoleh dari brand awareness yang ditawarkan oleh suatu produk atau pun testimoni-testimoni dari pembeli sebelumnya. Tujuan penelitian ini adalah untuk melihat sejauhmana analisa persepsi konsumen dapat mempengaruhi tingkat penjualan online dari suatu brand awareness yang terbentuk di media-media sosial.
The Influence of Human Resource Information System on Employee Performance Resonant Leadership Style as a Moderating Variable Syuryatman Desri; Muhammad; Cuhenda; Yoana Amelia Dewi; Fitri Devi Lestari Izaak
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.804

Abstract

With an explanatory approach, this quantitative research examines the influence of the human resource information system (HRIS) on employee performance and whether or not the resonant leadership style moderates this relationship. Primary data were collected from 350 Hypermart employees across Indonesia using a ten-item online questionnaire. Data were analyzed using Smart PLS 4.0. The results show that HRIS positively and significantly affects employee performance, with a p-value of 0.013. This implies that HRIS helps employees complete their tasks and achieve targets, enhancing performance. Additionally, the Resonant Leadership Style significantly moderates the influence of HRIS on performance, as indicated by a p-value of 0.004. Leaders with a resonant style can strengthen the effectiveness of HRIS, supporting better task completion and performance outcomes. These findings confirm the acceptance of both proposed hypotheses. The study highlights the importance of technological systems and leadership style in improving employee performance.
The Influence of Human Resource Information System on Employee Performance Resonant Leadership Style as a Moderating Variable Syuryatman Desri; Muhammad; Cuhenda; Yoana Amelia Dewi; Fitri Devi Lestari Izaak
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.804

Abstract

With an explanatory approach, this quantitative research examines the influence of the human resource information system (HRIS) on employee performance and whether or not the resonant leadership style moderates this relationship. Primary data were collected from 350 Hypermart employees across Indonesia using a ten-item online questionnaire. Data were analyzed using Smart PLS 4.0. The results show that HRIS positively and significantly affects employee performance, with a p-value of 0.013. This implies that HRIS helps employees complete their tasks and achieve targets, enhancing performance. Additionally, the Resonant Leadership Style significantly moderates the influence of HRIS on performance, as indicated by a p-value of 0.004. Leaders with a resonant style can strengthen the effectiveness of HRIS, supporting better task completion and performance outcomes. These findings confirm the acceptance of both proposed hypotheses. The study highlights the importance of technological systems and leadership style in improving employee performance.
Co-Authors Cuhenda Fitri Devi Lestari Izaak Muhammad Suryatman Desri